There is a hole in the county's demographics. But there is also a clear path to fill it.
Studies, particularly one performed by Berkshire Regional Planning Commission in 2014, have outlined a significant population loss in the coming years, and a decline that is specifically defined among the 20 to 40-year-old age bracket.
North Adams, the city with "sass," was honored on Thursday night for "Putting the Berkshires on the Map."
The city's recognition by 1Berkshire puts it with Berkshire luminaries as Solid Sound Festival, Jacob's Pillow, the Clark Art Institute, Hotel on North, Berkshire Health Systems and Tanglewood for enhancing the image of the Berkshires.
Getting a great idea or service to market can be challenging, even for those with business savvy.
That's why 1Berkshire and Massachusetts College of Liberal Arts are building on last year's Business Bootcamp to create a free program aimed at "fostering an entrepreneurial ecosystem throughout the Berkshires."
North Adams has been selected to receive 1Berkshires' 2017 Putting the Berkshires on the Map award in recognition of the substantial contribution that the community has made to the economy of the Berkshires.
This recognition will be presented at the seventh annual Celebrate the Berkshires event on Thursday, Sept. 14, at 6 p.m. at Bloom Meadows in Hancock.
Senate President Stanley Rosenberg sat in on a number of meetings in the Berkshire on Friday to discuss the county's economic future. The Amherst Democrat knows a lot of the issues already from prior meetings here and representing the rural Franklin County.
When Esther Quinn died in 1998 the local business community lost someone who, after working a full day, would put in countless volunteer hours.
But others are following in her footsteps. This year 1Berkshire honored both Linda Gaspardi-Febles of MountainOne and Denise Richardello of the Massachusetts College of Liberal Arts with the 18th annual Esther Quinn Award, recognizing those same type of efforts.
Seven individuals and organizations were feted on Thursday night as the this year's Berkshire Trendsetters.
The awards were presented at the sixth annual Celebrate the Berkshires event at Tanglewood before a crowd of more than 300 with state Sen. Benjamin B. Downing, D-Pittsfield, as master of ceremonies. The awards are a program of 1Berkshire.
After living together for three years, the Berkshire Visitors Bureau and the Berkshire Chamber of Commerce announced their engagement on Wednesday.
The two organizations will become one as of July 1 as part of the 1Berkshire Strategic Alliance, joining Berkshire Creative and the Berkshire Economic Development Corporation and cementing a relationship the organizations have been growing for a decade.