SoCo Creamery Turning to Fans to Fund Growth

By Andy McKeeveriBerkshires Staff
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SoCo Creamery is depending on its ice cream fans to help it expand production.

GREAT BARRINGTON, Mass. — SoCo Creamery is asking fans to help it share the premium Berkshire-made ice cream with even more people.

The family-owned micro-creamery has begun a Kickstarter campaign "to make more happy — naturally" by asking for up to $40,000 in pledges to help expand its business.

"Our goal is to raise some money for new machinery. We can't meet the demand in the summer with the machinery we have," co-founder Danny "The Flavor master" Mazursky said last week.

South County Creamery was established as a scoop shop in 2005; four years later it began selling pints, which can now be found in stores across the Northeast. You can still get such flavors as Dirty Chocolate, Lemon Poppy, Berkshire Berry and Mission Fig, selected as one of the best ice cream flavors by The Huffington Post, at its shop on Railroad Street.

But with production limited to 10 gallons at time, new equipment is essential to filling a demand that's coming in from as far as California. Not mass production, caution the owners, but enough to keep churning out the all-natural, locally sourced ice cream to appreciative fans.

"Our next focus is upstate New York and down into the mid-Atlantic region," Mazursky said. "We have customers from all over the country."

The company chose to go with a Kickstarter campaign as a way to "involved our customers," Mazursky said.

"It gets you thinking of different ways to market your company," he said.


The 3-year-old Kickstarter gives creative startups and projects a way to find grassroots capital. Since the investors don't get anything back, other than some nominal rewards, it's also a way for companies to gauge their followers' commitment and interest in seeing them succeed. Since 2009, its some $350 million has been pledged for more than 30,000 projects.

Donors pledge an amount on their credit card toward a tiered reward system, not unlike a PBS drive, for items like a T-shirts or mugs or product. If the campaign is successful, the pledges are called in; if not, the donor's card isn't charged.

SoCo's hoping to raise $39,907 by Jan. 1. So far, it's received $3,719 in pledges from 35 backers. Donors can pledge from $1 up, with $10,000 earning bragging rights to develop a custom flavor and name it. Which is pretty cool if you think about it - who wouldn't want to be the next Cherry Garcia? (Not to mention free ice cream for a year.)

Mazursky said purchasing new equipment will not only strengthen the creamery and help it expand, but will mean the hiring of more people locally.

"It's a great thing. It's positive all the way around," he said.

And, don't worry, Mazursky assured that SoCo won't be leaving the Berkshires.

"We're really happy to be part of the Berkshires," he said. "We are the ice cream of the Berkshires."


 


Tags: expansion,   ice cream,   Kickstarter,   

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Lanesborough Town Election Sees Expanded Select Board

By Breanna SteeleiBerkshires Staff

LANESBOROUGH, Mass. — The Select Board will now have five people serving with the addition of two more board members elected on Tuesday. 

Juli Baker, Jeffery Walters and incumbent Michael Murphy took the three seats up for election in a five-way race, winning a three-year, two-year and one-year seat respectively based on the number of votes received. Out of the running were Scott Graves and Christian Halley.

Out of the more than 2,600 registered voters, 328 cast ballots Tuesday in the annual town election, or about a 12 percent turnout. 

The current board consists of Chair Deborah Maynard, Jason Breault, and Murphy. The new board was voted to have five members back in 2024 at the annual town meeting after resident Kristen Tool filed a citizens petition to expand it. The home-rule petition was sent to the Legislature and was approved late last year.

Murphy was running for a third term. He said he is not done with his work on the board and wants to see more projects done like the mall. He was voted back on with 168 votes for a one-year term.

"I feel like I've put in a good six years, but I do feel like there's a couple things that I'd like to see through that are still, you know, somewhere either on the front burner or the back burner," he said. "I'll talk about the mall, I'd love to play a role in seeing how that plays out. What's moved to the back burner after being on the front burner for a couple years is the need for a new police station. I still believe there's a need for that."

He is proud to be a part of the board that will expand its members and to have helped the town have a better atmosphere and attitude toward its residents.

"My proudest accomplishment is getting a better home for our Police Department, one that they need very well," Murphy said. "Some of the things that surprised me a little bit, but that I think I had an impact on, is improving the atmosphere within the Town Hall building. I think that's the best way to put it. There was a time, and I heard from many, many people in the community when I ran that I was surprised to hear how they didn't feel welcomed, they didn't feel comfortable, and I think that that attitude and that atmosphere has changed, and I've had something to do that."

Baker won the three-year term with 258 votes. Baker has been in Lanesborough since 2021 and has been participating on the Finance Committee, which she will now leave to be on the Select Board.

She ran because she felt she could help with her experience on many other boards and her ability to be a leader and see both sides of every story.

"I've had a lot of input into other groups like the planning board and the zoning board, and a lot of the issues that have been happening in town, and I feel like I have a very level head about very contentious issues, I look at all sides of every issue and cut through the emotions and get to the bottom of what the issue is and what's best for Lanesborough," she said.

Key issues she plans to address include managing tax increases that she has done with the finance board, addressing the short-term rental bylaw, and resolving the stalemate over the mall property to find the best way to get real value from the property.

Walters took the two-year term with 215 votes. Walters has been a resident for 26 years and owns Snap-On Tools dealership. He said he looks forward to working with the board and says one of the key issues he has heard is the taxes and wants to help maintain the residents taxes. He said he has been talking about running for about eight years and the bigger board helped push him to put his name on the ballot.

"I said I would like to run for a selectman. We're going to a five person select board, so I thought it'd be a good time. Being a small business owner, I feel I have something to contribute to add to the people that we have already in the Select Board," he said.

Graves said he wanted to be on the board to help others in the community feel welcome as he did not when he first came.

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