North Adams Firefighters to Appear in Cancer Commercial

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NORTH ADAMS, Mass. — We know everyone will be tuned into Game 1 of the World Series tonight — or recording it if they're at the mayoral debate at McCann Technical School — so keep an eye out for city firefighters. 
 
The Professional Firefighters of Massachusetts are putting together a television commercial about breast cancer awareness to be shown right before the game. The union and its members have been donning pink whenever possible to show their support during National Breast Cancer Awareness Month.
 
Some professional units around the country have been barred from wearing pink because of uniform restrictions, but the North Adams department has made their shirts "regulation." 
 
We wrote an article about the department's shirts that caught the eye of PFFM, which asked if the firefighters would like to appear in the commercial. Yes, they would, the firefighters replied. So the photographs iBerkshires took to run with their article a couple weeks has been sent on for expected inclusion the commercial.
 
Shaun Hayden, who spearheaded the department's involvement, said he was informed the commercial will air twice prior to the game's start. 
 
"They told me that it will run in the last set of commercials before the start of the game," he said. 
 
Game 1 starts at Fenway Park on Wednesday at 7:30 p.m. on your local FOX affiliate. The Sox play the first two games at home against the Cardinals before heading to St. Louis on Saturday for Game 3.

Tags: breast cancer,   commercial,   firefighter,   world series,   

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Cost, Access to NBCTC High Among Concerns North Berkshire Residents

By Tammy DanielsiBerkshires Staff

Adams Select Chair Christine Hoyt, NBCTC Executive Director David Fabiano and William Solomon, the attorney representing the four communities, talk after the session. 
NORTH ADAMS, Mass. — Public access channels should be supported and made more available to the public — and not be subject to a charge.
 
More than three dozen community members in-person and online attended the public hearing  Wednesday on public access and service from Spectrum/Charter Communications. The session at City Hall was held for residents in Adams, Cheshire, Clarksburg and North Adams to express their concerns to Spectrum ahead of another 10-year contract that starts in October.
 
Listening via Zoom but not speaking was Jennifer Young, director state government affairs at Charter.
 
One speaker after another conveyed how critical local access television is to the community and emphasized the need for affordable and reliable services, particularly for vulnerable populations like the elderly. 
 
"I don't know if everybody else feels the same way but they have a monopoly," said Clarksburg resident David Emery. "They control everything we do because there's nobody else to go to. You're stuck with with them."
 
Public access television, like the 30-year-old Northern Berkshire Community Television, is funded by cable television companies through franchise fees, member fees, grants and contributions.
 
Spectrum is the only cable provider in the region and while residents can shift to satellite providers or streaming, Northern Berkshire Community Television is not available on those alternatives and they may not be easy for some to navigate. For instance, the Spectrum app is available on smart televisions but it doesn't include PEG, the public, educational and governmental channels provided by NBCTC. 
 
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