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Leo Marable of Goodwill of the Berkshires shares his story at the Northern Berkshire United Way breakfast on Friday morning.
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Northern Berkshire United Way President Amy Giroux addresses the organization's annual campaign kickoff meeting on Friday.
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Joseph McGovern, executive director of the Northern Berkshire United Way, speaks at the annual campaign meeting Friday at the Williams Inn.

Northern Berkshire United Way Restructures Annual Campaign

By Rebecca DravisiBerkshires Staff
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Maureen Baran, vice president of campaign for the Northern Berkshire United Way, talks about the new structure of the annual campaign at the Williams Inn on Friday morning.

WILLIAMSTOWN, Mass. — The Northern Berkshire United Way is adopting a new model for raising money for its 21 member agencies.

At the annual campaign kickoff meeting Friday morning at the Williams Inn, Maureen Baran, vice president of campaign for NBUW, laid out the new process, which involves breaking the nine-month-long annual campaign cycle into five smaller portions.

"The whole campaign has been remapped," Baran said in announcing what will be known as the "Campaign Leadership Committee." "It required a lot of time by a lot of people."

The logic behind the change is twofold, Baran said. First and foremost is the need to offer shorter volunteer opportunities to people who might not be able to commit to the entire nine-month campaign.

"We had to get smarter about the use of our volunteers' time," she said.

So instead of volunteers committing to the entire campaign, people instead will be asked to commit to one of five phases, each last around two months. The five phases are employee contributions; small business contributions; corporate donations; "red feather" donations (of more than $500); and professional donations (by doctors, lawyers, etc.).

The second reason behind the change is a using a more targeted approach to raising money. And how much money does NBUW want to raise this year? The goal announced Friday morning is $525,000, which represents a $5,000 increase over the actual amount that was raised last year, Executive Director Joseph McGovern said.

McGovern said he is optimistic that changing to this new structure will help NBUW meet that goal.

"If you're not moving forward, you're moving backward," he said after the meeting had ended. "I'm excited. I'm really looking forward."

McGovern said he already has seen how compressing the time expectation for volunteers can have a positive effect. The group of people that used to be on the allocation committee, which decides how much each member agency receive, also used to be the nearly yearlong liaison to the agency. A change already was made to compress that into a six-week volunteer stint.



"We went from 14 volunteers to 32," he said. "It's obviously more efficient for them. The most precious thing we all have is time."

Baran said she was impressed by the group of people who came up with the new structure and said NBUW is ready to implement it.

"The people who came together had their hearts in the right place and their heads in the right place," she said. "It's exciting this year. It's going to be a challenge. We're not afraid of a challenge."

Also at Friday's meeting, the officers and board of directors for 2014-15 were announced and voted upon, with Amy Giroux of Adams Community Bank remaining as president. McGovern also unveiled NBUW's new Facebook page and urged people to "like" it. The 100 or so people in attendance on Friday also heard from Leo Marable, the team leader of workforce development for Goodwill of the Berkshires, one of the United Way's member agencies.

Marable shared his inspirational story of finding his place at Goodwill after going through the agency's GoodWorks soft skills program.

"This program taught me a lot," said Marable, who said his two goals in completing the program has been to show his young son that hard work pays off and to be in a place where he could propose to his girlfriend. Thanks to the program and to his subsequent hiring at Goodwill — where he quickly rose through the ranks to become head cashier and then team leader — he has reached those goals.

"I was able to show my son what it means to be successful," he said, adding that he is also in the process of planning a wedding.

Most importantly, though, he said he is happy to be able to give back to an organization and a community that gave so much to him.

"At one point I was in need and I got the help. And now it's my opportunity to help others in need," he said. "We're not just a clothing retail store. We are a way to fill the void that is missing in some people's lives."


Tags: annual meeting,   breakfast,   campaign,   fundraising,   NBUW,   

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Puppets Teach Resilience at Lanesborough Elementary School

By Breanna SteeleiBerkshires Staff

The kids learned from puppets Ollie and a hermit crab.

LANESBOROUGH, Mass. — Vermont Family Network's Puppets in Education visited the elementary school recently to teach kids about being resilient.

Puppets in Education has been engaging with young students with interactive puppets for 45 years.  

The group partnered again with Bedard Brothers Chevrolet, which sponsored the visit. 

Classes filtered through the music class Thursday to learn about how to be resilient and kind, deal with change and anxiety, and more.

"This program is this beautiful blending of other programs we have, which is our anxiety program, our bullying prevention and friendship program, but is teaching children the power of yet and how to be able to feel empowered and strong when times are challenging and tough," said program manager Sarah Vogelsang-Card.

The kids got to engage with a "bounce back" song, move around, and listen to a hermit crab deal with the change of needing a new shell.

"A crab that is too small or too big for its shell, so trying to problem solve, having a plan A, B and C, because it's a really tough time," Vogelsang-Card said. "It's like moving, it's like divorce of parents, it's changing schools. It's things that children would be going through, even on a day to day basis, that are just things they need to be resilient, that they feel strong and they feel empowered to be able to make these choices for themselves."

The resiliency program is new and formatted little differently to each of the age groups.

"For the older kids. We age it up a bit, so we talk about harassment and bullying and even setting the scene with the beach is a little bit different kind of language, something that they feel like they can buy into," she said. "For the younger kids, it's a little bit more playful, and we don't touch about harassment. We just talk about making friends and being kind. So that's where we're learning as we're growing this program, is to find the different kinds of messaging that's appropriate for each development level."

This programming affirms themes that are already being discussed in the elementary school, said school psychologist Christy Viall. She thinks this is a fun way for the children to continue learning. 

"We have programs here at the school called community building, and that's really good. So they go through all of these strategies already," she said. "But having that repetition is really important, and finding it in a different way, like the puppets coming in and sharing it with them is a fun way that they can really connect to, I think, and it might, get in a little more deeply for them.

Vogelsang-Card said its another space for them to be safe and discuss what's going on in their life. Some children are afraid because maybe their parents are getting divorced, or they're being bullied, but with the puppets, they might open up and disclose what's bothering them because they feel safe, even in a larger crowd. 

"When we do sexual abuse awareness that program alone, over five years, we had 87 disclosures of abuse that were followed up and reported," she said. "And children feel safe with the puppets. It makes them feel valued, heard, and we hope that in our short time that we're together, that they at least leave knowing that they're not alone."

Bedard Brothers also gave the school five new puppets to use. Viall said the puppets are a great help for the students in her classroom, especially in the younger grades. 

"Every year, I've been giving the puppets to the students. And I also have a few of the puppets in my classroom, and the students use them in small groups to practice out the strategies with each other, which is really helpful," she said. "Sometimes the older students, like sixth graders, will put on a puppet show. They'll come up with a whole theme and a whole little situation, and they'll act it out with the strategies for the younger students. It's really cute, they've done it with kindergarteners, and the kids really like it."

Vogelsang-Card said there are 130 schools in Vermont that are on the waiting list for them to come in. Lanesborough Elementary has been the only Massachusetts school they have visited, thanks to Bedard Brothers. 

"These programs are so critical and life-changing for children in such a short amount of time, and we are the only program in the United States that does what we do, which is create this content in this enjoyable, fun, engaging way with oftentimes difficult subjects," she said. "Vermont is our home base, but we would love to be able to bring this to more schools, and we can't do this without the support of community, business funders or donors, and it really makes a difference for children."

The fourth-grade students were the first class to engage with the puppets and a lot of them really connected with the show.

"I learned to never give-up and if you have to move houses, be nervous, but it still helps," said William Larios.

"I learned to always add the word 'yet' at the end," said Sierra Kellogg, because even if she can't do something now, she will be able to at some point.

Samuel Casucci was struck by what one of the puppets talked about. "He said some people make fun of him if he dresses different, come from different place, brings home lunch, it doesn't matter," Samuel continued. "We're all kind of the same. We're all kind of different, like we have different hairstyles, different clothes. We're all the same because we're all human."

"I learned how to be more positive about myself and like, say, I can't do this yet, it's positive and helpful," said Liam Flaherty.

The students got to take home stickers at the end of the day with contact information of the organization.

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