Girl Scout Cookies Go Digital This Year

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For the first time in its history, Girl Scouts from local troops will be able to sell Girl Scout Cookies to customers through a brand new national Digital Cookie platform.

This addition to the Girl Scout Cookie Program will enhance and expand the program’s ability to teach girls new skills for business and life. The new platform will expand the iconic cookie program by adding a digital layer that broadens and strengthens the essential five skills that girls learn in the traditional cookie program: goal setting, decision making, money management, people skills and business ethics.

The future of the Girl Scout Cookie Program/Digital Cookie will introduce vital 21st century lessons about online marketing, application use and e-commerce to nearly 10,000 Girl Scouts locally.

Digital Cookie follows Girl Scouts’ classic “hands on” approach to teaching girls new skills. Through the platform, local Girl Scouts will maintain their own protected, personalized websites to market their cookie business to local consumers, accept orders via credit card, and activate cookie shipments directly to customers. This means consumers who know Girl Scouts participating in Digital Cookie will receive e-marketing materials from them this season with invitations to visit their cookie websites and make purchases.

The platform places an emphasis on the safety of girls and customers alike and offers an online experience that allows girls to learn about digital money management using dashboards to track their sales and goals. Overall, the new platform teaches modern skills while aligning with the interests of today’s girls.


“It’s an exciting time for the Girl Scout cookie program,” said Pattie Hallberg, CEO of Girl Scouts of Central & Western Massachusetts. “For the first time, girls in our council will be able to reach out to extended family and friends across the miles and share their goals and invite them to participate in reaching them."

As with the traditional cookie program, the net revenue earned from the cookie sale program stays with the local council and troops. Girls decide how to spend their troop cookie proceeds and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities.

The eight varieties of cookies, which cost $4 a box, include last year’s favorites, Samoas, Trefoils, Thin Mints, Tagalongs, Do-Si-Dos and Savannah Smiles. And this year, Girl Scouts introduce two new cookies: Rah-Rah Raisins, a hearty oatmeal cookie with raisins and Greek yogurt chunks; and Toffee-tastic, the limited edition gluten-free cookie.

Additionally, as with the traditional cookie program, the weekend of Jan. 16-19 will be the public’s first chance to secure their box of cookies and their chance to launch a girl toward her goal as local troops officially kick off the 2015 cookie season with “cookie booths” or “cash and carry sales.” Visit  www.girlscoutcookies.org for more information.
they are vital members of their communities.

 


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Lanesborough Board Looks to Pontoosuc Island Safety and Cleanup

By Breanna Steele

LANESBOROUGH, Mass. — The Friends of Pontoosuc cleaned up the two islands on the lake and shared concerns of what they saw.

Kevin McGinnis, Friends board member, spoke to the Select Board last week about how the cleanup went and erosion the group discovered.

"We particularly wanted to go out and take a peek at the islands and it was seven bags of garbage and a lot of refuse from geese that we actually removed from both islands," he said. "The Keeler Island, particularly in Lanesborough, that had a Sheetrock bucket full of nails that we actually removed from there, too, and that was from probably multiple years of pallet burning out there."

McGinnis added that there is significant erosion on the east side of the islands, facing the deepest part of the channel.

He said Lee Popovich, who knows horticulture, suggested plantings along the edges to hold the soil and filter runoff that may help with the E. coli outbreaks on the lake.

"These are things that we can discuss on trying to keep those islands in enjoyable shape, and for people to be able to enjoy," McGinnis said, by reducing risks such as geese deposits, and plantings that can help filter some of the debris.

"We can't control how hard our rain comes, but we can mitigate some of that filtering processes to keep bacteria count lower. Because if you notice, pretty much the E. coli breakouts that we do have are right after heavy rain."

He wants to help keep the islands safe and healthy. He introduced the cleanup group, saying the cleanup was enjoyable and those who volunteered help make a difference.

"Look forward to in the future bringing more information back, and with a lot of moving parts to talk about mitigating erosion and certain things," McGinnis said. "But it's something that we all need to be kind of aware of, and this body of water is so enjoyable, and we definitely want to try to keep it as healthy as possible, and keep control or keep an eye on certain things."

Select Board member Jason Breault asked about what the insurance is for the islands to which Town Administrator Gina Dario responded that the island is a public park, so it's covered the same way as other town land, like Glaston Park. There's no added liability.

Breault then asked from a patrol aspect what that means.

"Obviously, if we have an underage drinking party, we have no mechanism to address it, or if there's a medical emergency on that area, we would have to get a boat from Pittsfield, so obviously we have some sort of a delay there," Police Chief Rob Derksen said. "That's the only concern, I guess, is it's a park that we can't patrol and we can't regulate on a regular basis," 

Breault wondered if they could get funding for a boat down the line but Derksen said it would be difficult with his small force.

"That's pulling the thread on a sweater because then I have to have certified boat officers and, I mean, so that's training that's time away and then I would have to be able to actually put them on the boat, which again as you've heard me say a million times, most of the time I have one officer on duty so I can't split them in half and put half on a boat, half in a car, so it would be a challenge."

He added that the lake is patrolled by the state Environmental Police but with recent funding challenges, it's not that much.

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