Girl Scout Cookies Go Digital This Year

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For the first time in its history, Girl Scouts from local troops will be able to sell Girl Scout Cookies to customers through a brand new national Digital Cookie platform.

This addition to the Girl Scout Cookie Program will enhance and expand the program’s ability to teach girls new skills for business and life. The new platform will expand the iconic cookie program by adding a digital layer that broadens and strengthens the essential five skills that girls learn in the traditional cookie program: goal setting, decision making, money management, people skills and business ethics.

The future of the Girl Scout Cookie Program/Digital Cookie will introduce vital 21st century lessons about online marketing, application use and e-commerce to nearly 10,000 Girl Scouts locally.

Digital Cookie follows Girl Scouts’ classic “hands on” approach to teaching girls new skills. Through the platform, local Girl Scouts will maintain their own protected, personalized websites to market their cookie business to local consumers, accept orders via credit card, and activate cookie shipments directly to customers. This means consumers who know Girl Scouts participating in Digital Cookie will receive e-marketing materials from them this season with invitations to visit their cookie websites and make purchases.

The platform places an emphasis on the safety of girls and customers alike and offers an online experience that allows girls to learn about digital money management using dashboards to track their sales and goals. Overall, the new platform teaches modern skills while aligning with the interests of today’s girls.


“It’s an exciting time for the Girl Scout cookie program,” said Pattie Hallberg, CEO of Girl Scouts of Central & Western Massachusetts. “For the first time, girls in our council will be able to reach out to extended family and friends across the miles and share their goals and invite them to participate in reaching them."

As with the traditional cookie program, the net revenue earned from the cookie sale program stays with the local council and troops. Girls decide how to spend their troop cookie proceeds and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities.

The eight varieties of cookies, which cost $4 a box, include last year’s favorites, Samoas, Trefoils, Thin Mints, Tagalongs, Do-Si-Dos and Savannah Smiles. And this year, Girl Scouts introduce two new cookies: Rah-Rah Raisins, a hearty oatmeal cookie with raisins and Greek yogurt chunks; and Toffee-tastic, the limited edition gluten-free cookie.

Additionally, as with the traditional cookie program, the weekend of Jan. 16-19 will be the public’s first chance to secure their box of cookies and their chance to launch a girl toward her goal as local troops officially kick off the 2015 cookie season with “cookie booths” or “cash and carry sales.” Visit  www.girlscoutcookies.org for more information.
they are vital members of their communities.

 


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Healey Announces Housing Development Supports at Former Pittsfield Bank

By Brittany PolitoiBerkshires Staff

Gov. Maura Healey poses with the bank's old safe. The building is being refurbished for housing by Allegrone Companies. The project is being supported by a commercial tax credit and a $1.8M MassWorks grant for infrastructure improvements. 

PITTSFIELD, Mass. — Gov. Maura Healey stood in the former Berkshire County Savings Bank on Tuesday to announce housing initiatives that are expected to bring more than 1,300 units online. 

"People come here from all over the world. We want them to stay here, and we want kids who grew up here to be able to afford to stay here, but the problem is that for decades, we just weren't building enough housing to keep up with demand," she said. 

"And you guys know what happens when there isn't enough supply: prices go up. We have among the lowest vacancy rates in the country, so against that challenge, we made it our priority from day one to build more homes as quickly as possible." 

Approximately $8.4 million from the new Commercial Conversion Tax Credit Initiative (CCTCI) is designed help communities transform empty or rundown commercial buildings into new homes along with $139.5 million in low-income housing tax credits and subsidies through the Affordable Housing Development grant program. 

The historic 24 North St. with a view of Park Square has been vacant for about two years, and Allegrone Companies plans to redevelop it and 30-34 North St. into 23 mixed-income units. The administration announced its Commercial Conversion Tax Credit Initiative (CCTCI) and the Affordable Housing Development grant program as ways to aid housing production, both of which Pittsfield will benefit from. 

The state is partnering with Hearthway for the construction of 47 affordable units on Linden Street, utilizing the former Polish Community Club and new construction, and Allegrone for its redevelopment of the block. 

The Linden Street project is one of the 15 rental developments the Executive Office of Housing and Livable Communities is supporting through $25.7 million in federal low-income housing tax credits, $32.4 million in state low-income housing tax credits, and $81.4 million in subsidies. 

Allegrone's project is supported by the commercial tax credit and was recently awarded $1,800,000 from the MassWorks Infrastructure Program. 

Lt. Gov. Kim Driscoll said she fully comprehends the importance of housing and how crushing it is in communities that need it and want to build, but face difficulties with high construction costs. 

"Housing is the key to keeping people in the community in a safe way and giving them an opportunity to fill those many roles that we need throughout the Commonwealth in cities and towns, large and small, urban and rural, these are all important work. Having somebody fix your boiler, fix your car, we want those individuals to be able to live in our communities as well, particularly in our gateway cities," she said. 

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