Girl Scout Cookies Go Digital This Year

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For the first time in its history, Girl Scouts from local troops will be able to sell Girl Scout Cookies to customers through a brand new national Digital Cookie platform.

This addition to the Girl Scout Cookie Program will enhance and expand the program’s ability to teach girls new skills for business and life. The new platform will expand the iconic cookie program by adding a digital layer that broadens and strengthens the essential five skills that girls learn in the traditional cookie program: goal setting, decision making, money management, people skills and business ethics.

The future of the Girl Scout Cookie Program/Digital Cookie will introduce vital 21st century lessons about online marketing, application use and e-commerce to nearly 10,000 Girl Scouts locally.

Digital Cookie follows Girl Scouts’ classic “hands on” approach to teaching girls new skills. Through the platform, local Girl Scouts will maintain their own protected, personalized websites to market their cookie business to local consumers, accept orders via credit card, and activate cookie shipments directly to customers. This means consumers who know Girl Scouts participating in Digital Cookie will receive e-marketing materials from them this season with invitations to visit their cookie websites and make purchases.

The platform places an emphasis on the safety of girls and customers alike and offers an online experience that allows girls to learn about digital money management using dashboards to track their sales and goals. Overall, the new platform teaches modern skills while aligning with the interests of today’s girls.


“It’s an exciting time for the Girl Scout cookie program,” said Pattie Hallberg, CEO of Girl Scouts of Central & Western Massachusetts. “For the first time, girls in our council will be able to reach out to extended family and friends across the miles and share their goals and invite them to participate in reaching them."

As with the traditional cookie program, the net revenue earned from the cookie sale program stays with the local council and troops. Girls decide how to spend their troop cookie proceeds and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities.

The eight varieties of cookies, which cost $4 a box, include last year’s favorites, Samoas, Trefoils, Thin Mints, Tagalongs, Do-Si-Dos and Savannah Smiles. And this year, Girl Scouts introduce two new cookies: Rah-Rah Raisins, a hearty oatmeal cookie with raisins and Greek yogurt chunks; and Toffee-tastic, the limited edition gluten-free cookie.

Additionally, as with the traditional cookie program, the weekend of Jan. 16-19 will be the public’s first chance to secure their box of cookies and their chance to launch a girl toward her goal as local troops officially kick off the 2015 cookie season with “cookie booths” or “cash and carry sales.” Visit  www.girlscoutcookies.org for more information.
they are vital members of their communities.

 


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Pittsfield Kayak Kiosk Proposal Withdrawn After Pushback

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — It is the "end of the road" for a kayak kiosk proposal after pushback from community members and the City Council.

Whenever Watersports has withdrawn its proposal for a kayak rental program at Onota Lake. Safety concerns arose around the company's self-serve model though it was stipulated that users sign liabilities away with a waiver as part of the process.  

"It's unfortunate. I had hoped the outcome would be different and I think (Recreation and Special Events Coordinator Maddy Brown) and you as well thought this was an opportunity to provide an additional level of services, recreation opportunity to folks at the park through a modern-app-based system," Park, Open Space, and Natural Resource Program Manager James McGrath said to the Parks Commission on Tuesday.

"It would have cost the city nothing to have this sited. We wouldn't be responsible for any maintenance but there would be maintenance to the units and to the boats, etc. Everyone was going to get life preservers and there are instructions through the app so we thought it was it was safe and secure and a good fit for the park."

In December, the commission granted a request for the pilot program and City Solicitor Stephen Pagnotta had been reviewing and revising a proposed contract that had not yet been approved. Last week during City Council, residents Daniel Miraglia and Gene Nadeau submitted a petition requesting a legal opinion on the proposal from the solicitor.

Miraglia expressed concerns about the lack of a bidding process, safety hazards, and the impact on a local business that rents kayaks on the lake. Onota Boat Livery owner Caryn Wendling was upset to hear that an out-of-town company would be allowed to operate the kiosk on the same lake as her business and also cited safety concerns.

Councilors asked that Pagnotta look into items such as the commission's authority with entering into contracts and if a bidding process would be needed for this.

Later that week, a request to the Conservation Commission for determination for the kiosk at Burbank Park located within the buffer zone associated with the inland bank was withdrawn. According to the application, it was proposed to be located before the beach area coming from the main parking lot.

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