Main Street Hospitality Group Names Director of Marketing

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STOCKBRIDGE, Mass. — Main Street Hospitality Group has named Norma Probst as the new director of marketing at Main Street Hospitality Group.

"Norma's marketing expertise and knowledge of Berkshire County, honed over two decades, will be instrumental in our continued success and growth," said Sarah Eustis, CEO. "This strategic addition deepens our executive bench, strengthens Main Street’s position as a leading regional management company and reinforces the company’s commitment to preservation, innovation, and the communities we serve."

Probst joins the Main Street Hospitality Group marketing team with more than 20 years of experience in marketing and sales in Berkshire County. Most recently, she served as director of marketing and sales at the 105-room Cranwell Spa and Golf Resort, where she was responsible for overseeing all marketing, digital and sales initiatives, including website optimization, social media integrations and partner relationships. While there, she created and managed the strategic plan and marketing budget to increase revenue across all resort sectors that included rooms, spa, golf, and food and beverage.

Prior to the Cranwell Spa and Golf Resort, Probst managed the sales department at Canyon Ranch in the Berkshires as the director of sales and led various teams at American Express as a manager, director and later consultant.  She has served on a number of industry and regional tourism association boards over the years, such as the New England Inns & Resorts Association, Historic Hotels of America, and Berkshires Visitor Bureau.

Probst joins Main Street Hospitality Vice President of Marketing and Communications Janet Eason on marketing and communications efforts for the properties in the company’s portfolio.  Main Street Hospitality Group manages Hotel on North in Pittsfield, The Porches Inn at Mass MoCA in North Adams, The Williams Inn in Williamstown and owns and operates The Red Lion Inn in Stockbridge.

If you would like to contribute information on this article, contact us at info@iberkshires.com.

MassDOT Project Will Affect Traffic Near BMC

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Prepare for traffic impacts around Berkshire Medical Center through May for a state Department of Transportation project to improve situations and intersections on North Street and First Street.

Because of this, traffic will be reduced to one lane of travel on First Street (U.S. Route 7) and North Street between Burbank Street and Abbott Street from 7 a.m. to 4 p.m., Monday through Friday through at least May 6.

BMC and Medical Arts Complex parking areas remain open and detours may be in place at certain times. The city will provide additional updates on changes to traffic patterns in the area as construction progresses.

The project has been a few years in the making, with a public hearing dating back to 2021. It aims to increase safety for all modes of transportation and improve intersection operation.

It consists of intersection widening and signalization improvements at First and Tyler streets, the conversion of North Street between Tyler and Stoddard Avenue to serve one-way southbound traffic only, intersection improvements at Charles Street and North Street, intersection improvements at Springside Avenue and North Street, and the construction of a roundabout at the intersection of First Street, North Street, Stoddard Avenue, and the Berkshire Medical Center entrance.

Work also includes the construction of 5-foot bike lanes and 5-foot sidewalks with ADA-compliant curb ramps.  

Last year, the City Council approved multiple orders for the state project: five orders of takings for intersection and signal improvements at First Street and North Street. 

The total amount identified for permanent and temporary takings is $397,200, with $200,000 allocated by the council and the additional monies coming from carryover Chapter 90 funding. The state Transportation Improvement Plan is paying for the project and the city is responsible for 20 percent of the design cost and rights-of-way takings.

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