Young People Set to Lift the Spirits of Berkshire Seniors With Valentine's Cards
PITTSFIELD, Mass. — More than 15.5 million seniors in America live alone and face isolation due to declining mobility and geographic location. To help combat the negative effects of isolation, DoSomething.org, the largest organization for young people and social change, has teamed up with Meals on Wheels America, the oldest and largest national organization supporting community-based senior nutrition programs, for the fourth annual Love Letters campaign.
Berkshire seniors served by Elder Services of Berkshire County are set to receive handmade Valentine's Day cards created by youth volunteers from across the country this Valentine's Day.
"Social connection and celebration are crucial to elders aging in place and aging well," said John Lutz, executive director at ESBC. "These Love Letters are a special opportunity to share the personal gift of creativity and love with the seniors that we serve."
The popular campaign, encouraging young people to create handmade Valentine's Day cards to lift the spirits of older adults this winter, runs through Feb. 15, and cards will be included in meal deliveries to Meals on Wheels clients across the country.
"Love Letters is one of DoSomething.org's most popular campaigns because young people get to use their creativity to help brighten older adults' day during a peak time of isolation and depression," said Michelle Fino, Chief Marketing Officer at DoSomething.org.
Since 2014, the popular campaign has generated nearly one million cards that have been distributed through Meals on Wheels America's network of local programs, which serves 2.4 million homebound seniors each year. The support this network provides is critical to helping seniors maintain enough independence to stay in their own homes.
Visit www.dosomething.org/loveletters to get involved.
Tags: elder services, seniors,
