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North Adams native Sam Poeuk offers vehicle customization of lighting, mobile electronics, audio systems and tinting. He works on cars, trucks, power sports vehicles and boats.

Automan Sam Brings Car Customization to North Adams

By Sabrina DammsiBerkshires Staff
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Sam Poeuk opened Automan Sam on State Street in 2020. 
NORTH ADAMS, Mass. — We have all had those slow-to-start days when we wake up in the morning groggy and unprepared for the day ahead. 
 
We brew our coffee or tea and wander outside and remember it's winter and the windshield is frosted over, so we begrudgingly grab our scraper and brave the cold.
 
There is another option — use a remote starter and sit inside enjoying a warm beverage as the windshield thaws
 
You can have one installed at Automan Sam, which can also customize your vehicle to best fit your needs. 
 
The auto salon at 303 State St. sells and installs mobile electronics including remote car starters, alarm systems, radios, high-intensity discharge bulbs, LEDs, color lighting, cameras, Bluetooth, audio systems, tinting, and other automotive upgrades. 
 
"We deal with just electronics here. So we dabble in stock electronics that are broken or need repair anything along those lines," shop owner Sam Poeuk said. 
 
"We really specialize in the aftermarket field, so radios, DVD players, headrest monitors, flip-down monitors, subwoofers, speaker upgrades. We do lighting. We do ambient lighting under the car, in the car. We do LED upgrades, headlights, taillights, brake lights, plate lights. We can upgrade the LED to give you a cleaner look and brighter look and use less energy on a vehicle to run LEDs."
 
Over the years, Poeuk has worked to build a reputation that gives customers assurance that their vehicles — cars, trucks, marine or power sports —- are in good hands. 
 
He started at Pro Audio in Pittsfield in 2005 and when that closed, moved on to Anthony's Auto Electronics. Poeuk began to work independently doing side gigs and started his own business in his hometown in 2020. He said he's passionate about the work that he does and the products he provides to the community. 
 
"I want to do what I love to do, and that is being in this field. You spend most of your life working and sleeping. That is pretty much what you do. So why not do something you enjoy doing?" he said. "I hear people complain that they hate this job, they hate that job, they can't do this, they can't do that. I didn't want to be that person.
 
"So I took my own initiative and started this business. And I knew the area needed it because there's nothing like this. I used to do this on the side here and there. So people know what I'm capable of doing." 
 
Poeuk wants to be able to share his passion with the community and hopes one day share his knowledge with his future progeny. 
 
"I come from a first-generation family. My parents came from Cambodia. I'm the first one born here in America," he said. "So, I was born and raised in North Adams, and I want to leave a footprint. My parents did so much to get over here and to give us a better life. And I'm just trying to make sure I give myself a better life."
 
To ensure that his customers are getting a quality product at a fair price he tests the products he sells on his family's vehicles. And he said he gets to know his customer and learns what they want so that he can provide them with the best product that fit their price range. 
 
In addition to that, he offers lifetime warranties on his automatic car starters to encourage sales and relieve buyers of any stress. 
 
Although the pandemic affected a lot of businesses negatively, it was the opposite for Poeuk because he said he was able to take the time to figure out the business model that he wanted to pursue.
 
"We slowly started taking in business, and started tweaking stuff around the shop to make it work and flow better each day," he said. 
 
Automan Sam's hours are 8 to 4 weekdays. Make an appointment via the website, Facebook  or at 413-346-4040 or info@automansam.com.

Tags: automotive,   

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North Adams Councilor Presses for City Planner

By Tammy DanielsiBerkshires Staff
NORTH ADAMS, Mass. — City Councilor Andrew Fitch urged his colleagues on Tuesday to press the need for a city planner on the mayor.
 
The councilor had voted against recommending the Compensation & Classification plan presented to the Finance Committee because he felt it didn't beef up the Community Development Office enough. 
 
"We have had a city planner in the past, we don't have a city planner now," he said. "I'm not trying to say that the city planner is the only solution to all of our problems. However, I do believe that if we invest a little bit more in our Community Development Office that we'll be able to take on some of these large challenges that our community faces."
 
His request was "totally out of line," said City Councilor Wayne Wilkinson, saying the newly elected councilor didn't yet understand the difference between the mayor's and council's rules and responsibilities. 
 
"You're trying to do the mayor's job for her," he said. "You didn't like what happened in committee from what I understand. And now you're trying to supersede the mayor by coming back to the council to supersede her ... 
 
"You need to understand what a strong mayor form of government is. That we're not equal." 
 
Other councilors, while not supporting Wilkinson also did not fully back Fitch's goals. 
 
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