PCTV: Healthy Eating Matters

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PITTSFIELD, Mass. — Pittsfield Community Television (PCTV) has partnered with Berkshire Health System's Operation Better Start and the BHS Berkshire North WIC program to produce a community service television episode of Healthy Eating Matters. 
 
Healthy Eating Matters harnesses the services of Berkshire Health System's Operation Better Start, a pediatric and family nutrition program, with Berkshire North WIC, and Pittsfield Community Television to meet the needs of mothers and infants.  Funded by a grant from Health New England, the Healthy Eating Matters show presents two segments designed to assist WIC families as they shop and prepare meals with WIC-eligible foods. 
 
In the shopping segment, the WIC community coordinator accompanies a current WIC client through the supermarket highlighting healthy foods and how to shop using the Massachusetts WIC app on a smartphone.  In the cooking session, a registered dietitian from Operation Better Start hosts the WIC staff and client as they prepare several quick and healthy breakfast foods using WIC-eligible foods. 
 
PCTV provided their kitchen studio, professional television equipment and expert staff members for pre-production, recording and post-production.  The Healthy Eating Matters show will be broadcast on PCTV and available on demand. Healthy Eating Matters will be posted on the Berkshire Health System's Operation Better Start and WIC websites.

Tags: BHS,   BMC,   PCTV,   

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Fourth of July Parade Themed 'America 250: Pittsfield Celebrates the Generations'

Staff Reports

PITTSFIELD, Mass.— The historic Fourth of July Parade will celebrate 250 years of the nation — and Pittsfield. 

On Thursday, the Pittsfield Parade Committee announced the 2026 theme with a "distinctly local focus": "America 250 — Pittsfield Celebrates the Generations." People, floats, cars, balloons, and more will proceed down South, North, and Wahconah streets to thousands of spectators. 

"While the year marks the nation's 250th anniversary, the parade theme centers on the people, places, and stories that have shaped Pittsfield and the Berkshires across generations," a press release from the parade committee reads. 

The parade dates back to 1801, and the parade committee was formed around the late 1970s.  Today, it brings residents, families, organizations, and visitors together on the Fourth of July, historically kicking off at 10 a.m. on the dot. 

This year's theme invites the community to reflect on Pittsfield's history and its connections to broader American history, including its neighborhoods, industries, cultural institutions, civic traditions, and families. 

"From early settlement and Revolutionary-era roots to industrial growth, post-war community life, today's creative economy, and the next generation shaping Pittsfield's future, the parade will highlight the many eras that define life in the Berkshires," the parade committee wrote. 

"Participants are encouraged to bring local history to life by basing parade entries on specific historical events, defining moments, eras, decades, or generations connected to Pittsfield and the surrounding region. Creative use of color, music, movement, costumes, vehicles, and storytelling is encouraged to showcase how Pittsfield has grown, adapted, and thrived over time." 

The parade entry application is open at www.pittsfieldparade.com.  The committee can also be found on Facebook and Instagram.

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