Home About Archives RSS Feed

New Owner, New Direction for Berkshire Direct

By Tammy Daniels

Allen Jezouit has big plans for Berkshire Direct Inc. Jezouit and a partner (who won't be revealed until next week, he says) purchased the 9-year-old direct-mail company from the Storey family last week.

"We plan on expanding our marketing services to better serve our existing clients and to help local and regional businesses, organizations and nonprofits with their marketing initiatives," said Jezouit.

Jezouit was brought on as vice president of business development last September after four years as marketing director for Redstone Properties and more than 18 years in sales and marketing with Praxair Inc. Since his arrival, he's been moving the company's direct-mail foundation to incorporate multiple platforms for local and national clients.

New services include Web site design and development, Web marketing, mail-fulfillment, e-mail marketing, search engine optimization, social media services, video production, television commercials, and a full-service sales and marketing consultancy. The team will provide new types of leads for businesses that once relied on newspapers and direct mail.

"We haven't done much advertising yet, it's all word of mouth, and we're swamped," said Jezouit on Tuesday.
 

Berkshire Direct is an outgrowth of Storey Communication's Gardener's Marketplace, which operated for more than 36 years. Storey Communications, founded by Martha and John Storey of Williamstown, sold the publishing company to Workman Publishing; Berkshire Direct was operated by them and then their son, Matt. The Storeys will continue to collaborate on some projects but Matt Storey will no longer be involved.

Jezouit said he and his yet-to-be-named partner have "both worked for big companies and we're bringing that expertise to small companies."

Local clients include Northern Berkshire Healthcare, MountainOne Financial, Williams College, Williamstown Chamber of Commerce, Williamstown Youth Center, Ioka Valley Farm, Williamstown Physical Therapy, Boston Investor Communications Agency, and New England Landscape and Aquatics. Also on the client list are Camp Dudley YMCA of Westport, N.Y., the longest-running summer camp in the country, National Patient Safety Foundation of Boston and Bucknell (Pa.) University athletics.

"It's definitey mine now and we're just going to grow the heck out it," Jezouit said.

For more information, contact Jezouit at 413-458-1721 or BerkshireDirect.net.

Tags: Berkshire Direct, Jezouit      

Support Local News

We show up at hurricanes, budget meetings, high school games, accidents, fires and community events. We show up at celebrations and tragedies and everything in between. We show up so our readers can learn about pivotal events that affect their communities and their lives.

How important is local news to you? You can support independent, unbiased journalism and help iBerkshires grow for as a little as the cost of a cup of coffee a week.

News Headlines
North Adams Remembers Its 3,400 Fallen Veterans
Supplemental Bill Has $1M for Rural Schools, $200K for Barton's Crossing
Lanesborough Tigers Show Improvement, but Drop Second Game at World Championships
Williamstown Fire District Presents Organizational Assessment to Public
Rain, Rain and Then ... Snow? Wet Weekend Ahead
State Income Tax to Drop for Sixth Time This Decade
Adams Board Of Health Give Cigar Lounge Variance
Pittsfield City Council Asks For Recalculated Sewer Rates
Lanesborough Tigers Fall in Opening Game at Canton Tourney
Brandon Bamba Leads BArT to Road Win

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (5)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (3)
manufacturing (9)
media (8)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (13)
radio (2)
real estate (8)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
Tags:
Store Opening Sales Tax Berkshire Living Excelsior Expansion Walmart Small Business Jobs Unemployment Williamstown Talkberkshires Statistics Auction Sabic Crane & Co. Adams Wmeco Great Barrington Unemployment Qualprint Merger Gas Prices North Adams Currency Breakfast Social Media Berkshire Enterprises State Berkshire Creative Flood Berkshire Chamber Of Commerce Pittsfield Statistics Baldwin Bj's
Popular Entries:
Excelsior Brings Greeting Card Co. To North Adams
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Williamstown Chamber Seeks Input on Future Role
Aladco Installs New 'Green' Washing Machine
New Dog Training Center Open in North Adams
Storey Publishing to Host Next Creative Challenge
Carbone Dealership Empties Lot
White Hart Inn For Sale for $5M
Real Estate Panel to Tour S. County, Pittsfield Sites
Recent Entries:
Biz Briefs: Mr. Tire, Tax Holiday, Business Directory
Berkshire Eagle Parent Mulling Newspaper Sales
Digitial First Puts Vermont News Buildings on the Market
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move