NORTH ADAMS, Mass. — The License Commission has given the North Adams Movieplex permission to serve beer and wine in the theater.
The commission heard from theater manager Scott Ingalls and attorney F. Sydney Smithers on Tuesday to discuss the beer and wine application.
"The set up is very much like other theaters," Smithers said. "... This is a real service to the community and will serve as an additional attraction to persuade patrons to attend the theater. As you know theaters are coming out of their quarantine period."
Cinemas have been closed since the governor's emergency order in mid-March shutting down indoor venues to contain the novel coronavirus. The state moved into Phase 3 of its four-phase reopening this week, allowing theaters to begin reopening with restrictions. The theater has not set a opening date other than "sometime in July," according to its Facebook page. In the meantime, it was selling popcorn and concessions up until June 18, when it ceased sales to begin preparing for reopening.
Smithers said the plan is to install two beer and two wine dispensers at the concession stand. Drinks would be served in cups that could be brought into the individual theaters.
There will be no wait service.
Commissioner Peter Breen asked that only one drink at a time be served to a person. He also asked that those who wish to order a drink are given some sort of wristband.
"People would really have one drink maybe two it is not like they are sitting at a bar," he said. "If someone is walking around with a wristband, it is an easier way to check."
Ingalls said he had already planned to use these two practices and folks who order a drink will have to show identification for age and will be given a wristband. He added the server would also check their movie ticket to ensure that they are actually in the theater to see a movie -- not just to order a drink.
The individual theaters are regularly checked during showings, he said, and staff will monitor who has these wristbands on to make sure there is no underage drinking.
Ingalls said employees will be TIPs, or Training for Intervention Procedures, certified and all of his employees are over age 18 so they can serve alcohol. He said if they were to ever hire someone younger, they would not serve and management would be on staff.
The prices would be similar to restaurants: $6 for a glass of beer and $8 for a glass of wine.
Service would only be during regular business hours and would stop at 10:30 p.m. Ingalls said there is no intention open a bar in the waiting area and that patrons will not be served in the lobby while they are waiting for a movie to start.
He asked if it would be possible to extend serving hours on occasions when they want to hold midnight showings.
The commission said this would be allowable but Ingalls would have to come before the commission beforehand to seek permission.
"We haven't done that in a while, this is a sleepy town, so in reality there wouldn't be a midnight showing," Ingalls said. "But it is good to know we can come to ask you."
The theater has in the past done midnight opening-day showings for highly anticipated films but not in some time.
The commission will refer its recommendation to the Alcoholic Beverages Control Commission.
In other business, the commission approved Grazie's application to expand its seating area to Center Street. The city has shut down a section of the street between the parking lot entrances to allow for more outdoor seating to provide ample room for social distancing. The commission has already approved a number of restaurants for outdoor seating service during the pandemic.
"I think the city is working with them and I don't have any questions or concerns," Breen said.
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What should you expect from your investments?
Submitted by Edward Jones
To help achieve your financial goals, you may need to invest in the financial markets throughout your life. However, at times your investment expectations may differ from actual returns, triggering a variety of emotions. So, what are reasonable expectations to have about your investments?
Ideally, you hope that your investment portfolio will eventually help you meet your goals, both your short-term ones, such as a cross-country vacation, and the long-term ones, such as a comfortable retirement. But your expectations may be affected by several factors, including the following:
Misunderstanding – Various factors in the economy and the financial markets trigger different reactions in different types of investments — so you should expect different results. When you own stocks, you can generally expect greater price volatility in the short term. Over time, though, the "up" and "down" years tend to average out. When you own bonds, you can expect less volatility than individual stocks, but that’s not to say that bond prices never change. Generally, when interest rates rise, you can anticipate that the value of your existing, lower-paying bonds may decrease, and when rates fall, the value of your bonds may increase.
Recency bias – Investors exhibit "recency bias" when they place too much emphasis on recent events in the financial markets, expecting that those same events will happen again. But these expectations can lead to negative behavior. For example, in 2018, the Dow Jones Industrial Average fell almost 6percent – so investors subject to recency bias might have concluded it was best to stay out of the markets for a while. But the Dow jumped more than 22percent the very next year. Of course, the reverse can also be true: In 2021, the Dow rose almost 19 percent , so investors who might have been susceptible to recency bias may have thought they were in for more big gains right away — but in 2022, the Dow fell almost 9percent . Here’s the bottom line: Recency bias may cloud your expectations about your investments’ performance — and it’s essentially impossible to predict accurately what will happen to the financial markets in any given year.
Anchoring – Another type of investment behavior is known as "anchoring" — an excessive reliance on your original conviction in an investment. So, for instance, if you bought stock in a company you thought had great prospects, you might want to keep your shares year after year, even after evidence emerges that the company has real risks — for example, poor management, or its products could become outdated, or it could be part of an industry that’s in decline. But if you stick with your initial belief that the company will inevitably do well, and you’re not open to new sources of information about this investment, your expectations may never be met.
In many areas of life, reality may differ from our expectations — and that can certainly be true for our investments. Being familiar with the factors that can shape your expectations can help you maintain a realistic outlook about your investments