'Love Pittsfield' Campaign and Website to Highlight Things to Love in City

By Brittany PolitoPrint Story | Email Story
The website was unveiled Thursday at a lunch event.
PITTSFIELD, Mass. — The city has come up with a new way to tout all that Pittsfield offers to locals and visitors.
 
Love Pittsfield, a marketing campaign, slogan, and website was launched on Thursday.
 
It is a one-stop resource for nightlife and arts, outdoors, food and drink, shopping, and the North Street downtown cultural district.  The website will replace its predecessor "Discover Pittsfield."
 
"I have been always bullish about how fabulous the City of Pittsfield is, and what it has to offer to people who live here, work here and visit and with this new website, and this new slogan, we are confident that people who explore this website are going to find things to do, places to visit, and outdoor recreation opportunities," Mayor Linda Tyer said during a launch event at the Lichenstein Center for the Arts.
 
"There is something for everyone in the City of Pittsfield. If you're two years old, or 80 years old, there is something for everyone and this new website is going to beautifully highlight and showcase all of the things that we know Pittsfield has to offer."
 
Love Pittsfield's main three categories are events, things to love, and "Three Perfect Hours in Pittsfield."
The third section was inspired by common travel guides that outline three perfect days in any given destination.  It was reduced to three hours and provides detailed articles that outline how to spend three hours shopping, with kids, or on a date night in the city.
 
Three perfect hours of shopping include a stop at one of the downtown cafes Dottie's Coffee Shop or the Marketplace Cafe, gift shopping at the  Museum Facsimiles, customized gifts from Peace Train Tees, and locally made gifts from the Berkshire General Store.
 
The website touts that time can be spent learning with kids at places like The Berkshire Museum and Hancock Shaker Villiage, having a nature adventure in one of the city's many hiking venues, visiting a playground, or catching a Pittsfield Suns baseball game.
 
In the warm weather, it suggests going for a swim in Pontoosuc or Onota Lake or cooling off at a city splash pad.
 
In the winter, the website suggests that kids and parents can spend three hours sledding at Clapp Park and Osceola Park or checking out the new Bousquet Mountain.
 
Three perfect date night hours can be spent at the city's many food establishments and entertainment venues.  The website lists eateries that offer takeout for a picnic, hip restaurants, cozy dinners, and late-night destinations as well as where to catch a show or live music.
 
Tyer said this is her favorite part of the website.
 
Cultural Development Director Jen Glockner said that the city wants visitors and residents to use this website for all things Pittsfield.  She encouraged organizations and individuals to submit their events to be posted on the website.
 
"What we've discovered over the last several months, there are amazing things to love in Pittsfield," she said. "And I know I think that and I've always thought that, but other people think that too, which is also amazing. So we want you to share your love for Pittsfield and use the #LovePittsfield in all of your social media posts.
 
Business Catalyst Roger Matus explained that the website is designed with software that is constantly updating minute by minute to refresh the content on the screen.
 
He added that partners can sign up for an organizer log-in button so they can enter their own photographs and information.  Those submissions will quickly be reviewed for approval by Glockner before being posted to the website.
 
Matus is also the developer of the Business Pittsfield website which highlights all of the things that businesses need to know to start and grow in the city.  
 
In addition, the city's weekly newsletter will be renamed Love Pittsfield.
 
Glockner pointed out that this announcement was being made in one of the city's art facilities: The Lichtenstein Center for the Arts.  The center was donated to the city in the 1980s by Kitty Lichtenstein and features a rotating art gallery and nine artist studios.  
 
It also holds the Office of Community Development.
Creating the website took about six months and was said to be a "labor of love" between the city, the Tourism Commission, cultural organization, and designers from RB Design Co. and Roger Matus, LLC.
 
 
 

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Toys for Tots Bringing Presents to Thousands of Kids This Year

By Breanna SteeleiBerkshires Staff

Volunteers organize toys by age and gender in the House of Corrections storage facility. 

PITTSFIELD, Mass. — Plenty of toys are on their way to children this holiday season thanks to Toys for Tots.

Christopher Keegan has coordinated the local toy drive for the Berkshire Chapter of the Marine Corps Reserve since 2015 and said he has seen the need rise every year, last year helping more than 6,000 kids.

"This is 11 years I've been doing it, and the need has gone up every year. It's gone up every year, and I anticipate it going up even more this year," Keegan said.

On Thursday, the Berkshire County House of Corrections storage facility was overflowing with toys making it the county's very own Santa's workshop. 

Keegan said Berkshire County always shows up with toys or donations. 

"This county is outstanding when it comes to charity. They rally around stuff. They're very giving, they're very generous, and they've been tremendous in this effort, the toys for pride effort, since I've been doing it, our goal is to honor every request, and we've always reached that goal," he said.

Keegan's team is about 20 to 25 volunteers who sort out toys based on age and gender. This week, the crew started collecting from the 230 or so boxes set out around the county on Oct. 1.

"The two age groups that are probably more difficult — there's a newborn to 2s, boys and girls, and 11 to 14, boys and girls. Those are the two challenging ages where we need to focus our attention on a little bit more," he said.

Toys For Tots has about 30 participating schools and agencies that sign up families and individuals who need help putting gifts under the tree. Keegan takes requests right up until the last minute on Christmas.

"We can go out shopping for Christmas. I had sent my daughter out Christmas Eve morning. Hey, we need X amount of toys and stuff, but the requests are still rolling in from individuals, and I don't say no, we'll make it work however we can," he said.

Community members help to raise money or bring in unopened and unused toys. Capeless Elementary student Thomas St. John recently raised $1,000 selling hot chocolate and used the money to buy toys for the drive.

"It's amazing how much it's grown and how broad it is, how many people who were involved," Keegan said.

On Saturday, Live 95.9 personalities Bryan Slater and Marjo Catalano of "Slater and Marjo in the Morning" will host a Toys for Tots challenge at The Hot Dog Ranch and Proprietor's Lodge. Keegan said they have been very supportive of the drive and that they were able to collect more than 3,000 toys for the drive last year.

Volunteer Debbie Melle has been volunteering with Toys for Tots in the county for about five years and said people really showed up to give this year.

"I absolutely love it. It's what we always say. It's organized chaos, but it's rewarding. And what I actually this year, I'm so surprised, because the amount that the community has given us, and you can see that when you see these pictures, that you've taken, this is probably the most toys we've ever gotten," she said. "So I don't know if people just feel like this is a time to give and they're just going above and beyond, but I'm blown away. This year we can barely walk down the aisles for how much, how many toys are here. It's wonderful."

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