Sweeney hopes to be able to spotlight local crafters and artisans.
NORTH ADAMS, Mass. — Savvy Hive owner Jessica Sweeney has opened a business in her image that focuses on sustainability, creativity, and collaboration.
"For me, my values center around spending my money closest to my physical home as I possibly can," she said. "So I wanted to bring that value into this store."
Sweeney, like many others, was impacted by the COVID-19 pandemic and after becoming unemployed, opened up shop in the Berkshire Emporium in 2021
"I had become unemployed for like the third time during the pandemic, and I thought I would just go do my own thing," she said. "Honestly, it was sort of a desperate attempt to build out my business."
Savvy Hive existed in some form prior, and Sweeney was offering small business development and consulting behind some clothing sales.
At first, Sweeney saw the pop-up shop in the Berkshire Emporium as a "summer thing" that would phase out in 2022, but then she started thinking bigger. Sweeney, who is expecting a baby this summer, knew it was time to expand her footprint downtown.
"I started thinking bigger, and I needed office space for the consulting because I couldn't fit office life into the Emporium," she said. "And then finding out I was pregnant and losing a room in my house, so I had to think about it."
She reached out to David Carver who showed her the vacant former Steeple View Reality storefront at 53 Main St.
Sweeney felt with so much development happening on the main street she didn't want to lose the storefront and miss the opportunity
"I walked in here and said ‘oh my god I can put it all in one space.' I put my office in the back, and the store in the front," she said. "It all kind of fell into place…So I bit the bullet and opened a shop 8 months pregnant during a pandemic."
Sweeney sells second-hand, handmade, and vintage clothing making a business out of her passion for thrifting. She also sells eco-conscious products. All products range in affordability.
"I want everyone to be able to find something here," she said.
She also looks to highlight local artisans and crafters.
"There are a lot of very creative people here that may be on Instagram, but they may be harder to find so I want to find them and bring them here," she said.
She said a lot of creators prefer to focus on creating and are less excited about managing sales and running a storefront. That is where Sweeney can help.
"I want to showcase what you can find locally that you may not be able to find in a physical store," she said. "There is a lot of value and there is a lot of stability for artisans and makers who want to sell their work but don't want to invest in a store."
Right now she draws from vendors within 50 miles of her store. She said she hopes to widen this circle to about 100 miles.
Sweeney is happy to be open for Solid Sound weekend and has adjusted her hours to catch foot traffic as it moves in and out of the Massachusetts Museum of Contemporary Art campus.
"It is going to be really busy, and I am glad I am open," she said.
Sweeney said she was happy to see more businesses downtown, many owned by locals. She said it is also encouraging to see more retail storefronts open for Solid Sound.
Sweeney hopes to expand the retail section of the store noting that there are a few more rooms for her to move into. She added that she may move her office space into the basement freeing up more retail space.
But her main goal is to simply exist.
"I just hope to stay and watch downtown continue to grow," she said.
Although Sweeney is set to go on maternity leave this summer, the store will stay open. She said she has staff that will cover the shop that practically "runs itself."
She has paused her consultant work but said she will be taking appointments again in the fall.
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Why the Massachusetts Art Community Is Worth Continued Investment
By James BirgeGuest Column
How do we quantify the value of art on society and culture? Even eye-popping figures, like the $100 million estimate for the jewels stolen from the Louvre, or the record auction last fall that saw a piece by Gustav Klimt sell for more than $236 million can't fully account for the value of the history, stories, and emotions behind the creations themselves. But beyond that, there is a measurable financial, cultural and social benefit of the arts that is often taken for granted.
Despite the obvious impact, these figures are under threat. A recent survey by MassCreative compiled recent federal cuts to the National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services and identified 63 grants canceled and $4.2 million in grant funding rescinded across New England so far this year.
The dollars, of course, are important. But they also only scratch the surface on what they bring to the community. Today, we risk losing part of the culture and identity many now take for granted.
While others choose to look past these less tangible, but just as vital benefits, we're doing the opposite. Massachusetts College of Liberal Arts is all in to ensure the next generation retains their access to works of art, while also being empowered to create themselves.
Last fall, MCLA officially broke ground on the new Campagna Kleefeld Center for Creativity in the Arts, which will serve as a new hub for the campus and the local community for arts programming. When complete in fall of 2027, our students will benefit, but so will all of Berkshire County and artists in the surrounding area.
This exciting new facility is just one of the many forthcomings our region can enjoy in the coming years. Just a few miles away, anticipation builds for the Fall 2027 anticipated opening for the Williams College Museum of Art. Years in the making, the museum likewise grows from an enduring commitment to the arts, both in curriculum and in practice. Exciting times are also underway for the Clark Art Institute with the construction of a new facility to house a collection of 331 works of art, including paintings, sculptures, drawings and other works. Their wing is scheduled for completion in 2028. And listeners will no doubt enjoy the sounds and melodies from Mass MoCA Records, the latest endeavor to foster creativity and artistic pursuits through music launched in October as well. Of course, many are also awaiting the reopening of the Berkshire Museum anticipated this summer, after a tremendous renovation process to rejuvenate the experience for visitors.
So much time, energy, and yes, dollars, have already been invested in taking these facilities from ideas and sketches and making them reality. But they represent much more than new buildings. They represent new opportunities to cultivate and accelerate the thriving arts community in Massachusetts and the northern Berkshires.
Art, regardless of the medium, is a reflection of who we are, where we've been, and what we aspire to be. It can be inspired by hopes or fears and chronicle collective triumphs as well as tribulations. The goal of art is not only to document history, but to inspire those positioned to change it and to feel something new or even to provoke us to revisit our own assumptions or misconceptions.
As unfathomable of a number as $30 billion can seem, boiling down the impact to any number inherently discounts the unknowable downstream effects our graduates will bring to the community and the broader world after they leave our institutions. Likewise, rescinding $4.2 million now removes a huge chunk of that growth potential.
Justification for making these investments today when simply boiled down to dollars and cents still places us on solid ground strictly from a financial perspective that forgoes all of the intangible, but no less valuable, benefits as well.
The arts are still worth our support. And our community will be richer for it.
James Birge, PhD, is president of Massachusetts College of Liberal Arts in North Adams.
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