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North Adams native Sam Poeuk offers vehicle customization of lighting, mobile electronics, audio systems and tinting. He works on cars, trucks, power sports vehicles and boats.

Automan Sam Brings Car Customization to North Adams

By Sabrina DammsiBerkshires Staff
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Sam Poeuk opened Automan Sam on State Street in 2020. 
NORTH ADAMS, Mass. — We have all had those slow-to-start days when we wake up in the morning groggy and unprepared for the day ahead. 
 
We brew our coffee or tea and wander outside and remember it's winter and the windshield is frosted over, so we begrudgingly grab our scraper and brave the cold.
 
There is another option — use a remote starter and sit inside enjoying a warm beverage as the windshield thaws
 
You can have one installed at Automan Sam, which can also customize your vehicle to best fit your needs. 
 
The auto salon at 303 State St. sells and installs mobile electronics including remote car starters, alarm systems, radios, high-intensity discharge bulbs, LEDs, color lighting, cameras, Bluetooth, audio systems, tinting, and other automotive upgrades. 
 
"We deal with just electronics here. So we dabble in stock electronics that are broken or need repair anything along those lines," shop owner Sam Poeuk said. 
 
"We really specialize in the aftermarket field, so radios, DVD players, headrest monitors, flip-down monitors, subwoofers, speaker upgrades. We do lighting. We do ambient lighting under the car, in the car. We do LED upgrades, headlights, taillights, brake lights, plate lights. We can upgrade the LED to give you a cleaner look and brighter look and use less energy on a vehicle to run LEDs."
 
Over the years, Poeuk has worked to build a reputation that gives customers assurance that their vehicles — cars, trucks, marine or power sports —- are in good hands. 
 
He started at Pro Audio in Pittsfield in 2005 and when that closed, moved on to Anthony's Auto Electronics. Poeuk began to work independently doing side gigs and started his own business in his hometown in 2020. He said he's passionate about the work that he does and the products he provides to the community. 
 
"I want to do what I love to do, and that is being in this field. You spend most of your life working and sleeping. That is pretty much what you do. So why not do something you enjoy doing?" he said. "I hear people complain that they hate this job, they hate that job, they can't do this, they can't do that. I didn't want to be that person.
 
"So I took my own initiative and started this business. And I knew the area needed it because there's nothing like this. I used to do this on the side here and there. So people know what I'm capable of doing." 
 
Poeuk wants to be able to share his passion with the community and hopes one day share his knowledge with his future progeny. 
 
"I come from a first-generation family. My parents came from Cambodia. I'm the first one born here in America," he said. "So, I was born and raised in North Adams, and I want to leave a footprint. My parents did so much to get over here and to give us a better life. And I'm just trying to make sure I give myself a better life."
 
To ensure that his customers are getting a quality product at a fair price he tests the products he sells on his family's vehicles. And he said he gets to know his customer and learns what they want so that he can provide them with the best product that fit their price range. 
 
In addition to that, he offers lifetime warranties on his automatic car starters to encourage sales and relieve buyers of any stress. 
 
Although the pandemic affected a lot of businesses negatively, it was the opposite for Poeuk because he said he was able to take the time to figure out the business model that he wanted to pursue.
 
"We slowly started taking in business, and started tweaking stuff around the shop to make it work and flow better each day," he said. 
 
Automan Sam's hours are 8 to 4 weekdays. Make an appointment via the website, Facebook  or at 413-346-4040 or info@automansam.com.

Tags: automotive,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Weekend Outlook: Mount Greylock, Shakespeare Day

By Breanna SteeleiBerkshires Staff

Check out the events happening this weekend including birding, theater, and more to welcome the warmer weather.

Here is a list of Memorial Day events happening around the county.

Editor's Picks

Mount Greylock Summit Opening Day
Mount Greylock, Adams

Welcome the warm weather on the state's highest peak. Bascom Lodge opens Saturday at 10 a.m. A live raptor demonstration is at noon on Saturday; beekeeping presentation from 11 to 2 and presentation on the Greylock Glen at 5:30 on Sunday.

The War Memorial will also be open. Tours and a presentation on the "Tower of Remembrance" will be held on Sunday and Monday at 1 and 2 p.m. Meet at the bronze map. 

More information here.

Shakespeare & Company Community Day 
70 Kemble St., Lenox
Time: Saturday, 11 a.m. to 4 p.m.

The event features live demonstrations and performances, scavenger hunts, film screenings, food trucks, and dozens of other local nonprofits sharing the ways they serve the Berkshires — and beyond. 

More information here

Friday 

Wine and Warblers
Pleasant Valley Wildlife Sanctuary, Lenox
Time: 5 to 7 p.m.

Enjoy a glass of wine and look for migratory birds like warblers, orioles, and other spring arrivals.

Tickets: $35 for members, $42 for nonmembers.

More information here.

Ronnie's Harley-Davidson Bike Night
Ronnie's Cycles, Pittsfield
Time: 5 to 8 p.m.

Ronnie's Cycles celebrates its 70th year with vendors, drinks, food, music, and more. Bring your bike to show off against others.

More information here.

Friday Karaoke
Dalton American Legion
Time: 6 p.m.

More information here.

Common Craft Night
165 East Main St., North Adams
Time: 6 to 8 p.m.

Bring a craft you have been working on and join others to socialize.

More information here.

Saturday

Community Bike Ride
886 Crane Ave., Pittsfield
Time: 10  to noon

Take a bike ride with others in your community. Come earlier and decorate your bike and complete a bike safety check. This is open to ages 5 and up.

More information here.

Radical Reptile Series
Berkshire Athenaeum, Pittsfield
Time: 10:30 to 11:45 a.m.

Second of a three-part series on reptiles and amphibians introduced by The Reptile Nook. This Saturday will focus on the world of lizards, and next Saturday on snakes.

More information here.

Pine Cobble Annual Plant Sale
Pine Copple School, Williamstown
Time: 8 a.m. to 1 p.m.

The school's annual fundraiser features perennials, annuals and houseplants. Donations accepted.

More information here.

Mayfest
Downtown Bennington, Vt.
Time: 10 to 5
 
The 39th annual arts and crafts festival with more than 100 vendors. Free and family friendly with live performances, food trucks and local restaurant and downtown business specials. Held on Main and School streets. 
 
More information here

Sunday

Introduction to Bird Watching
Pleasant Valley Wildlife Sanctuary, Lenox
Time: 9 to 11 a.m.

Interested in learning about the birds and trying to catch a glimpse of all the different types? Join Mass Audubon and practice birding. Bring your own binoculars, some loaners available. 

More information and register here.

Farmer's Markets 

Great Barrington Farmers Market
18 Church St.
Saturday: 9 a.m. to 1 p.m.
 
The market is open every Saturday. Every week, locally grown food, flowers, and plants will be available, along with other local vendors. The market accepts and offers doubling SNAP, HIP, WIC, and Senior market coupons. More information is here

Lee Farmers Market
The Town Park
Saturday: 10 a.m. to 2 p.m.  

The market offers locally grown produce, prepared foods, locally created arts and crafts, and herbal products. YogaLee offers free community yoga from 9:30 to 10:30 on the first Saturday of each month.

The market accepts SNAP, HIP, Senior Coupons, and WIC Coupons and also offers Market Match. More information here

Lenox Farmers Market
St. Ann's Church
Fridays: 11 to 3. 

This market is open every Friday through Sept. 12 and features fresh produce, pastries, cheeses, and more.

More information here

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