NORTH ADAMS, Mass. — Liquor World and Market has opened up its deli section along with adding Krispy Krunchy Chicken to the store.

 

Chirag Patel has been the owner for a little over a year and was excited to bring in the deli and Krispy Krunchy chicken. When it first opened, he planned to focus on the alcohol portion before starting up the deli. He said he got many comments from customers asking when it would open.

 

"When we bought it, we wanted to go step by step. So we just, first year, focus just on our liquor side and the liquor section," he said. "Then we start working with the deli as the time goes. People asking about the deli, 'when you guys open, you guys doing something with the deli, and like that.'"

 

The deli had been in the plans since the prior entity, Steeple City Liquors Inc., better known as V&V, opened back in 2013. The deli counters and equipment was installed on righthand side of the store but never took off. 

 

V&V closed abruptly in February 2024 as the plaza changed hands a couple times. First Hartford Realty, the former owner of the former Kmart plaza, had owned the liquor store since its opening in 2014. Mahakaleshwar LLC, doing business as Liquor World and Market, was approved for the license transfer last year. 

 

Patel noted that the store has added a new walk-in beer freezer in a space formerly used for storage. He said store will continue to grow, one day hoping to add a Pizza Hut Pizza Express.

 

"Definitely we're going to grow more on our liquor side section. We're going to have more allocated bottles coming. We're going to have the more expensive wines and in the food section, we are thinking down the road for the Pizza Express," he said.

 

Patel says he hopes that customers like the deli. "We're hoping that everything goes well with them [customers], and we would love to help the community, too."

 

Krispy Krunchy Chicken is a national fried chicken chain that sells mainly in convenience stores and gas stations. The deli sells meats by the pound, lunch and breakfast sandwiches, burgers and quesadillas, some hot subs, sides, daily soups and fries. 

 

The store is open 8 a.m. to 9 p.m. (deli until 7:30) daily except on Sunday from 10 to 7 (deli until 6). More information here.