Create an Ad: Hometown Tire Works

FLORIDA, Mass. — Crayons and markers in hand, fourth-grade pupils in Kimberly Wall's class at Abbott Memorial School brought to life the customer-focused service and reliability of Hometown Tire Works as part of our Junior Marketers Create an Ad series.

 

The premium tire service shop, located at 525 Ashland St. in North Adams, sells, services, and repairs a wide range of tires, with a focus on providing reliable performance and helping keep families safe on the road.

 

"The mission of Hometown Tire Works is complete customer care, putting people into safe vehicles that have safe tires on them without having to break their bank," said Kyla Davis, one of the owners.

 

When you walk into the shop you become part of the Hometown Tire family, owners Kyla and Matt Davis said. 

 

"Tire work is all I've ever known my whole life. Been doing it for 26 years, and the complete satisfaction of customer care and making sure that they're more of a family than they are a number is really why we wanted to do this," Matt said. 

 

Hometown Tire has access to almost every name-brand tire and offers next-day delivery if it's not already on the shelf, he said. 

 

One of the company's biggest selling points comes from its focus on customer education and tire repair services, Kyla said. 

 

Matt works closely with customers to explain tire issues in detail and help them determine whether they need repairs or replacements, while Kyla and the front desk clerk, Tori Davis, handle pricing, customer service, and accounting. 

 

Together, the team strives to provide honest guidance and take care of customers in the best way possible, Kyla said. 

 

"Growing up in this area … and knowing how important it is for the people in this area to get to where they need to, we want to make sure that they have something safe that's underneath their vehicle," Matt said. 

 

"But at the same time trying to educate them the best that we can to make sure that they know what it is that's on their vehicle, and it's going to be safe to get them where they need to go." 

 

Transparency and personal connection are at the heart of the customer experience, which is why Kyla and Matt designed the shop to give customers a clear view into the garage where their vehicles are being serviced. 

 

The clear glass door helps eliminate the disconnected feeling that can be felt in traditional repair shops, Kyla said. 

 

Customers are also welcome to enter the work area to speak directly with Matt and ask questions about the repairs being performed on their vehicles, however they are required to stay away from the machines to ensure safety, she said. 

 

"I think the personal communication with the owner of the business, who's doing the work, helps them to understand what's going on a little more, and it eases their mind," Kyla said. 

 

"I think that builds that personal connection that makes them feel like they're part of the business and part of the Hometown Tire Works family, and I do believe that small town connection is huge for a small business like ours." 

 

Kyla and Matt praised the catchphrases the students came up with, especially "Have a flat? Go see Matt," which Kyla now proudly repeats when talking with others.

 

"I think the student drawings were amazing, they were in great detail. It showed very great detail of our actual building. Some of them actually had pictures of Matt changing a tire," she said. 

 

Each drawing consistently featured Matt helping customers with their tires, which shows how he cares about what people have on their vehicles to keep them safe, Kyla said. 

 

"This class is a very creative class. They love art class, they love anything to do with drawing, creating, sculpting," Wall said. 

 

"They take a lot of pride in the effort they put into their art drawings. So, they were thrilled to be able to take some time out of class to do this project, which was very meaningful for them."

 

The winners selected were Kamryn Spooner for first place, Nolan Bullett for second, and Myles Allen for third.

 

Kamryn colorfully drew the owner's family standing in front of a red brick wall under a Hometown Tire Works sign, with the phrase "Hometown Tire Works to the rescue." 

 

This represents the business because "Hometown Tire Works is about a family and my drawing has a family," she said. 

 

Hometown Tire Work is the family business, with Matt's father Larry Davis owning Mister Tire for 40 years until its closure in 2016. (For decades, the sight of cars lined outside Mr. Tire waiting for snow tires was heralded as the first sign of winter.)

 

Prior to the closure, and briefly afterward under new ownership, Matt worked at Mister Tire before moving into small motor repair. When that line of work didn't feel like the right fit, Matt and Kyla decided to open Hometown Tire Works in 2019. 

 

"My father actually helped us find a building that we were able to buy, and he pushed us to open the tire shop," Kyla said. 

 

"We had three children at the time, and we're looking for some stability, and I figured, you know, might as well do what you love." 

 

Nolan drew the Hometown Tire Works sign along with the drive-up service area and had the phrase, "Oh no, it's going to snow. Better go see Matt." 

 

"Because if it's snowing then the person can go get their tires replaced, and get new tires for the winter," he said. 

 

Myles created a detailed drawing of Matt changing a blue Lamborghini's tire in the workshop, with tools in the background and the phrase "If the tire's flat, go see Matt in Hometown Tire Works."