Thursday, October 08, 2015 09:34pm
North Adams, MA now: 46 °   
Send news, tips, press releases and questions to
The Berkshires online guide to events, news and Berkshire County community information.

Home About Archives RSS Feed
That didn't take long
By: Allen Jezouit, @BerkshireCountyBusiness On: 09:57AM / Monday February 28, 2011

Well, it sure didn't take Google long to respond - with actions, not words - to the New York Times story that came out last week about JC Penney's alleged "black hat" SEO techniques. According to today's Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney's techniques to game the system. (See Google Revamps to Fight Cheaters, Wall Street Journal, Monday, Feb. 28, 2011).

It will be interesting to see just how effective Google's changes are, and how much they impact the page ranks of sites that heretofore had relied upon "white hat" SEO techniques. If you rely on your site for new leads, new business, etc. (and who doesn't these days), you need to pay careful attention to your site's rankings over the next few weeks to see if there are any changes resulting from Google's algorithm mods. Our guess is that the more extensive your link building efforts, the more likely this will effect you.

Write a comment - 0 Comments            
Holy cow!
By: Allen Jezouit, @BerkshireCountyBusiness On: 12:17PM / Tuesday February 22, 2011

Talk about some scary stuff! Evidently you don't need a genius IQ and a ton of expensive hardware to be a cyber security threat anymore. That means all of us need to be on our guard. Unsecured wi-fi networks - like in coffee shops - are pretty scary places. Your personal information is evidently not safe there in the least.

A recent New York Times story, "New Hacking Tools Pose Bigger threats to Wi-Fi Users" (Kate Murphy, Feb 16, 2011) provides some startling info.

"You may think the only people capable of snooping on your Internet activity are government intelligence agents or possibly a talented teenage hacker holed up in his parents’ basement. But some simple software lets just about anyone sitting next to you at your local coffee shop watch you browse the Web and even assume your identity online."

Read the entire story here.

Write a comment - 0 Comments       Tags: security, web security      
JC Penney and "black hat" SEO
By: Allen Jezouit, @BerkshireCountyBusiness On: 03:12PM / Saturday February 19, 2011

Really interesting story this past week about JC Penney's SEO results appeared in the New York Times. I would highly recommend giving it a read if you are at all interested in SEO and getting your website found online.

Write a comment - 0 Comments       Tags: seo, search engine optimization      
Easier and easier
By: Allen Jezouit, @BerkshireCountyBusiness On: 03:24PM / Thursday February 17, 2011

Technology marches on. I am regulary blown away by how simple things can be when super smart software engineers figure out ways to take advantage of big picture opportunities.

We have built several ecommerce stores for clients on the BigCommerce platform. We just love it. BigCommerce has recently created functionality that allows a store owner to have a "Shop" tab on their Facebook page. We setup a few of these in the past week. One is for local maple syrup producers and alpaca farmers Sweet Brook Farm. You can check out the shop tab on their Facebook page here:!/SweetBrookFarm?sk=app_342349437729

The other one is for a former local non-profit now located in Boston, the National Patient Safety Foundation.  You can check out the shop on their Facebook page here:

Creating the Shop pages in Facebook was a simple 3 step process.

1) Install the BigCommerce app on the Facebook page.

2) Tell the BigCommerce app the URL of the store's home page.

3) Click save.

That's it. BOOM! You're live with a fully featured shopping page embedding into your Facebook page. Unbelievable how slick and simple this is to work with.

Love that technology stuff ...

Write a comment - 0 Comments       Tags: BigCommerce, facebook, social media      
Chamber Seminar on eCommerce
By: Allen Jezouit, @BerkshireCountyBusiness On: 11:49AM / Tuesday February 08, 2011

Chamber Business Seminar: eCommerce and Your Business by Berkshire Direct

Date: Tuesday, February 22, 2011
Time: 8am-930am
Place: The Orchards, Adams Road, Williamstown
Speakers: Kevin Ellingwood, Jeff Stripp, and Allen Jezouit
Cost: FREE for Chamber Members

The team from Berkshire Direct will conduct another Chamber Business Seminar on Tuesday, February 22nd at the beautiful Orchards Hotel to talk about making the web work for your business. This presentation will focus on conducting sales transactions online, walking through the strategies and tactics required to be successful. Reservations are requested. Please call (413) 458-9077 or email

Berkshire Direct's newest partner, Kevin Ellingwood, ran Victoria Secret's website business for 5 years and followed that up with a stretch running the website and marketing for a successful online medical durable goods marketer. When combined with the Berkshire Direct team's other experiences in the online world, this seminar will bring you valuable perspectives on the strategies and tactics required for successful eCommerce in 2011 and beyond. The seminar will be relevant for folks considering the move to online sales as well as folks already selling online who are looking to grow their business.

Please contact Judy Giamborino at the Williamstown Chamber at (413) 458-9077 or via email at to confirm your seat.

Write a comment - 0 Comments       Tags: ecommerce      
Page 1 of 1 1  
News Headlines
SABIC to Leave Pittsfield; 300 Area Jobs to Be Lost
Cheshire Fire Department Treasurer Accused of Larceny
Pittsfield Housing Authority: Worcester's Program Not A Fit Here
Lanesborough FinCom Continues Discussion On School Funding
North Adams Fire Department Opens Doors To Public
Clarksburg Voters to Decide School Feasibility Funding
Pittsfield Approves Renaming Pitt Park For Reverand Durant
Heating Leak Causes Thursday Closure at Williamstown Elementary
North Adams Happenings: Oct. 7-13
Girl's Walk to Cure Diabetes Team Holding Painting Party Fundraiser

Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Williamstown Custom Business Solutions Budget Survey Bigcommerce Chamber Of Commerce Cash Flow Analysis Web Security Seo Small Business Marketing Deficit Advertising Financials Security Economy Facebook Berkshire County Berkshire Direct Measure Search Engine Optimization Cnbc Ecommerce Public Safety Election Entrepreneur Marketing Nobel Prize Seminar Education Unemployment Civil Liberties Books Social Media Sales Massachusetts
Popular Entries:
JC Penney and "black hat" SEO
Easier and easier
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Chamber Seminar: Email Marketing
Holy cow!
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
What will the Berkshires look like in 20 or 25 years?
Is anyone else feeling this way?
That didn't take long
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses

Girls X Country: at Wahconah
The Lenox girls dominated their race with the top four...
Boys X Country: at Wahconah
Drury junior Connor Meehan ran a time of 16 minutes, 25...
Girls Volleyball: Lee at...
The Lee volleyball team won its 12th straight match...
B Soccer: Mount Everett at...
On Tuesday, the Crusaders played Mount Everett to a 1-1...
B Soccer: Mount Greylock at...
Naka O'Connor scored twice, and Sam Dils had a goal and an...
B Soccer: Putnam at McCann...
The McCann Tech boys soccer team earned a 1-1 tie Monday...
2015 Berktoberfest
The eighth annual Berktoberfest was held in Pittsfield.
Fall Foliage Parade 2015
The 60th annual Fall Foliage Parade stepped off Sunday...
Fall Foliage Road Race 2015
The annual Fall Foliage 5K takes off from Monument Square...
Football: Pathfinder at...
FINAL: McCann Tech wins 20-0 over Pathfinder Saturday...
Football: Hoosac Valley at...
The Hoosac Valley football team looked to their third...
Football: Wahconah at...
Wahconah beat Monument Mountain 57-12 Friday night.
Football: Taconic at Lee
Taconic to third straight win, 50-13 over Lee to improve to...
Fall Foliage Dog Parade 2015
The 6th annual Fall Foliage Dog Parade brought out a host...
Fall Foliage Children's...
The annual Children's Parade on Friday night celebrated...
G Soccer: Pittsfield at...
Julia Eline Wright scored in the 68th minute to give the...
Girls X Country: at Wahconah
The Lenox girls dominated their race with the top four...
Boys X Country: at Wahconah
Drury junior Connor Meehan ran a time of 16 minutes, 25...
Girls Volleyball: Lee at...
The Lee volleyball team won its 12th straight match...
B Soccer: Mount Everett at...
On Tuesday, the Crusaders played Mount Everett to a 1-1...
B Soccer: Mount Greylock at...
Naka O'Connor scored twice, and Sam Dils had a goal and an...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings |
Advertise | Recommend This Page | Help Contact Us is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2012 Boxcar Media LLC - All rights reserved

Privacy Policy| User Agreement