Tuesday, July 22, 2014 04:46pm
North Adams, MA now: 86 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Follow iBWatercooler on Twitter
South Adams Exposes Retail Clients
By: By Tammy Daniels On: 06:26PM / Tuesday April 20, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

The employees of South Adams Savings Bank will put your shirt on their backs if you're a customer.

ADAMS, Mass. — If everyone at the South Adams Savings Bank is wearing a promotional T-shirt, it must be the first Monday of the month, when the bank quite visibly takes care of business.

The bank's found a way to help its commercial clients by offering free advertising. The concept's simple: Provide a space for business clients to showcase business cards, brochures and fliers. Then pick one to be featured for a whole month on the South Adams Web site.

The dividend: You can't buy that kind of advertising.

"Oasis Liquors was the first one we featured," said bank President Charles O'Brien. "They were being complimented just about on a daily basis."

Businesses were a bit shy about jumping on board, said O'Brien and Amy Giroux, senior vice president of retail banking, but soon saw the benefits. The promotion's only been going a couple months but the number of businesses participating has doubled with 35 featured during April. "Good buzz goes around," said Giroux.

The idea was hatched by a member of the Taking Care of Business committee, a group of bank employees who discuss ways to aid customers. In addition to space in the bank for advertising, the workers don promotional garb as well.

The promotion not only helps get out the word about businesses doing business with the bank, it also helps other bank patrons connect with its retail customers. The bank also has branches in Williamstown, Cheshire and Lee.

"We're really happy to provide this benefit to our customers," said Giroux. "It's such a spot-on idea and it doesn't cost anything."

This month's featured business on the Web site — and on the bank's Facebook page — is Bedini & St. Pierre Building and Maintenance Contractors. Look for a new business May 3.

If you're interested in becoming a featured business, contact tcb@sasavings.com.



Tags: South Adams Savings, Adams      
News Headlines
Rivera Has Hopes for Broadway After WTF 'Visit'
Berkshire Museum To Host Smithsonian Spark!Lab
Space Is Top Concern In Picking Pittsfield School Building Project
Adams Selectmen Put Residency Requirement in Administrator Ad
Major Demolition Nearly Complete for North Adams School Project
Nolan Strong, But Post 68 Loses in Legion Final
North Adams Second-Graders Drilled in Emergency Skills
Greylock Donates $5,000 to Northern Berkshire YMCA Sports Camp Program
Kimball Farms Earns Fourth Perfect Survey
WES Appoints Six New Faculty Members

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (4)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (2)
manufacturing (9)
media (6)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (12)
radio (2)
real estate (7)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
March 2014 (2)
January 2014 (1)
December 2013 (2)
November 2013 (3)
September 2013 (1)
August 2013 (1)
July 2013 (3)
Tags:
Berkshire Enterprises Crane & Co. Auction State Breakfast Sabic Berkshire Chamber Adams Excelsior Great Barrington Unemployment Walmart Currency Berkshire Chamber Of Commerce Unemployment Jobs Expansion Gas Prices Williamstown Talkberkshires Baldwin Flood Statistics Merger Store Opening Social Media Wmeco Small Business Statistics Berkshire Living Bj's North Adams Berkshire Creative Pittsfield Qualprint
Popular Entries:
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Adams Co-Op, South Adams Bank Merger Approved
Covanta's Pittsfield Facility Gets High Marks from OSHA
New Dog Training Center Open in North Adams
White Hart Inn For Sale for $5M
Excelsior Brings Greeting Card Co. To North Adams
Simmons Expanding Into Customized Lines
Real Estate Panel to Tour S. County, Pittsfield Sites
New Simmons Store Creates Allendale Alliance
Recent Entries:
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move
North Adams Big Y Celebrates Renovations
House Repeals 'Tech Tax'
Sleepy's Closes in North Adams


View All
Pittsfield Polish Picnic
Crowds lined up for golabki and kapusta at the annual...
Second Grader Emergency Drill
The North Adams 21st Century Community Learning Center...
Gather-in Festival 2014
The 42nd annual Gather-In festival was held at Pitt Park in...
BFAIR Mini-Golf Fundraiser
Berkshire Family and Individual Resources held its annual...
Lanesborough Seeds of Harmony...
Bradly Farm in...
Hinsdale Block Party
The Hinsdale Fire Department hosted its annual block party...
Arrowhead Country Craft Fair
Arrowhead, Herman Melville's home in Pittsfield, is hosting...
Pittsfield 3rd Thursday July...
Shakespeare was the theme for this month's 3rd Thursday...
State Little League:...
Pittsfield South defeats Holden, 3-2, in the state...
Live On The Lake Concert
Greylock Band played at Burbank Park on Onota Lake in...
Summer Softball: Force vs....
Berkshire Force beat the Adams Thunder 27-7 at Russell...
Little League: Pittsfield N...
Saturday semi-final between Pittsfield North and Pittsfield...
The Pittsfield Suns
The Pittsfield Suns defeated the Seascoast Mavericks...
Babe Ruth Tourney: Pittsfield...
Pittsield scored nine runs in the first inning and beat...
BYP Networking at Ramblewild
The Berkshire Young Professionals were up in the air on...
Pittsfield South vs North...
Andrew Watkins hit a three-run home run and a double and...
Pittsfield Polish Picnic
Crowds lined up for golabki and kapusta at the annual...
Second Grader Emergency Drill
The North Adams 21st Century Community Learning Center...
Gather-in Festival 2014
The 42nd annual Gather-In festival was held at Pitt Park in...
BFAIR Mini-Golf Fundraiser
Berkshire Family and Individual Resources held its annual...
Lanesborough Seeds of Harmony...
Bradly Farm in...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved