Home About Archives RSS Feed

South Adams Exposes Retail Clients

By Tammy Daniels

The employees of South Adams Savings Bank will put your shirt on their backs if you're a customer.

ADAMS, Mass. — If everyone at the South Adams Savings Bank is wearing a promotional T-shirt, it must be the first Monday of the month, when the bank quite visibly takes care of business.

The bank's found a way to help its commercial clients by offering free advertising. The concept's simple: Provide a space for business clients to showcase business cards, brochures and fliers. Then pick one to be featured for a whole month on the South Adams Web site.

The dividend: You can't buy that kind of advertising.

"Oasis Liquors was the first one we featured," said bank President Charles O'Brien. "They were being complimented just about on a daily basis."

Businesses were a bit shy about jumping on board, said O'Brien and Amy Giroux, senior vice president of retail banking, but soon saw the benefits. The promotion's only been going a couple months but the number of businesses participating has doubled with 35 featured during April. "Good buzz goes around," said Giroux.

The idea was hatched by a member of the Taking Care of Business committee, a group of bank employees who discuss ways to aid customers. In addition to space in the bank for advertising, the workers don promotional garb as well.

The promotion not only helps get out the word about businesses doing business with the bank, it also helps other bank patrons connect with its retail customers. The bank also has branches in Williamstown, Cheshire and Lee.

"We're really happy to provide this benefit to our customers," said Giroux. "It's such a spot-on idea and it doesn't cost anything."

This month's featured business on the Web site — and on the bank's Facebook page — is Bedini & St. Pierre Building and Maintenance Contractors. Look for a new business May 3.

If you're interested in becoming a featured business, contact tcb@sasavings.com.

Tags: South Adams Savings, Adams      
News Headlines
Williamstown-Lanesborough Superintendent Looks at Collaboration Among Schools
Pittsfield OKs Cumberland Farms Expansion on First Street
'The Hunger Games: Mockingjay - Part 2': Clueless in Panem
Pittsfield Mayor-Elect Tyer Crafting Transition Plans
Moulton Clan Grows Thanksgiving Football Tradition
Reid Middle School Class Throws Thanksgiving Feast
North Adams Officially Begins The Holidays
North Adams Firefighters Deliver Turkeys to
Tree Lightings & Holiday Events 2015
Mount Greylock PTO, NBCC Hosting Forum on Youth Substance Abuse


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.

advertising (10)
agriculture (1)
arts (7)
automotive (5)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (3)
manufacturing (9)
media (8)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (13)
radio (2)
real estate (8)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
July 2015 (1)
Adams Berkshire Creative Flood Sabic Unemployment Great Barrington Jobs Statistics Unemployment Breakfast Williamstown Auction State Berkshire Living Store Opening Berkshire Chamber Of Commerce Merger Pittsfield Social Media Baldwin Walmart Berkshire Enterprises Wmeco Sales Tax Excelsior Talkberkshires Currency Statistics Expansion Crane & Co. Bj's Qualprint Gas Prices North Adams Small Business
Popular Entries:
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Excelsior Brings Greeting Card Co. To North Adams
White Hart Inn For Sale for $5M
Williamstown Chamber Seeks Input on Future Role
New Dog Training Center Open in North Adams
Covanta's Pittsfield Facility Gets High Marks from OSHA
Storey Publishing to Host Next Creative Challenge
Aladco Installs New 'Green' Washing Machine
Adams Co-Op, South Adams Bank Merger Approved
Recent Entries:
Biz Briefs: Mr. Tire, Tax Holiday, Business Directory
Berkshire Eagle Parent Mulling Newspaper Sales
Digitial First Puts Vermont News Buildings on the Market
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move