Creating a Buzz: Good Neighbors
 |
Here in the Berkshires, we have a wonderful neighbor in Pioneer Valley called Hidden Tech. This is a virtual community of more than 1,000 people, mostly located along the I-91 corridor. But there's a strong Berkshire presence as well. Besides face-to-face events during the school year, the organization supports an e-mail list with helpful answers to questions on everything from the most arcane technology problem to finding a good travel agent. And joining is free.
Hidden Tech, started in 2002, was the brainchild of Amy Zuckerman, a writer and public relations specialist who recognized the wisdom of the crowd. Her vision was a place, both online and physical, where home-based workers could share knowledge and occasionally bend an elbow.
I've used the list for advice and counsel. Most recently, my Joyful Diabetic husband Will Ryan decided to do a promotional video. He's a speaker, after all. I put up a query about how to create a buzz with viral marketing. I got a host of helpful responses. Some people make videos and were pitching their services. Others suggested a book or an online resource. And many offered to chat about the topic — no charge. The response was so overwhelming that it will take me weeks to sift through the comments and make all the calls. But it will be worth it. In the end, I'll get a lot of good advice.
You can find out more about Hidden Tech and join the list by visiting their Web site. You'll need to become a member, but there's no charge. Click "join" on the home page and sign up for "discussions" to receive the e-mails.
Just a little warning, your new neighbors are very talkative. You'll get lots of e-mail. Much of it isn't of interest, so delete freely. But some discussions are fascinating, even if they aren't of immediate concern. They'll help you get to know your new neighbors better.
I'd love to hear your take on technology in the Berkshires. Please contact me at susanna@shawenon.com. You can also check out my monthly e-zine here and sign up for future issues.
Susanna Opper heads Shawenon Communications, which specializes in electronic communications for small businesses, solopreneurs, professionals and not-for-profits.
