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Transformative Development Initiative Fellow Julie Copoulos outlines the three-year program's progress in bringing life to North Street and its goals for 2024.

Pittsfield TDI Partnership Aids Downtown Businesses, Activates Spaces

By Brittany PolitoiBerkshires Staff
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PITTSFIELD, Mass. — A total of $469,000 aided downtown businesses through MassDevelopment's Transformative Development Initiative last year. 

On Tuesday, TDI Fellow Julie Copoulos outlined the three-year program's progress in bringing life to North Street and its goals for 2024.

"Recently someone said to me, 'Well, you know, mayor, we need to start getting some storefronts open,' and thanks to Julie's work, we have six or seven new downtown businesses," Mayor Peter Marchetti said.

Since 2022, Copoulos has collaborated with over 20 stakeholders in the TDI district to foster equitable investment. Efforts are focused on housing, pedestrian infrastructure, public spaces, and small businesses.

"Tonight I want to highlight a few early wins for the council," she said.

Downtown Pittsfield became a TDI district a couple of years ago after the initiative was successfully applied to Tyler Street. TDI concentrates economic development activities, resources, and investments within designated neighborhood areas for a term of two to four years. The districts are mixed-use with a commercial component, compact, and defined by a walkable, dense physical environment.

In 2023, $469,000 in investments supported small businesses directly and indirectly through equity and local grants and an additional $125,000 will launch on Friday to support support existing businesses by providing direct grants and consulting and improving community connections.

The equity grants are administered by the state and the local grants are administered by partners in the area. Eight businesses secured funding including Marie's North Street Eatery, Brazzuca's Brazilian Market, and BB's Hot Spot at The Lantern.

A $65,000 TDI Creative Catalyst grant funded a series of "Let it Shine" murals, "The Lab" technology at the Boys and Girls Club of the Berkshires, and Pittsfield Community Design Center.



Looking ahead, there is a focus on activating spaces such as Dunham Mall and Burbank Place with plans for lighting, seating, art and programming guided by community input. Designs will be unveiled in just weeks. A hearing was held for the activation of the two alleyways last month.

The project has secured $52,000 of its $70,000 goal through a $35,000 Commonwealth Places grant, $15,000 from Pittsfield Beautiful, and $2,000 from NBT Bank's partnership with the Let It Shine! public art program. A fundraiser was launched for the $18,000 gap, as the $35,000 state grant needs to be matched by the community.

Last year, the city unveiled eight new murals through the public art partnership with local artists, Downtown Pittsfield Inc., and the TDI.

Behind the scenes, artist housing is being explored with theater nonprofits, identifying underutilized spaces for downtown mixed-use housing development.

"I want to emphasize that this progress and process is driven by local partners and leaders," Copoulos said. "I'm pleased to work with the hardworking and innovative people of Pittsfield every day."

She reported that since coming to the district, 18 to 20 businesses have opened in the downtown.

"I appreciate the work that you do," Ward 5 Councilor Patrick Kavey said, explaining that there was a time before the pandemic when the corridor was bustling and he feels it is returning to that way.  


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Crane Park's Mini-Pitch is Open for Fun

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — City officials celebrated the opening of the new Crane Parks mini-pitch on Tuesday.

Players from several local soccer programs, community leaders, and project partners gathered to kick the ceremonial first pitch into the goal on the new facility.

Back in May, the Parks Commission endorsed a project to place a mini-pitch over the aging, cracked concrete surface of Crane Park's former rink. A mini-pitch is a compact, modular field typically used for soccer, and it can also accommodate inline skates.  

"The mini-pitch system will create a space that encourages physical activity and welcomes play through teamwork. The space will serve as a location for the community to gather for outdoor fun and recreation for many years ahead. They'll be able to put their cell phones down for a few minutes and actually engage in some great outdoor entertainment," Mayor Peter Marchetti said.

The project was funded entirely by grants. In June, the City Council accepted the gift of the mini-pitch facility, valued at over $100,000, and $10,000 from the Mill Town Foundation to ready the site. 

The facility has a galvanized steel border with built-in goals and a rubber plastic surface that is clicked together. Cleats are not allowed on the surface, but sneakers and other sports shoes are.

The mini-pitch system came with a light tower and two LED lamps, but Crane Park does not have power, so it won't be illuminated. That could change in the future, officials said.

The pitch is open for the community every day, but Parks, Open Space, and Natural Resources Manager James McGrath reminded users to be mindful as they play as well as to respect the pitch and the neighborhood it resides in.

McGrath said the idea grew out of conversations with Andy Wrba, program director for the Mill Town Foundation.

"There's been a deep, deep soccer community in Pittsfield and throughout the Berkshires for a long time. I've seen it as a multi-generational way for communities to connect and pass down lessons and connect families and everyone. And a big part of that has been the West State Soccer League," Wrba said. 

He said the goal is to keep the space active and encourage outdoor recreation and youth engagement. 

McGrath said that with the partnership from Mill Town and the city's park commission they were able to bring the pitch to the finish line.

"It's a testament to our ability to bring new and unique facilities into our city that accommodate youth sports. And it really, at the end of the day, is about promotion of soccer. And we are just so pleased that our partners all came together and that we were able to get this mini-pitch completed," McGrath said.

Other contributors as well were the U.S. Soccer Foundation, who provided the mini-pitch system, surface materials, and installation assistance at no cost to the city, as well as Massachusetts Youth Soccer who partnered with Pittsfield to bring the system to the city.

"All these contributions made this project possible, and highlights how our community continues through public and private partnerships to provide new facilities and amenities for all to enjoy," Marchetti said.

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