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Pittsfield Wins Arts Video Challenge

Staff Reports

Congratulations to the city of Pittsfield for winning the Massachusetts Cultural Council Mayor's Art Challenge. The three-minute video of "The Art of Revitalizing a City" will be showcased at the State House this coming February at the Commonwealth Awards, the state's highest honors in arts and culture.

The awards are presented every two years and, in 2009, the city was recognized as the state's most Creative Community for its efforts in using arts and culture to advance its goals as a vital community.

Pittsfield was one of 16 videos entered in the contest and features Mayor James M. Ruberto talking about the city's revitalization from a booth in Dottie's Coffee Lounge. The video's racked up more than 2,700 views to date and garnered 219 "likes" on YouTube. That seems a small amount, but voters had to have a YouTube account to vote. It still outpaced the larger cities of Lowell and Melrose (both with 186) and Haverhill (132). See all 16 videos here.

These four top vote-getters were reviewed by a panel at MCC and Pittsfield declared the winner.

Berkshire County's other city, North Adams, also vied in the challenge but couldn't come up with enough votes for the final. Featuring North Adams Mayor Richard Alcombright, the Steeple City's video picked up 72 likes and more than a 1,000 views. See that one below.

The Pittsfield video will be also be shown next year to the U.S. Conference of Mayors as part of the Americans for the Arts annual presentation. The video was created by Jennibeth Gomez, and AmeriCorps-VISTA intern in the city's Office of Cultural Development.

 

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