Lickety Split Debuts New MCLA Ice Cream Flavor
 Lickety Split co-owner Kathy Ralys scoops up a cup of the new Blueberry 'Blazer ice cream by Herrell's. |
The brand-new Herrell's Ice Cream flavor honors Massachusetts College of Liberal Arts, which has shockingly gone without its own dairy treat even as ice cream aficiondos have been scooping up Williams College's black rasberry delight for more than a decade.
Lickety Split will officially unveil the new flavor at the MCLA-sponsored North Adams SteepleCats game on Thursday, June 18, at Joe Wolfe Field.
"Just as we have a flavor for Williams College, we thought it was a great idea to have a flavor for MCLA. It was a natural," said Tom Ralys, co-owner of Lickety Split. "We expect Blueberry 'Blazer will be a huge hit, just as Purple Cow was for Williams."
Blueberry 'Blazer is a lemon cheesecake ice cream with blueberries streaked through it. It acknowledges MCLA's blue and gold school colors and the college's mascot, the Trailblazer.
It was developed specifically for MCLA by Steve Herrell, owner of Herrell's Ice Cream, based in Northampton.
It is available to all wholesalers, including Lickety Split at Massachusetts Museum of Contemporary Art and on Spring Street in Williamstown; Albert's Cookies in West Stockbridge and Richardson's Candies in South Deerfield.
In addition, Blueberry 'Blazer will available at the 'Cats home games this summer.
According to Ralys, Herrell is an expert ice cream flavorist.
"Steve's approach to flavoring and the techniques he has developed over the years are unique in the ice cream industry," he said. "His methodology and experience allow him to develop both traditional and new ice cream flavors that are beyond compare."
Herrell's Ice Cream has been nationally acclaimed as pioneers in super-premium ice cream. Newsweek Magazine said Herrell's is "known for its uncompromising quality" and is "a mecca for ice cream lovers." Herrell's also has won the Best of Boston award from Boston Magazine numerous times, and been featured nationwide on PBS Television, on ABC's "Good Morning America," and on the Food Network.
Steve Herrell founded Steve’s Ice Cream (reportedly the inspiration for Ben & Jerry's) in Somerville in 1973, pioneering the renaissance of homemade "super-premium" or gourmet ice cream when he mechanically altered a small, commercial batch freezer to produce an extraordinarily rich, creamy, low-air ice cream.
Blueberry 'Blazer is already available at Lickety Split at Mass MoCA (iBerkshires says it's "umm, umm good") along with Purple Cow.
