NoCo Pastaria is a new Italian restaurant located next to the Stop & Shop on State Road in North Adams.
NORTH ADAMS, Mass. — It's the size of a small suitcase, and it's tucked away in a basement.
But that doesn't mean the $8,000 imported Italian pasta machine is anything less than critical to the newest restaurant to hit the North Adams dining scene.
"It's the heart and soul of NoCo," said Robert Beuth, who along with Jane Patton has opened NoCo Pastaria (think "pizzeria," only "pastaria") at 896 State Road. The restaurant, located next to the Stop & Shop plaza, housed the La Veranda restaurant for many years then Isabella's and Espana restaurants more recently.
Beuth and Patton are no strangers to the North County restaurant scene: The two also own Hops & Vines on Water Street in Williamstown. But NoCo (short for "North County," concocted by accident by Beuth) is anything but a copy of Hops & Vines — from the authentic Italian food it serves to the more family — and budget-friendly atmosphere it strives to achieve.
"Because Italian food is such a void, and we know it could work, we felt like if we could bring our own stamp and in some ways model what La Veranda did ... good food, good value, then we thought that was something we could do," Patton said.
The menu includes traditional Italian appetizers like bruschetta and steamed mussels and entrees ranging from creating your own pasta dish by picking the pasta, sauce and protein to chicken parmesan and lasagna to more sophisticated dishes like bucatini carbonara. Desserts are made on premises by Beuth's wife, Megan, who also helps with the operation of both restaurants. The pasta, of course, is made in the Italian machine fresh every day then cooked to order.
In addition, Beth and Patton said they are committed to using local ingredients when possible, something they already are doing with Hops & Vines.
"Here we do a lot with local farmers," Beuth said during a break from the kitchen at the Williamstown restaurant last week. "Now we are using them in both restaurants."
NoCo Pastaria opened for dinner from 4 to 10 p.m. the third weekend of May and is adding weekend lunches on Memorial Day weekend. The timing was deliberate in that they wanted time to "work out the kinks" before the summer tourist season heats up.
"We're really committed to the quality of the food and the quality of the service," Patton said.
Patton, who handles the marketing end of the restaurant while Beuth heads up the kitchen, said they have received a lot of good feedback so far. And this Tuesday, May 26, from 5 to 7:30 p.m., the restaurant will host the monthly networking event for the North Adams Chamber of Commerce — a chance to show off the business to the chamber community.
"The response has just been overwhelmingly positive," Patton said. "The fact that it's been so busy on non-traditional busy nights, it bears out the theory that this is a niche aching to be filled."
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MCLA Graduates Told to Make the World Worthy of Them
By Tammy Daniels iBerkshires Staff
Keynote speaker Michael Bobbitt was awarded an honorary doctor of fine arts. He told the graduates to make the world worthy of them. See more photos here.
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The graduates of Massachusetts College of Liberal Arts' 127th commencement were sent off with the charge of "don't stop now" to make the world a better place.
You are Trailblazers, keynote speaker Michael Bobbitt reminded them, and a "trailblazer is not simply someone who walks a path. A trailblazer makes one, but blazing a trail does not happen alone. Every trailblazer is carrying tools made by somebody else. Every trailblazer is guided by stars they did not create. Every trailblazer stands on grounds shaped by ancestors, teachers, workers, neighbors, friends, and strangers."
Trailblazing takes communal courage, he said, and they needed to love people, build with people, argue with people, and find the people who make them braver and kinder at the same time.
"The future will not be saved by isolated geniuses, it will be saved by networks of people willing to practice courage together. The future belongs not to the loudest, not to the richest, not to the most certain, but to the most adaptive, the most creative, the most courageous, the most willing to learn."
Bobbitt was recently named CEO of Opera American after nearly five years leading the Massachusetts Cultural Council. He stressed the importance of art to the graduates, and noted that opera is not the only art form facing challenges in this world.
"Every field is asking, who are we for now? What do we, what value do we create?" he said. "What do we stop pretending is fine. This is not just an arts question, that is a healthcare question, a climate question, a technology question, a community question, a higher education question, a democracy question, a life question. ...
Brooke Harrington scored four goals, and Abigail Rodhouse had a hat trick as Wahconah won its second straight Western Mass title and the rubber match against the Mounties in the third one-goal game between the teams this spring. click for more
The graduates of Massachusetts College of Liberal Arts' 127th commencement were sent off with the charge of "don't stop now" to make the world a better place.
click for more
NoCo Pastaria is a new Italian restaurant located next to the Stop & Shop on State Road in North Adams.
