NoCo Pastaria is a new Italian restaurant located next to the Stop & Shop on State Road in North Adams.
NORTH ADAMS, Mass. — It's the size of a small suitcase, and it's tucked away in a basement.
But that doesn't mean the $8,000 imported Italian pasta machine is anything less than critical to the newest restaurant to hit the North Adams dining scene.
"It's the heart and soul of NoCo," said Robert Beuth, who along with Jane Patton has opened NoCo Pastaria (think "pizzeria," only "pastaria") at 896 State Road. The restaurant, located next to the Stop & Shop plaza, housed the La Veranda restaurant for many years then Isabella's and Espana restaurants more recently.
Beuth and Patton are no strangers to the North County restaurant scene: The two also own Hops & Vines on Water Street in Williamstown. But NoCo (short for "North County," concocted by accident by Beuth) is anything but a copy of Hops & Vines — from the authentic Italian food it serves to the more family — and budget-friendly atmosphere it strives to achieve.
"Because Italian food is such a void, and we know it could work, we felt like if we could bring our own stamp and in some ways model what La Veranda did ... good food, good value, then we thought that was something we could do," Patton said.
The menu includes traditional Italian appetizers like bruschetta and steamed mussels and entrees ranging from creating your own pasta dish by picking the pasta, sauce and protein to chicken parmesan and lasagna to more sophisticated dishes like bucatini carbonara. Desserts are made on premises by Beuth's wife, Megan, who also helps with the operation of both restaurants. The pasta, of course, is made in the Italian machine fresh every day then cooked to order.
In addition, Beth and Patton said they are committed to using local ingredients when possible, something they already are doing with Hops & Vines.
"Here we do a lot with local farmers," Beuth said during a break from the kitchen at the Williamstown restaurant last week. "Now we are using them in both restaurants."
NoCo Pastaria opened for dinner from 4 to 10 p.m. the third weekend of May and is adding weekend lunches on Memorial Day weekend. The timing was deliberate in that they wanted time to "work out the kinks" before the summer tourist season heats up.
"We're really committed to the quality of the food and the quality of the service," Patton said.
Patton, who handles the marketing end of the restaurant while Beuth heads up the kitchen, said they have received a lot of good feedback so far. And this Tuesday, May 26, from 5 to 7:30 p.m., the restaurant will host the monthly networking event for the North Adams Chamber of Commerce — a chance to show off the business to the chamber community.
"The response has just been overwhelmingly positive," Patton said. "The fact that it's been so busy on non-traditional busy nights, it bears out the theory that this is a niche aching to be filled."
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Boutique General Store Opens on Holden Street in North Adams
By Breanna SteeleiBerkshires Staff
NORTH ADAMS, Mass. — A newly opened boutique general store on Holden Street offers local and regional products along with a curated selection of gifts, wines and artwork.
"It's just a lot of my favorite makers and small brands that I've, in my mind, collected over the years because I've wanted to do this for I don't even know since forever," owner Hannah Blazejewski said. "I'm trying to keep as much of the product at least local to New England as I can."
The name for the Diving Horse at 26 Holden St. was inspired by one of her favorite movies, "Wild Hearts Can't Be Broken," the story of a girl who joins a diving horse stunt show during the Depression.
Blazejewski found the current space earlier this year before moving back to the county in March. It was formerly North Adams Yoga, so when she moved in she repainted the place and also worked with Outlook Builders to build the shelving and her dream "mousehole" wall.
The store showcases local goods from throughout New England, and she described it as a general store and gift boutique built around a personal collection of favorite makers, small brands, and hard-to-find products.
Her shop also includes children's items, artwork, stickers, home decor, cheeses, non-perishable items, wines and a selection of Scandinavian candy.
She said she hopes to contribute to the local economy, connect with other businesses and artists, and respect the city's history and culture.
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NoCo Pastaria is a new Italian restaurant located next to the Stop & Shop on State Road in North Adams.
