Bonnie Lea Instructor Becomes Certified Trainer

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WILLIAMSTOWN, Mass. — Lisa DeMayo of Bonnie Lea Farm has become a United States Hunter Jumper Association (USHJA) certified trainer.

This title is obtained through equine professional recommendations, Safe Sport Training, continuing education and examination.  

This USHJA certification formalizes DeMayo's years of experience in instruction, riding and training. She obtained her Massachusetts’ Riding Instructor License at 16 years old. With more than 50 foals born at Bonnie Lea Farm, she has a vast experience with training young horses and also retrains older horses. Over the years, she has ridden in clinics and lessons with George Morris, Frank Madden, Rodney Jenkins, Greg Best, Julie Winkel, Leann Kelly, Tom Curtain and Dan Kelly.


A graduate of Boston College's School Of Education, DeMayo believes strongly in continuing education. She is a Massachusetts certified animal control officer and a graduate of the Streetwise MBA program through Interise, Boston University.

Her riding students range in age from 6 years old to over 80 and she is also the coach of the Williams Equestrian Team. Her students have different goals with some competing and some riding for pleasure. The common traits among her riders include a passion for horses, proper equitation and safety, and horsemanship. She reminds her riders that "every ride is a training ride and we must remember to care for the horses before ourselves. The trust and respect created between horse and rider is the backbone to developing as an equestrian, no matter the discipline."

DeMayo offers lessons, leasing training, boarding, clinics, shows and summer programs at Bonnie Lea Farm. For more information, visit the website.

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Theaters Respond to Changing Customer Tastes, Studio Requirements

By John TownesSpecial to iBerkshires
This is the last of three articles in a series on the evolution and current status of movie theaters in Berkshire County. Read Part I here; and Part 2 here.
 
Operating a movie theater of any size is a complex mix of art and business. It is not as simple as booking a film, opening the doors and selling tickets. It involves complex strategies.
 
Local theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.
 
Berkshire County is unusual in an era that is dominated by immense theater chains.
 
Following the closing of the Regal multiplex in the Berkshire Mall in Lanesborough in 2022 and the closing of the North Adams Movieplex, in 2023, there are now three remaining theaters.
 
Two of those — Images Cinema in Williamstown and the Triplex Cinema in Great Barrington — are operated by community-based non-profit organizations.
 
While the Beacon Cinema in Pittsfield is a for-profit multiplex owned by the Phoenix Theaters, chain, it is a relatively small company compared to major chains. Under its founder and President Cory Jacobson, Phoenix operates as a midsized independent business. It has 10 theaters in the Midwest, Tennessee and Massachusetts. By comparison, AMC Entertainment owns 855 theaters worldwide, and Cinemark operates 500 theaters.
 
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