1Berkshire Announces VP of Tourism and Marketing, Digital Specialist

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PITTSFIELD, Mass. — 1Berkshire has promoted Lindsey Schmid to the position of vice president of tourism and marketing.

Schmid, who previously served as 1Berkshire's director of marketing, has worked with the organization for more than eight years and is also the regional Tourism Council director.

"We are thrilled to continue our work with Lindsey, who was originally hired by the late Lauri Klefos to work for the Berkshire Visitors Bureau," said Jonathan Butler, president, and CEO of 1Berkshire. "She worked hand and hand with Lauri, promoting and enhancing our tourism product, and has transformed our organization in the areas of traditional and digital marketing and public relations. We look forward to further utilizing her considerable skills in marketing, as well as her expertise in promoting the Berkshires - both regionally and nationally - as a preferred place to visit, live, work and grow a business.”

Currently, she lives with her family in Lenox, serves on the board of Downtown Pittsfield Inc, and dedicates time to the Lenox Library Event committee. Prior to joining 1Berkshire in August 2010, Schmid lived in Denver, where she got her MBA from University of Denver and worked as marketing manager for SCS Interactive. Before that, she lived in Washington, D.C., where she worked for The National Council of La Raza, as well as Teatro and Osteria Goldoni Restaurants handling public relations and marketing.

1Berkshire also announced the arrival of Jeremy Clowe, who joined the organization as the digital design specialist. Clowe is charged with overseeing websites for both 1Berkshire and Berkshires.org, as well as digital communications. 

Clowe previously served as manager of media services at Norman Rockwell Museum, where he worked for the past 18 1/2 years, creating digital content and acting as a chief spokesman for the museum. His public relations work for the museum was nominated for a Berkshire Trendsetter Award by 1Berkshire in 2014. Clowe previously worked for both broadcast television and performing arts companies in Western New York, and has created award-winning video and multimedia for clients across Western Massachusetts and New York's Capital Region, where he currently lives with his family.


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NAMI Raises Sugar With 10th Annual Cupcake Wars

By Breanna SteeleiBerkshires Staff

The National Suicide Prevention Lifeline is 1-800-273-8255. To contact the Crisis Text Line, text HELLO to 741741. More information on crisis hotlines in Massachusetts can be found here


Whitney's Farm baker Jenn Carchedi holds her awards for People's Choice and Best Tasting.

PITTSFIELD, Mass. — The National Alliance on Mental Illness (NAMI) of Berkshire County held its 10th annual cupcake wars fundraiser Thursday night at the Country Club of Pittsfield.

The event brought local bakeries and others together to raise money for the organization while enjoying a friendly competition of cupcake tasting.

Local bakeries Odd Bird Farm, Canyon Ranch, Whitney's Farm and Garden, and Monarch butterfly bakery each created a certain flavor of cupcake and presented their goods to the theme of "Backyard Barbecue." When Sweet Confections bakery had to drop out because to health reasons, NAMI introduced a mystery baker which turned out to be Big Y supermarket.

The funds raised Thursday night through auctions of donated items, the cupcakes, raffles, and more will go toward the youth mental health wellness fair, peer and family support groups, and more. 

During the event, the board members mentioned the many ways the funds have been used, stating that they were able to host their first wellness fair that brought in more than 250 people because of the funds raised from last year and plan to again this year on July 11. 

"We're really trying to gear towards the teen community, because there's such a stigma with mental illness, and they sometimes are hesitant to come forward and admit they have a problem, so they try to self medicate and then get themselves into a worse situation," said NAMI President Ruth Healy.

"We're really trying to focus on that group, and that's going to be the focus of our youth mental health wellness fair is more the teen community. So every penny that we raise helps us to do more programming, and the more we can do, the more people recognize that we're there to help and that there is hope."

They mentioned they are now able to host twice monthly peer and family support groups at no cost for individuals and families with local training facilitators. They also are now able to partner with Berkshire Medical Center to perform citizenship monitoring where they have volunteers go to different behavioral mental health units to listen to patients and staff to provide service suggestions to help make the unit more effective. Lastly, they also spoke of how they now have a physical office space, and that they were able to attend the Berkshire Coalition for Suicide Prevention as part of the panel discussion to help offer resources and have also been able to have gift bags for patients at BMC Jones 2 and 3.

Healy said they are also hoping to expand into the schools in the county and bring programming and resources to them.

She said the programs they raise money for are important in reaching someone with mental issues sooner.

"To share the importance of recognizing, maybe an emerging diagnosis of a mental health condition in their family member or themselves, that maybe they could get help before the situation becomes so dire that they're thinking about suicide as a solution, the sooner we can reach somebody, the better the outcome," she said.

The cupcakes were judged by Downtown Pittsfield Inc. Managing Director Rebecca Brien, Pittsfield High culinary teacher Todd Eddy, and Lindsay Cornwell, executive director Second Street Second Chances.

The 100 guests got miniature versions of the cupcakes to decide the Peoples' Choice award.

The winners were:

  • Best Tasting: Whitney's Farm (Honey buttermilk cornbread cupcakes)
  • Best Presentation: Odd Bird Farm Bakery (Blueberry lemon cupcakes)
  • Best Presentation of Theme: Canyon Ranch (Strawberry shortcake)
  • People's Choice: Whitney's Farm

Jenn Carchedi has been the baker at Whitney's for six years and this was her third time participating in an event she cares deeply about.

"It meant a lot. Because personally, for me, mental health awareness is really important. I feel like coming together as a community, and Whitney's Farm is more like a community kind of place," she said

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