MCLA Community Invited to Vote on 2021 Innovation & Entrepreneurship Challenge

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NORTH ADAMS, Mass. — The MCLA community is invited to view and vote on MCLA senior business plan pitches during the College's virtual 2021 Innovation & Entrepreneurship Challenge (IEC). 
 
Voting is open from 5 p.m. on Monday, May 3 to 8 a.m. on Friday, May 7, and any member of the MCLA community (student, faculty, staff, alumni, or general community member) is eligible to vote once during that time.  
 
To watch and vote, visit https://lnk.mcla.edu/thechallenge 
 
Students began their projects with an idea, laid out a plan, and researched customer demand to determine viability. Each senior will present their business plan in a recorded eight-minute pitch. This year's participants are: Lorenzo Cristofolini '21, Cristo's Consulting; Jake Ferrara '21, Ferrara Lawn Care; Latisha Hargrett '21, Strong Shoulders; Austin Miller '21, Get Hooked Bait & Tackle; Andrew Nygard '21, Wheels Now!; and Jakob Tuponce '21, $ The Dough Place $. 
 
Afterwards, judges will deliberate and the community votes will be tallied to determine the winners. The first-place project will be awarded $7,500, second place $5,000, and third place $2,500 toward start-up funding to cover inventory, equipment, and marketing for the business.  
 
This year's judges include North Adams Mayor Tom Bernard and Bruce Lessels, founder of Zoar Outdoor in Charlemont, Massachusetts.    
 
All IEC participants will continue to be assisted by the Entrepreneur-in-Residence as they pursue their businesses. The IEC has launched several businesses that continue to grow. For more information, contact Entrepreneur-in-Residence Amy Shapiro at Amy.Shapiro@mcla.edu
 
The winners will be announced at 5 p.m. on May 7 at https://lnk.mcla.edu/thechallenge 
 

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Public Memorial Planned for Jarvis Rockwell

NORTH ADAMS, Mass. — A community gathering to remember Jarvis Rockwell will be held on Saturday from 4 to 6 p.m. at MCLA Gallery 51. 
 
The artist died on April 25 at the age of 94. He was a longtime resident of the Berkshires and North Adams, and a frequent participant in the Downstreet Art events held in the teens.
 
"A chance for the Northern Berkshire Community to come together for Jarvis," wrote Jonathan Secor, former director of special programs at Massachusetts College of Liberal Art and founder and organizer of the summer downtown events. 
 
Rockwell exhibited his pop culture "Maya" pyramid installations at Massachusetts Museum of Contemporary Art and later in a downtown storefront. A small portion of his massive character and action figure collection is on display at Hotel Downstreet. Some of his collage works are installed at Bowman Hall at Massachusetts College of Liberal Arts. 
 
Rockwell was from a family of artists, the his father being Norman Rockwell, the celebrated illustrator and artist. Secor said a more formal memorial was to be held at the Norman Rockwell Museum. 
 
Gallery 51 is located at 51 Main St. in North Adams.
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