State Rep. John Barrett III points out a feature of the Mass MoCA neighborhood during a tour for Mass Cultural Council Executive Director Michael J. Bobbitt, left, on Friday morning.
From left, state Rep. John Barrett III, Mass MoCA Director Kristy Edmunds, curator Denise Markonish and Mass Cultural Council Executive Director Michael J. Bobbitt view Glenn Kaino's 'In the Light of a Shadow' in Building 5 on Friday.
Barrett and Bobbitt view part of 'Sol LeWitt: A Wall Drawing Retrospective' at Mass MoCA on Friday morning.
Bobbitt views North Adams artist Kim Faler's 'Double Bubble' at Mass MoCA on Friday.
Barrett, Bobbitt and Mass MoCA curator Denise Markonish view Joe Wardwell's wall-size 'Hello America: 40 Hits from the 50 States.'
Mass MoCA Executive Director Kristy Edmunds gives Bobbitt a tour of the museum on Friday morning.
Mass Cultural Council Executive Director Michael J. Bobbitt shares some thoughts during his tour of Mass MoCA on Friday morning.
Mass Cultural Council Executive Director Michael J. Bobbitt follows the conversation in a working lunch at the Clark Art Institute on Friday afternoon.
WILLIAMSTOWN, Mass. — On Friday afternoon, leaders of the North Country arts community gathered on the top floor of the Clark Art Institute's Manton Research Center to talk to the executive director of the Massachusetts Cultural Council.
And there was more talk about buses than Botticelli.
"When you're 20, you do not come with a car," Clark Director Olivier Meslay said during a working lunch with the MCC's Michael J. Bobbitt. "But here, if you don't have a car, you are in trouble."
Meslay and other representatives of the arts community were invited to share their thoughts about what support is needed to build the cultural economy in the region. A good deal of the talk centered on how to create an environment where young artists and other workers in the industry can earn a sustainable living in the area.
"If a family wants to get by on one car, they should be able to do that," said Cecilia Hirsch, the co-chair of the Northern Berkshire Cultural Council. "But it's not possible."
Public transportation is one piece of the puzzle for creating the kind of infrastructure the cultural institution leaders discussed on Friday. Bobbitt encouraged them to spread that message to state legislators.
"Biden's infrastructure money is coming to the state," he told the panel. "You need to get loud."
One member of the potential audience for that message, state Rep. John Barrett III, D-North Adams, invited Bobbitt to the Berkshires on Friday to tour North Adams' Massachusetts Museum of Contemporary Art and the Clark, meet with representatives of the Williamstown Theatre Festival and sit down with members of the wider arts community for a 90-minute working lunch.
"I've been blown away," Bobbitt said when asked about his impressions of the region. "After being inside for two years on Zoom meetings and all that. It's amazing to get out and see all these wonderful assets we have."
Joining Meslay and Hirsch in providing feedback to Bobbitt were Joe Finnegan and Kristen Johanson of the WTF Board of Directors, MCLA Berkshire Cultural Resource Center Director Erica Wall, Adams Theater owner Yina Moore, Williams College Museum of Art curator Lisa Dorin, Mass MoCA Director Kristy Edmunds and members of Meslay's team at the Clark.
Massachusetts College of Liberal Arts' Wall set the stage for a conversation about the challenges facing young members of the arts community who want to live and work in the Berkshires.
"What brought me here to this place is it has so much potential," said Wall, who started at MCLA in fall 2019. "It's a space that is so ideal for artists and creators. … Having a sustainable infrastructure for them to have a living is lacking."
Wall advocated for financial support that would provide seed money for artists to be able to live and work in the region while they are getting established.
"I created residencies for [Black, indigenous and people of color] artists," Wall said. "There is no shortage of artists who want to stay here."
Bobbitt pointed to an art studio project in Lowell that is providing affordable housing and suggested that model could be replicated in the commonwealth.
"We have to get legislators and city managers and mayors to talk to each other," he said. "[Mass Cultural Council] doubled artist grants this year, but even that is not enough."
Meslay talked about a joint venture between his institution, Mass MoCA and WCMA to create an internship program for recent college and high school graduates so they could learn the museum business.
"Not just art history people," he said. "We would love to have electricians. They could also be artists. … We have three museums that are completely different. Someone who would spend a year training in our three museums could go anywhere. And the museums are all well regarded. It would look good on a [resume].
"The main thing would be to have housing. Only if you're really comfortable can you afford to live in this area, which is odd since we're so remote. For really affordable housing, we have a big need."
While the arts community leaders used Friday's meeting as an opportunity to share their needs with Bobbitt, he returned the favor by telling the institutional leaders how they can help the Mass Cultural Council, a state agency that supports cultural endeavors throughout the commonwealth primarily by awarding grants from a budget derived mostly from state funding.
"I don't think legislators are hearing from voters about arts and culture," Bobbitt said. "It's a numbers game. Whatever you can do about advocacy will help."
Barrett agreed.
"You have to reach out to your colleagues around the state," he said. "I'm in the minority [on Beacon Hill] realizing the importance of the arts for economic development. Talk to other colleges, talk to other theater owners, talk to other cultural institutions."
Bobbitt said the museum and theater community needs to engage its patrons on the issue.
"[Legislators] know we're the third-largest sector contributing to GDP, but their appropriations don't reflect that," he said. "Do we have enough people writing and talking to them? Make sure that every single person who walks in your door becomes an advocate."
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Theaters Respond to Changing Customer Tastes, Studio Requirements
By John TownesSpecial to iBerkshires
This is the last of three articles in a series on the evolution and current status of movie theaters in Berkshire County. Read Part I here; and Part 2 here.
Operating a movie theater of any size is a complex mix of art and business. It is not as simple as booking a film, opening the doors and selling tickets. It involves complex strategies.
Local theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.
Berkshire County is unusual in an era that is dominated by immense theater chains.
Following the closing of the Regal multiplex in the Berkshire Mall in Lanesborough in 2022 and the closing of the North Adams Movieplex, in 2023, there are now three remaining theaters.
Two of those — Images Cinema in Williamstown and the Triplex Cinema in Great Barrington — are operated by community-based non-profit organizations.
While the Beacon Cinema in Pittsfield is a for-profit multiplex owned by the Phoenix Theaters, chain, it is a relatively small company compared to major chains. Under its founder and President Cory Jacobson, Phoenix operates as a midsized independent business. It has 10 theaters in the Midwest, Tennessee and Massachusetts. By comparison, AMC Entertainment owns 855 theaters worldwide, and Cinemark operates 500 theaters.
Local theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.
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Deb Dane has spent a lifetime working to build community and the last 20 years doing so at the town's public, educational, and government access television channel, WilliNet. click for more
Uhry won a Pulitzer Prize for his work; he won an Oscar for the 1989 film adaptation of the play, which also won the Best Picture Oscar. Yes, that's how good it is. click for more
A granite installation in Bloedel Park next to the town's new traffic rotary honors the area's first residents and caps an effort that began five years ago. click for more