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Cheryl Murray wants to evoke 'gramma's kitchen' when customers enter her bakery.

Sweet Dreams Bakery Opens in Lenox Offering More than Just Pastries

By Brittany PolitoiBerkshires Staff
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Sweet Dreams will offer ice cream during the summer months.

LENOX, Mass. — Sweet Dreams bakery has plans that go beyond just pastries.

November through April, it will serve up fresh baked goods and coffee. From May to October, it will offer homemade ice cream and pick-your-own candy.

The mastermind behind the seasonal business model is Pittsfield native Cheryl Murray, a self-taught baker who began as a hobby about a decade ago.

She prioritizes using quality ingredients and providing a cozy atmosphere for customers to enjoy her product.

"My intention in doing this is when people walk in, they feel like they're walking into grandma's kitchen," Murray said.

For her, it is all about the ingredients. Everything is made from scratch using products like Cabot butter, King Arthur flour, and locally sourced items whenever possible.

Sweet Dreams’ bakery menu includes sweet and savory options. Scones, muffins, cookies, and cakes are available as well as a galette and quiche of the day.

The most popular item so far? Cinna-buns.

"I can't keep them in the house," Murray said. "We just keep making them and making them."


A lot of work goes into making the cinna-buns, which warranted a note under their listing on the menu that reads "when available."

"You make the dough, it has to rise, and then you have to roll it out, create the cinna-buns, put them in a pan, it has to rise again, then you can bake them," Murray explained. "So it's not like cookies, I can make the dough and then just kind of put the dough in, the crust on everything I'm doing, it's all from scratch."

She opened the first week of February on Church Street, in the space that formerly housed The Scoop. The building is owned by Ryan Salame, a 28-year-old CEO who has made his earnings in cryptocurrency and has recently invested in a number of other Lenox eateries.

Sweet Dreams has received a great amount of support from the community during its opening week, even selling out of everything at one point.

Murray wanted to operate a bakery in the venue because it hadn't previously been used in the winter.  During the summer, frozen treats will be served through window service with a sitting area outside.

Her shop expands into the former clothing retailer Twigs, which is where a retro-themed candy store will be set up.

Former owner of The Scoop Jennifer Nacht —who is also the executive director of the Lenox Chamber of Commerce — has passed down her ice cream shop's 35-plus year-old recipes that were created by the previous ice cream shop owner’s mother, Bev.

With a bit of her own twist, Murray will carry on the long-held ice cream tradition.

Sweet Dreams' winter hours are Thursday through Sunday 8 a.m. to 2 p.m. It is located at 51 Church St. For more information, visit sweetdreamslenox.com.


Tags: new business,   bakery,   

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Pittsfield Schools Finalizing Bus Routes for Fall

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The district currently has enough bus drivers for the upcoming school year, and families will know their child's transportation schedule in mid-August. 

With about five weeks left of summer vacation, Superintendent Latifah Phillips updated the School Committee on transportation for the 2026-2027 year with middle school restructuring and the closure of Morningside Community School. 

Busing is a question that has continuously been raised as the Pittsfield Public Schools approach an academic year with a couple of big changes. 

"The reason that the bus stops and times aren't shared until very close to the school year is that routes change based on every student that moves into the district and requires a bus, and so it's important for us to wait as late as possible to ensure that families are getting the most accurate timetable," Phillips explained during a meeting held at Reid Middle School on Thursday. 

"We are also continuing to explore after-school transportation for the four schools receiving Morningside, and a survey was given to students who attend the Summer Morningside 21st Century Program to assess transportation needs."

That survey found that transportation does not appear to be a big impediment to students participating in the after-school program, but funding is set aside to ensure students are able to access the same services as they were the previous year. 

The district is still planning to offer after-school programming for Morningside transfer students, and is working with the four receiving elementary schools (Allendale, Egremont, Williams, Capeless) to plan a practice bus ride. 

Phillips explained that, for someone who has never ridden a bus before, and especially a school bus, they want to ensure that students are poised for success and understand the rules and expectations before the first ride. Students will be able to get on the bus, ride the route, arrive at school, have a quick break, maybe play on the playground and have a popsicle, then return home on the bus. 

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