MassDOT High School Roadway Safety Public Service Contest

Print Story | Email Story
BOSTON — The Massachusetts Department of Transportation (MassDOT), in collaboration with global nonprofit Fundación MAPFRE, is announced the launch of a new roadway safety public service contest for Massachusetts high school students. 
 
The contest, which is part of MAPFRE's Look Both Ways Program, seeks to help students raise awareness with their peers and underscore the importance of being safe while driving on roadways across the Commonwealth. Safety experts and state officials caution that, as data for 2022 continues to be received and analyzed, the results could show a third straight yearly increase in road-related fatalities.
 
"Peer to peer education can be highly effective," said Transportation Secretary and CEO Jamey Tesler. "MassDOT is pleased to collaborate with Fundación MAPFRE to get students involved to increase awareness in regard to road safety. We know safety can be increased by engaging young people to get the word out that crashes are preventable if drivers travel at or below the speed limit, wear seatbelts, drive sober, scan the streets for people walking and biking, avoid distracted driving, and obey other rules of the road."
 
To enter the contest, high schools simply visit: lookbothwayssafety.org/psa-contest. The deadline for contest submissions is 5:00 p.m. on Friday, January 27, 2023.  The students with the winning submission will work with the Boston Creative Communications Agency (CTP) to produce the spot which is anticipated to timely air in the spring before prom and graduation season. Additionally, the students' school will receive $3,000 provided by Fundación MAPFRE, toward road safety education.
 
"Road safety is a critical issue facing society today, especially among our youngest drivers," said Jaime Tamayo, Chief Representative of Fundación MAPFRE in the United States and CEO of MAPFRE USA. "A student-led message can, in many ways, be more impactful, and we are excited to help students use their voices to make a difference."
 
Look Both Ways aims to eliminate road-related fatalities and serious injury, connecting high schools and colleges with the program's "React Challenge." The mobile interactive virtual reality station tests students' safe driving ability when faced with distractions behind the wheel.
 
According to the Massachusetts Strategic Highway Safety Plan, roadway deaths in Massachusetts reached a 14-year high in 2021, increasing year-over-year since 2019, with 2022 trending higher. The state experienced 418 traffic fatalities in 2021, compared to 343 in 2020 and 336 in 2019. Nationally, nearly 43,000 people died in traffic crashes in 2021. From 2019 to 2021, the number of U.S. pedestrians killed increased by 18 percent (7,342 deaths) and the number of bicyclists killed increased by 16 percent (985 deaths), accounting for 19percent of all U.S. traffic fatalities in 2021. In Massachusetts in the last five years, people walking and biking accounted for almost 22percent of deaths on the roadways.
 
About Fundación MAPFRE's Road Safety Initiative: Fundación MAPFRE, a non-profit based in Madrid, Spain, and with North American headquarters in Webster, Massachusetts, aims to promote the well-being of society and citizens. Prevention and Road safety is an action area to which the foundation is dedicated. It believes that if the Vision Zero movement in 1997 led to a revolution in our understanding of Road Safety, the current goal should be to reach the point where there are no fatalities or people injured in traffic crashes.

Tags: MassDOT,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Texas-Style Barbecue Opens for Lunch, Takeout in Downtown Pittsfield

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — FireKing BBQ is making it easier to find its smoked ribs — they're in the Clocktower Building in downtown Pittsfield.

Owner Ethan Sumner has been operating as a catering service for more than a decade, with a mobile smoker for his award-winning barbecue.

"We specialize in low and slow cooking as well as grilling over charcoal and hardwoods," he said. "We love using cherry wood, apple wood, and a little kiss of hickory wood in all of our cooking. Most of our cooking, I should say. And we don't use any propane. I'm a purist in that sense. I love cooking over open flame and hot coals."

He works alongside Robear Robespierre, who helps with Sumner's sales and distribution.

Sumner said he spends hours cooking his meat, like his baby back ribs that won him first place in the 2019 Grillsdale competition in New York State. It takes him about six hours, two of them smoking at 250 degrees, to cook the ribs.

He said he wanted a space to be able to keep up with demand. Business dropped off every winter because people think of barbecue as outdoor food, and while he will cook outside even in negative temperatures, an indoor space lets him serve year-round, including football season and the Super Bowl.

He is now located at 75 South Church St. and he is no stranger to the building. Sumner had run the publication Berkshire's Best: Buys, Business, and Beyond out of the building so he knew its possibilities.

"It's funny how I've come full circle here back into the building. So I've always kind of seen this space. But I was never into culinary then. I was into publishing. So this is 13 years in the making, and I had my paper for 13 years, which again, is coincidental," he said. "So I just really like this space. It's modern. It's nice. It's clean, and that's how my food is. It's clean. It's fresh, and it's local, just like me." 

Sumner is originally from New York City and made his way to Great Barrington with his family. One of the inspirations behind his business was his father, who loved to grill outside.

"Even when we lived in New York City, he would go on the terrace of our 36-story apartment building on the third floor there was a terrace, and he would always cook on a Weber charcoal grill with charcoal, and I always was fascinated by that. And he always loved cooking outside, and he loved cooking over charcoal. And he would always make this mustard and tea leaf steak," he said. "That was a standout. It was a family favorite of ours and I could always taste the difference between something that was cooked [with charcoal]. Even when I was 7 years old I could, I always craved that certain taste that you could only get from charcoal." 

He wants customers to know he cares about his food and its quality, making sure he gets the best ingredients for his dishes.

"I want them to know that. I'm a barbecue guy, but I also offer so much more. I consider myself somebody who loves cooking over open flame, smoking meats, but I also love using fresh ingredients to create deli sandwiches and fresh salads," Sumner said. "So I want people to associate FireKing with quality. I also want to point out that I get a lot of my meat from Mazzeo's meat market. So I don't sacrifice quality, which I think is half the battle in doing what I do is getting quality meats and produce."

He hopes customer will find the eatery a comfortable atmosphere to enjoy their lunch and hangout, or grab a sandwich and go. 

"They could grab a pulled pork sandwich in about a minute and a half flat and be out of here if they want to. So there's no pressure," he said. "I love the community. I love talking to people here. Everyone in this community has been super kind and gracious, and I appreciate them. And I want to give back what they've given me."

He also plans to have DoorDash and barbecue pickup packages for families, and to have vacuum-sealed, pre-cooked smoked ribs with reheating instructions, also available for local pickup.

View Full Story

More Pittsfield Stories