MassDOT Launches Billboard Design Contest

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BOSTON — The Massachusetts Department of Transportation (MassDOT) is launching a statewide billboard design contest to support the American Traffic Safety Services Association's (ATSSA) National Work Zone Awareness Week.  
 
The contest is open to all students who are currently enrolled in colleges and universities in Massachusetts.  
 
Applicants are asked to create and submit proposed billboard Public Service Announcements (PSA's) to encourage drivers to obey the rules of the road and exercise caution when travelling through work zones where crews are involved in active construction and maintenance projects.
 
"We hope this contest will raise awareness about steps drivers are required to take when they approach and travel through work zones on the highway," said Transportation Secretary and CEO Gina Fiandaca.  "Injuries and deaths on our roads are preventable if drivers obey traffic laws, including laws around moving over for road crews and traveling at lower speeds in work zones.  We want everyone traveling and everyone working on our highways to get home safe at the end of the day and that means drivers must obey speeds for work zones, must driver sober and hands free and should wear seat belts at all times."
 
National Work Zone Awareness Week is an annual event which brings attention to work zone safety and the theme for this year is, "You play a role in work zone safety. Work with us." Entries from college students for the MassDOT billboard contest must be submitted by 5:00 p.m., Friday, April 21. The winning designs will be selected based on creativity, impact, and relevance to this year's identified theme.
 
"Work zone safety awareness is an important message for MassDOT. Every year work zone safety crashes lead to unnecessary deaths on our roadways as well as traffic and project delays." said Highway Administrator Jonathan Gulliver. "We are excited to see the creative content and informational PSA's which will be submitted to help us communicate work zone safety on Massachusetts' roadways"
 
The top 3 designs will be displayed on a series of digital billboards along highways in Massachusetts throughout the 2023 construction season.
  • The submission selected for first place will be displayed on billboards for approximately three months.
  • The submission selected for second place will be displayed on billboards for approximately two months.
  • The submission selected for third place will be displayed on billboards for approximately one month.
The winning entries will be selected by a panel comprised of MassDOT senior managers. Entries will be judged on their visual appeal, adherence to the theme, quality of design, and ease of reproduction.   The winners will be notified via email and announced during the 2023 MassDOT Transportation Innovation Conference which is scheduled to be held on Tuesday, May 2, and on Wednesday, May 3.  In addition, entries will be posted on the Mass.gov website and communicated through MassDOT social media accounts.
 
For information on MassDOT's billboard design contest for National Work Zone Safety Week, including contest rules and requirements, eligibility, and submission guidelines, please visit: mass.gov/work-zone-billboard-contest-2023
 

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Capeless Students Raise $5,619 for Charity

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — Students at Capeless Elementary School celebrated the season of giving by giving back to organizations that they feel inspired them.

On Monday night, 28 fourth-grade students showed off the projects they did to raise funds for an organization of their choice. They had been given $5 each to start a small business by teachers Jeanna Newton and Lidia White.

Newton created the initiative a dozen years ago after her son did one while in fifth grade at Craneville Elementary School, with teacher Teresa Bills.

"And since it was so powerful to me, I asked her if I could steal the idea, and she said yes. And so the following year, I began, and I've been able to do it every year, except for those two years (during the pandemic)," she said. "And it started off as just sort of a feel-good project, but it has quickly tied into so many of the morals and values that we teach at school anyhow, especially our Portrait of a Graduate program."

Students used the venture capital to sell cookies, run raffles, make jewelry, and more. They chose to donate to charities and organizations like St. Jude Children's Research Hospital, Berkshire Humane Society and Toys for Tots.

"Teaching them that because they have so much and they're so blessed, recognizing that not everybody in the community has as much, maybe not even in the world," said Newton. "Some of our organizations were close to home. Others were bigger hospitals, and most of our organizations had to do with helping the sick or the elderly, soldiers, people in need."

Once they have finished and presented their projects, the students write an essay on what they did and how it makes them feel.

"So the essay was about the project, what they decided to do, how they raised more money," Newton said. "And now that the project is over, this week, we're writing about how they feel about themselves and we've heard everything from I feel good about myself to this has changed me."

Sandra Kisselbrock raised $470 for St. Jude's by selling homemade cookies.

"It made me feel amazing and happy to help children during the holiday season," she said.

Gavin Burke chose to donate to the Soldier On Food Pantry. He shoveled snow to earn money to buy the food.

"Because they helped. They used to fight for our country and used to help protect us from other countries invading our land and stuff," he said.

Desiree Brignoni-Lay chose to donate to Toys for Tots and bought toys with the $123 she raised.

Luke Tekin raised $225 for the Berkshire Humane Society by selling raffle tickets for a basket of instant hot chocolate and homemade ricotta cookies because he wanted to help the animals.

"Because animals over, like I'm pretty sure, over 1,000 animals are abandoned each year, he said. "So I really want that to go down and people to adopt them."

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