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Coggins Auto Group credits its employees with its success and growth over the past five years. Above, the employees pose at the dealership for photo.

Coggins Auto Group Celebrates Five Years

By Breanna SteeleiBerkshires Staff
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BENNINGTON, Vt. — The family-owned Coggins Auto Group is celebrating five years of operations: Coggins Toyota of Bennington and Coggins Honda of Bennington, and Coggins of the Berkshires in nearby Massachusetts.
 
Mike Coggins purchased three dealerships — Honda, Toyota and Ford — in 2020 with a goal to restore trust and a "true sense of community-minded dealership culture." 
 
"My primary focus from day one was bringing back that connection to the region," Coggins had said back in 2021. "This area values real relationships. They want to know the people they're doing business with. We set out to rebuild that trust."
 
The Ford dealership was sold off in 2023 and Coggins of the Berkshires, with sales and services for used cars, opened the same year in Pittsfield, Mass. 
 
According to Coggins Auto Group, the dealerships had social media ratings of two stars when they were purchased; now all Coggins locations are garnering more than four stars in customer satisfaction reviews. 
 
"We sell cars, and we fix cars, and our goal is just to make our customers happy, and keep our employees happy, and that's what's made this really work these last few years," said General Manager Scott O'Connell.
 
Coggins Auto Group is also involved in events that benefit the community, including its popular annual charity golf tournament that funds local charities and organizations such as the Bennington Little League.
 
"I think our biggest milestones that we've hit is our charity golf tournament," said O'Connell. "That one really stands out to me. Every year, we pick a different nonprofit, and we put it out to vote."
 
This past fall, the tournament raised $50,000 for the Community Cancer Center Crusaders, which provides financial and emotional support to families served by Southwestern Vermont Regional Cancer Center.
 
Another milestone O'Connell said the group is proud of is how much it has grown into the community.
 
"It's just been a special year because we're finally starting to see all of our growth," he said. "We joke about our stickers on the cars ... that's all we hear is 'I see your stickers everywhere,' and you go back four years ago, it was just starting to happen, and now they're everywhere."
 
Coggins and O'Connell credit their staff for their support and growth.
 
"I think that the motto is employee first, and it's always been the customer is always right, customer first. And I think it should be employee first. And if your employees are truly happy, it will resonate to the customer," said O'Connell. "And I do think that the customers feel a difference when they're in our showrooms."
 
O'Connell also credits the customers for trusting the auto group and its employees for making Coggins what it is today.
 
"I think the big thing is just to thank all of the customers. You guys really made the difference. And a lot of people drove an hour to three hours to come to do business with us and that's it means a lot," he said. "It really is touching when that happens, especially when you see the reviews go up and the positive nature of it all ... 
 
"And our employees, our employees really are who make the difference, and that's why I have a collage with pictures of everyone in my office. They say that people make the difference, because they truly do."

Tags: automobiles,   dealership,   

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Fenton: Governor's Council Must Deliver for the Berkshires

Community submissionGuest Column
I am a Springfield lawyer running for Governor's Council and I am asking for Berkshire County residents to support me over an incumbent from North Adams. 
 
Here's why: Last year I learned about staffing issues in our regional courts that I could not ignore. In 2025, it was reported that four of Western Massachusetts' 11 Superior Court judgeships were vacant, all at the same time. A few weeks later, that grew to five vacancies. This meant there were only six Superior Court judges serving all of Western Mass at a time when Berkshire, Hampshire, Franklin, and Hampden counties had more than 100 pending homicide cases. 
 
Those numbers were alarming to me, so I started to engage with leaders in the community who work most closely with the court system and I came to learn that these vacancies were only the tip of the iceberg here in Berkshire County.
 
I learned that no Superior Court or District Court judge had been appointed from the Berkshires since the current incumbent took office. As a result, there is not a single Superior Court judge who lives in the Berkshires today, and several of the District Court judges drive in from other counties to support Berkshire courts in Pittsfield, Great Barrington, and North Adams. Court staff also informed me about severe staffing shortages at the Berkshire Clerk of Courts office resulting in other counties needing to loan staff to the Berkshires just so hardworking employees can take a brief and planned summer vacation. This is not normal. These issues are a reflection of genuine problems with the Berkshire County court system and show a lack of proactive attention from our Governor's Councilor.
 
Instead of focusing on regional equity, I watched as the current incumbent celebrated that she has voted against the governor's nominees more than any other councilor, without much explanation as to why. Most recently, she voted against two extremely qualified former prosecutors for the Parole Board. This was despite an in-person plea from the governor and a letter of support from all the three of the district attorney's from Western Mass. Those votes do not show independence or standing up for principles, they demonstrate naivete, and an unwillingness to work with the key stakeholders.
 
I had seen and heard enough. I decided to jump in the race and challenge the incumbent to address these problems head-on.
 
I am a partner of a regional law firm. I understand our courts and the importance of having qualified, fair and hardworking judges. And I know how important it is to have judges from the Berkshires serving the Berkshires. To achieve that, you need strong relationships with the legal community and local stakeholders. You need to know how to use the power of the Governor's Council to fight forcefully for our region. And you need to be laser focused on identifying vacancies before they occur so that they can be filled quickly with local candidates.
 
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