SPRINGFIELD, Mass. — Big Y has kicked off their annual Partners of Hope campaign. 

 

Each October the initiative helps raise awareness and funds for breast cancer research and treatment. The Partners of Hope campaign enables Big Y to give assistance to local breast cancer organizations, hospitals and medical centers. In 2023, the campaign raised over $40,000. In addition, Big Y matches the donations made each year.

 

In Berkshire County the beneficiaries this year will include Pittsfield Berkshire Medical Center Women's Imaging Center.

 

To participate, customers can purchase a Partners of Hope ribbon for $1 dollar when checking out at any Big Y location or donate directly at https://www.bigy.com/community/breast-cancer-awareness, now through Oct. 23.

 

All proceeds from Big Y's Partners of Hope Campaign are donated to 33 local breast cancer support groups throughout Massachusetts and Connecticut. 

 

"The support from Big Y and their customers is incredibly helpful to the Karl J. Krapek, Sr. Comprehensive Women's Health Center at Saint Francis Hospital and our patients. The funds raised go directly to our free mammogram program and patient assistance fund, which helps support women in our community who may not otherwise have access to these lifesaving procedures. Thank you for supporting our mission to provide high-quality, equitable care to all," said Christina Metcalf, Division Director, Breast Surgery, Saint Francis Hospital.

 

Since 2007, the initiative has raised more than $2.7 Million dollars. In addition, many products have special pink packaging, that indicates the product manufacturers will be donating a portion of their proceeds to breast cancer research and education throughout Breast Cancer Awareness Month.

 

According to Michael P. D'Amour, President and CEO of Big Y: "Breast cancer affects thousands of people in our community each year. The purpose of our Partners of Hope campaign is to raise awareness about education, early detection and help provide vital resources to empower individuals in their journey. We invite everyone to join us in this

important fight."