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Mayor Jennifer Macksey cut the ribbon with the Dunkin' Donuts franchise leadership.
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Lois Daunis of the Al Nelson Friendship Center Food Pantry, to the mayor's right, accepts a $3,000 donation from Dunkin' Donuts.
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The doughnut shop's owners say the new layout is more open and better accommodates online orders.

North Adams Dunkin' Donuts Reopens with Community Donation

By Jack GuerinoiBerkshires Staff
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NORTH ADAMS, Mass. — Dunkin' Donuts celebrated its reopening after undergoing a recent remodel by presenting the Al Nelson Friendship Center Food Pantry with a $3,000 donation.
 
"We are very thankful for Dunkin' Donuts for the very generous donation," the center's Board President Lois Daunis said Thursday morning after accepting the award. "Our numbers have increased dramatically this year; the $3,000 will go directly to the purchase of extra food."
 
Before the Dunkin' Donuts leadership team presented the check, Mayor Jennifer Macksey cut the ribbon marking the official reopening of the longtime Union Street location.  
 
Vice President of Operations Dave Hoelscher said the North Adams Dunkin' Donuts had been in line for a remodel that would modernize the space to better serve its customers.
 
"It just has a new look. It is the goal to get all of them done across the country," he said. "This one was due. It is like a Pez Dispenser. Next one pops up, and we do it."
 
He said the new, more open floor plan now features digital boards for easier ordering. The doughnuts have also been moved to the front, and a new tap system has been installed.
 
"So rather than being at ambient temperature, if you're an ice tea drinker like I am, it comes out nice and cold already," he said. "It doesn't melt all the ice down. Same thing with iced coffee so it has a stronger bolder coffee taste."
 
He said the remodel also better accommodates online orders and deliveries with an organized self-service station. 
 
"No one had delivery when we built all of these 10 to 15 years ago," Hoelscher said. "Now it is organized and you can come in and find what you ordered. There are a lot of little improvements you may not notice but they make a big difference."
 
The doughnut chain has operated at the corner of Union and Eagle streets since 1970, back when 52 varieties of doughnuts were made fresh and customers could sit at a diner-style counter. It had been open 24 hours a day, seven days a week for decades but in recent years switched to 4 a.m. to 7 p.m.
 
There were giveaways throughout the morning, and North Adams residents and passersby didn't miss a beat. Throughout the morning, a steady stream of customers passed through the building, ordering and utilizing the new amenities with ease.  

Tags: Dunkin Donuts,   ribbon cutting,   

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Berkshire Reign Baseball Program Hosts Inaugural Tournament

By Stephen DravisiBerkshires.com Sports
NORTH ADAMS, Mass. – With the fall high school sports season just around the corner, the boys – and women and men – of summer are still going strong.
 
The next week or so features a plethora of baseball and softball games around the county, with the Berkshire Adult Baseball League finals this weekend, the North Adams Women’s Softball League tournament building to next Thursday’s semi-final round and the county’s newest summer offering: the 1791 Classic youth baseball tournament that gets underway on Friday in North Adams and Dalton.
 
The 1791 Classic is the brainchild – or Reign child – of Berkshire Reign baseball coach Kristopher Ireland.
 
Since 2022, the Reign program has been offering local youngsters a chance to develop their skills on the baseball diamond in Berkshire County and beyond, including road trips to compete in tournaments from Maine to Maryland.
 
Now, the non-profit is ready to offer the same experience in its backyard.
 
“Since 2022, 23 wanted to get a feel for the landscape, make some contacts out and about,” Ireland said this week. “The plan was always to host a tournament. We wanted to leverage Wahconah Park, but, obviously we can’t use that now. The surrounding towns have been awesome – Pittsfield, North Adams, Dalton.
 
“Ultimately, what I’d love to have is a 50- to 100-team tournament where could have a North County Division, Central County Division and South County Division and everyone meets at the new Wahconah Park for the final. That’s what I’m seeing in Upstate New York, seeing in Maine, seeing in Boston.
 
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