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It took Woolnough a year to open Greylock Dental, and he plans to expand.
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Greylock Dental Opens in North Adams, Aims to Increase Access

By Breanna SteeleiBerkshires Staff
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Dr. Benjamin Woolnough opened the practice at 98 Church St. to increase access to dental care, citing a shortage of options in Berkshire County.
NORTH ADAMS, Mass. – On Jan. 9, Greylock Dental opened in North Adams and is accepting new patients.
 
Dr. Benjamin Woolnough opened the practice at 98 Church St. to increase access to dental care, citing a shortage of options in Berkshire County.
 
"The Berkshires is a fantastic community in terms of dentists; it's a very tight-knit community, everyone looks out for one another," Woolnough said. "It's just we're kind of at the point where it's a capacity thing; there's just not a lot of places for all the patients to get in, so that was something that was really important to me was trying to do my part to get people in and back to the dentist."
 
Woolnough said many people have struggled to resume regular dental appointments since the COVID-19 pandemic. A growing population and a decrease in area dentists have made it difficult for residents to find openings.
 
"Especially coming off, you know, we're not that far off from COVID-19, so I think we have a lot of people who after COVID-19 had a hard time getting back into the dentist. A lot of people retired in the dental field—dentists and hygienists—so it's just a growing population and a shrinking subset of dentists and dental hygienists," Woolnough said.
 
It took Woolnough a year to open Greylock Dental, and he plans to expand. The office currently has three patient chairs. As the client base grows, he hopes to add two more chairs, a dental hygienist and additional staff. The current team comprises three people, including Woolnough.
 
"As we grow, we're hoping to add on more team members, and, you know, with that will come the ability to take on more patients. So, as we grow, we're going to hopefully expand our hygiene department and have more hygienists, and we are going to hopefully see more patients on my side, which we are really excited about," he said.
 
The office currently has more than 100 patients and sees about five or six daily. Woolnough said the office offers a full range of dental services, including extractions, emergency care and prosthetics.
 
"Our goal is for people to have comprehensive dental health, and we also deal with a lot of emergencies, people who have pain, swelling, and discomfort," he said. "We do kind of everything."
 
The office is an "unrestricted provider." Woolnough said this status allows for greater flexibility in patient care.
 
"It's where we're not contracted with insurances, and the reason that we do that is it allows us to have more flexibility in what we are able to do with our patients," he said. "We, as a courtesy, will file on behalf of our patients, and they can utilize; our goal is to maximize your insurance benefits, and what we're not subject to is certain restrictions that insurance places on things. Our goal is to treat the patient, not to treat what insurance wants us to do."
 
The office also offers patients an annual in-office benefit plan.
 
"We know a lot of our patients don't have insurance, or the insurance that they have encountered maybe doesn't suit their needs very well," Woolnough said. "So we have a plan that allows patients to have an annual membership that covers their hygiene, it covers an emergency visit, it covers any kind of X-rays they need; it's really designed to help optimize their health."
 
Woolnough has 10 years of experience in dentistry. Originally from Alabama, he practiced in Boston before moving to the Berkshires.
 
The office is open Mondays through Thursdays from 8 a.m. to 4 p.m. On Fridays, he sees patients at Hillcrest Dental in Pittsfield.
 
Woolnough hopes to change people's perceptions of dental visits and encourage them to seek care.
 
"I have a lot of patients that maybe have had some things in the past where they've lost trust in their dentist or something was uncomfortable, and we really want to help get them back to a point where they feel comfortable here," he said. "We really want them to feel like they can engage and there's trust, so anything we can do to facilitate that is really our ultimate goal."
 
Woolnough also wants people to know they don't have to be nervous and that the office is a judgment-free zone.
 
"We're not a place that judges anybody; we've seen anything and everything, nothing can surprise us, there's nothing that we are never going to shy away from, so we really just want people to know that coming in we really respect people who do that and we are really happy to have them here and we look forward to taking care of them," he said.

Tags: new business,   dentist,   

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North Adams Becomes a Purple Heart Community

By Jack GuerinoiBerkshires Staff

Veterans Service Officer Kurtis Durocher, a Purple Heart recipient, tells his own story of how he was wounded in Iraq.
NORTH ADAMS, Mass. — City leaders last week held a ceremony marking the city as a Purple Heart Community to honor local military service members wounded or killed in combat.
 
"This designation is much more than a sign that will stand at the entrances to our city," said Kurtis Durocher, Northern Berkshire veterans service officer at City Hall on Friday. "It is a lasting commitment and a promise to this community. We'll never forget the sacrifices made by those who are wounded or killed while serving our nation. It is a public declaration of the courage and sacrifices of combat wounded. Veterans will always have a place of honor here in North Adams."
 
As a Purple Heart Community, North Adams will place signs throughout the city acknowledging the designation. The city will also hold a ceremony every Aug. 7 on National Purple Heart Day.
 
During the inaugural ceremony, Durocher said he was asked by the Military Order of the Purple Heart to find a keynote speaker for the event, preferably a Purple Heart recipient. But he was unable to find someone willing to speak. With the date approaching, he decided to tell his own story.
 
"I don't like standing up and telling my own personal story ... But I realized, in my position as a VSO, I get so many ... children of veterans who will say, 'I didn't know anything about my father until after he passed because he just didn't talk about it,'" Durocher said. "... I have been that way until I've gotten into this position, and so, now, I try to tell my story as much as I can when it is brought to me."
 
Durocher served in the Army for 20 years and retired as a master sergeant. On Friday, he recalled a time early in his career while serving in the 82nd Airborne Division deploying to Iraq during Operation Iraqi Freedom. On Sept. 12, 2003, his squad was conducting a patrol on Route Irish in Baghdad. He was serving as a gunner on an LMTV when it was struck by a 155-millimeter artillery shell. He said the explosive had been hidden behind a guardrail and detonated using nothing more than a washing machine timer.
 
"In an instant, everything changed. The blast knocked me unconscious. When I regained consciousness, I instinctively was removing my helmet," he said. "Almost immediately my training took over. We had been taught repeatedly that attacks like this were often followed by a secondary attack or an ambush. I quickly put my helmet back on and began searching for my machine gun."
 
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