Co-op Supports Berkshire Nonprofits with Cash Cube Events

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PITTSFIELD, Mass. — Pittsfield Cooperative Bank (Co-op Bank) successfully concluded its year-end community giving initiative, combining direct donations with interactive "Where's the Action Cash Cube" events to benefit local nonprofits across Berkshire County this holiday season.
 
Each participating not-for-profit organization received a $500 contribution from Co-op Bank, along with an on-site Cash Cube visit that gave them the opportunity to catch up to an additional $500. 
 
All events were held at the nonprofits' locations and shared on Co-op Bank's social media channels to spotlight the essential services they provide throughout the region.
 
Through the Cash Cube events, the nonprofits grabbed the following additional amounts:
  • Pittsfield Community Food Pantry: $75
  • UCP of Western Massachusetts: $87
  • Christian Center of Pittsfield: $187
  • BC Arc: $151
  • Girl's Inc of the Berkshires: $219
  • Elder Services: $137
  • BFAIR: $394
  • Berkshire Choral International: $211
  • Hinsdale Food Pantry: $231
 
"These events were more than just moments of enjoyment, they created meaningful opportunities for our members to feel seen, valued, and connected to the broader community, while also shining a light on the important work happening every day," said Randy Kinnas, CEO of UCP of Western Massachusetts. "The support from Co-op Bank, both financial and through visibility, helps strengthen our ability to serve individuals and families throughout the Berkshires."
 
Co-op Bank contributed $4,500 in direct donations, with an additional $1,692 raised through the Cash Cube events, bringing the total combined contribution to $6,192 in support of Berkshire County nonprofits in December.
 
"We are incredibly grateful to Co-op Bank for their Cash Cube initiative and for their generosity in supporting our mission. Watching our staff and students rally behind Abby was a powerful reminder of the community spirit that helps to define the Brigham Center. Congratulations to Abby on raising an additional $219, each dollar raised strengthens our ability to support children and families in our community," said Girls Inc. CEO, Kelly Marion.
 
In total, Co-op Bank's year-end initiative reinforced its commitment to investing in local organizations that strengthen Berkshire County and improve quality of life for residents across the region.
 
"Our nonprofit partners are addressing some of the most critical needs in Berkshire County, from food security and housing stability to arts, early childhood development, education, and human services," said Gregg Levante, President of Co-op Bank. "The Cash Cube events brought a little holiday cheer while highlighting organizations that truly make a difference. Supporting them is core to who we are as a community bank."
 
 
 

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Pittsfield's Christian Center Rebrands as 'The Center'

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass.— The Christian Center is becoming The Center, and assures the community that while the logo and name have changed, "Our heart has not." 

The rebrand was announced on Tuesday after months of listening sessions, community conversations, and surveys.  It was emphasized that the organization's heart, mission, and commitment to the community are unchanged. 

The Center will host its annual Community Day, including a name change celebration, on Aug. 22 from 11 a.m. to 2 p.m.

"While our name is shifting, our core purpose remains steadfast. Alongside our new name, we are introducing our defining tagline—Nourish. Empower. Connect.—which reflects the three principles guiding everything we do," Executive Director Jessica Jones wrote in a newsletter. 

"Whether through our food pantry, meal program, free clothing boutique, or community events, our work remains focused on helping our neighbors access essential resources, build connections, and thrive."

The new logo features a fork, carrot, heart, and shirt, representing the pillars of The Center's service. 

The Christian Center was incorporated in 1974, but it dates back to the early 1890s, when it was the Epworth Mission, founded by the Methodist Church. 

Today, its main focus is food insecurity, but it also provides clothing, household items, and sanitary supplies to those who need them.  The Center operates a food pantry, upstairs free shop, and serves breakfast and lunch, as well as offering assistance in accessing resources. 

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