PITTSFIELD, Mass. — Through Jan. 30, Market 32 and Price Chopper customers will have the chance to help Special Olympics athletes score big by rounding up their change at checkout in all 129 stores.

 

The campaign will raise funds for Special Olympics programs that provide year-round athletic training and competition for children and adults with intellectual disabilities—promoting inclusion, confidence, and a sense of belonging through sports.

 

Every dollar raised will help provide the coaching, equipment, and opportunities needed for these athletes across Market 32 and Price Chopper's six-state footprint. Market 32 and Price Chopper will also match donations, up to $10,000.

 

"Market 32 and Price Chopper are committed to nourishing life by supporting organizations that strengthen families and communities," said Pam Cerrone, the company's director of community relations. "Special Olympics plays a vital role in creating opportunities for athletes of all abilities to compete, connect, and succeed. Through this round-up campaign, our guests can make a meaningful difference by directly supporting an organization that champions inclusion."

 

The round-up campaign for Special Olympics is one of many ways the company partners with guests to give back to causes that reflect its mission of helping people feed and care for their families.

 

"Retail campaigns like this play a powerful role in advancing the Special Olympics movement and ensuring inclusive opportunities for athletes with intellectual disabilities," said Stacey Hengsterman, president and CEO of Special Olympics New York. "Thanks in large part to partners like Market 32 and Price Chopper and their customers, we are able to provide opportunities to athletes at no charge to them or their families. Please choose to round up; every donation helps change an athlete's life."