Create an Ad: Meadow Farm Equipment

LEE, Mass. — Second- and third-grade students at St. Mary's turned their creativity into real-world advertising by designing ads for Meadow Farm Equipment — wrapping up our Junior Marketers Create an Ad series. 

 

These young marketers put their imagination to work while learning about the local, family-owned power equipment business, located at 1160 Pleasant St. 

 

Meadow Farm Equipment was established in 2013 as a garden supply center but expanded to power equipment and repairs the following year.

 

Over the years, Meadow Farm Equipment grew and is one of the few businesses in the power equipment industry working to meet the power equipment needs of homeowners, commercial businesses, and municipalities, owner Robert "Bobby" Piccolo said. 

 

The shop sells a wide range of power equipment from truck bodies and strobe lighting, the materials and equipment needed for various jobs and home maintenance.

 

They hope to provide equipment, materials, and services locally so customers don't have to travel out of town or shop online, said Piccolo, highlighting how they work a lot with the state Department of Transportation, and surrounding communities.

 

Piccolo visited St. Mary's to speak with the young marketers and answer any questions they had about Meadow Farm and its work. But the highlight of the project for the students was the field trip to his business, where they had the opportunity to see the operation firsthand.

 

The junior marketers hopped into the St. Mary's School van and headed down the road to Meadow Farm Equipment, where Piccolo led them on a tour of the facilities. 

 

The students got a hands-on look at the business, sitting on lawnmowers, wearing helmets, learning about chainsaws and weed whackers, and meeting the staff who repair the equipment.

 

Many of the students' drawings focused on the company's repair services, including illustrations of  Meadow Farm Equipment staff repairing lawnmowers while underscoring its efforts to provide quality customer service, he said. 

 

"When a customer comes to us, we hope that we satisfy everything that they're looking for. And if we don't have the product that they need, we help them to point them in the right direction,"  Piccolo said. 

 

Others highlighted the products themselves, including leaf blowers and trailers, with one student even matching the Husqvarna orange-and-black signature colors.

 

All of the students accurately showcased the work that they do at Meadow Farm Equipment but the three winners selected were second-grader Hannah Nettleton for first place, third-grader Gianna Lora for second, and second-grader Elizabeth Crosby for third. 

 

Nettleton brought her ad to life in comic-book style, illustrating Piccolo fixing her lawnmower in one scene and, in another, showing her tackling a pile of leaves with the repaired leaf blower.

 

Lora also drew someone fixing a trailer because one of the wheels popped off. 

 

"They fix a lot of stuff, and a lot of people come to them to fix stuff … I learned that no matter what is broken, Meadow Farm can still fix it," she said. 

 

Crosby drew someone blowing leaves with a Husqvarna leaf blower, incorporating its  signature orange-and-black colors — a detail that really stood out to Piccolo. 

 

"They sell a lot of stuff, like leaf blowers and lawn mowers and stuff that you can use for your back yard," she said.