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Mother-daughter team Rosalina Wright and Luca Shapiro use vintage prints to add interest and whimsey to restored furniture. Their online business is holding a pop-up storefront through next Tuesday in Stockbridge.
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Pryor & Peacock's Whimsical Furniture Environmentally Friendly

By Breanna SteeleiBerkshires Staff
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The company uses digital printing to create the upholstery fabric, saving water and saving vintage furniture from ending up in landfills.

STOCKBRIDGE, Mass. — A unique furniture store has popped up on Elm Street this month.

Mom-and-daughter store Pryor & Peacock is hosting the pop-up storefront from Aug. 13 to Aug. 25 at 6 Elm. The New Marlborough business is co-founded by Rosalina Wright and Luca Shapiro, who is also the creative director. 

Their online shop was created in 2024 but they wanted people to see the pieces in person, so they're renting the space for a limited time before a long-term tenant moves in.

The store sources prints to create unique fabrics and reimagines vintage and antique furniture acquired at auctions, local shops, and online.

"We source prints from all over the world that date from the late 1600s up through mid-20th century, and Luca turns those prints into fabric by manipulating them, scanning them, oftentimes has to add or subtract things, and then we manufacture the fabric using only digital printing, which is very environmentally friendly, unlike traditional textile printing," Wright said.

Upholstering the furniture can take weeks of work. Shapiro looks for the perfect design for each piece and, if need be, uses Adobe Photoshop to extend the art work to fit or enhance the print.

"One of the most difficult parts comes in marrying the fabric to a piece of furniture because we only use antique and vintage frames also to be earth friendly, and they're also more beautiful and durable than new furniture," Wright said. "So the image has to go with the furniture, so that takes a lot of work."

One of Pryor & Peacock's missions is to be environmentally friendly. Digital printing doesn't use the same amount of water as traditional textile productions do nor does it contaminate water with ink according to their website.

Not only are they saving water, but they are saving furniture from going into the landfill while also using more durable furniture that doesn't break as easily as current pieces. They started their business to create something unique and to help the environment together.

"It's creating something nobody else is doing. People can't continue to buy throwaway furniture. Six percent of American landfills is furniture, and digital printing not only opens up the possibility of being able to put unique images on a piece of furniture, but it also is, as I said, environmentally friendly. So, for us, the excitement is to take an old East Lake settee that somebody's going to store in their barn and forget about, and make it something completely new and surprising," Wright said.

They hope their furniture helps bring a pop of fun to someone's home.

"We think our furniture is very whimsical and surprising, and most furniture today is oatmeal colored couches and gray neutral chairs, and it's boring," she said.

The two named their business after their mothers' maiden names to honor them and believe the name reflects their pieces.

Shapiro works in interior design outside of the business and the two liked working together and thought it would be great to start a business together. Shapiro says they can work well together and that her and her mother, Wright, has flipped houses before and have the same eye for design.

"So it's very easy for us to work together. When we see something, generally we agree on whether it works or doesn't work on a piece. We agree on the color schemes and that sort of thing. So it's very fun and fulfilling to work together," Shapiro said. 

You can visit their pop up from 10 a.m. to 5 p.m. Sunday through Wednesday and 10 a.m. to 7 p.m. Thursday through Saturday.


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Becket Looks to Wind Power for Energy Savings

By Breanna SteeleiBerkshires Staff

The single turbine is a low maintenance and has a 50-year life. The town went with wind power after finding a solar installation would be too difficult. 

BECKET, Mass. — The town unveiled a wind turbine Monday that will reduce electricity costs and show the benefits of renewable energy produced by wind.

Residents, town and state officials gathered outside the Town Hall for the ribbon cutting on a project first conceived nearly a dozen years ago.

The wind turbine stands 100-feet tall next to Town Hall and is from Oklahoma manufacturer Bergey Wind Power. It has a 50-year life and is a direct-drive permanent-magnet design, meaning it has no gearbox, making it low maintenance.

According to Garth Klimchuk, chair of the Becket Energy Committee, the town started discussions about a wind turbine in 2014. The turbine is expected to generate about 36,000 kilowatt-hours. Klimchuk said Town Hall uses about 24,000 kilowatt-hours, with excess power expected to go to the Highway Department. This is expected to save $9,000 annually from the electricity cost.

"This turbine is just going to be such a good thing for the town. It is really incredible. Zero-cost electricity. Zero cost to the town. Carbon free. Just a huge, huge milestone for us," he said.

The town received a grant from the state Department of Energy Resources totaling $139,500. The remaining funding for the project will come from a direct-pay investment tax credit under the federal Inflation Reduction Act. If the town does not receive the funding, voters at the annual town allocated $100,000 just in case, but Klimchuk said the town will only need about $60,000 to $70,000 if necessary.

"It's going to help the community. Hopefully, it'll lower our tax bills. And as we look at everything going around around the world right now, energy volatility has been with us for a long time. It's going to stay with us for a long time," said state Sen. Paul Mark. "So any move we can make as a community, whether as Becket specifically, as Berkshire County as a whole, but anything we can do to bring some of the reliability into our own hands, to produce a bit on our own, and just guarantee that in a renewable, safe way moving into the future, I think is going to pay off dividends."

The town has spent more than a decade reducing municipal energy consumption in a variety of ways including HVAC upgrades and LED street light conversions, bringing it to a Level 2 Green Community status.

While solar had been considered, interconnection constraints and limited grant opportunities made it harder to achieve. But the high elevation of Town Hall and a Small Wind Site evaluation done in 2023 and 2024 found the site was perfect for a turbine with favorably high winds.

State Rep. Leigh Davis praised the project as an example of a small town addressing a larger energy challenge through persistence and collaboration. She stressed that the single turbine represents a practical step toward reducing reliance on fossil fuels and said Becket's effort could serve as a model for communities across the commonwealth. 

"You hear about all these kind of big wind farms and solar farms and all these ways that we're gonna you know create green energy, but at the same time what we're not being sensitive to the landscape, and what I appreciate about this is that this is it's a single turbine, but it represents so much more," she said. "You're right. It's really adding to the ability for this town to contribute to green energy and to bringing our reliance on gasoline fuels back down to solving big problems."

Mark Rabinsky, deputy director of DOER's Green Communities Division, said the state supports municipalities with technical assistance and grants, and that reducing municipal energy costs can leave more resources for other local priorities. He presented the turbine as an example of state support working alongside local knowledge and decision-making. 

"I think that this is a really a great example of what green communities can do," he said. "I'm obviously a really big fan of the green communities program, but I think that connection between the state, what we're doing at the state, and that local level, and relying on the local knowledge here with Becket is a true testament to what we're doing."

Select Board Chair William Elovirta thanked everyone for being here and shared his memories of first coming tp Becket in 1946 before utility electricity arrived. His family and neighbors used small 32-volt generating plants and batteries. He recalled utility workers installing poles and wires by hand around 1947.  

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