Tuesday, July 29, 2014 10:48am
North Adams, MA now: 64 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Follow iBWatercooler on Twitter
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
On: 03:21PM / Monday March 24, 2014
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

PITTSFIELD, Mass. — A free workshop is being offered to local businesses trying to understand how to use Facebook to promote their products and services.

Facebook's "Small Business Boost" program will offer more than 100 small-business owners lessons in how to optimize their presence on the world's largest social network. U.S. Rep. Richard E. Neal will kick off the event and meet attendees.

The event will be held from 9 to 10:30 a.m. on Friday, March 28, at the Crowne Plaza; registration begins at 8:30.

"I am very pleased to be a part of this exciting event with Facebook in Pittsfield that will be a great benefit to many small businesses in Berkshire County and beyond," Neal said in a statement. "Our regional entrepreneurs should take this unique opportunity to learn how to maximize their social media skills from Facebook experts. With the Berkshire Chamber of Commerce as our co-host, I am confident that this seminar will help promote local business development, and prove to be at great success."

Attendees will also hear firsthand from local businesses and nonprofits that have found success through Facebook.

There are more than 2 billion connections between local businesses and people who use Facebook and more than 25 million small businesses using Facebook to connect with customers, according to the social network. In an average week, there are more than 645 million views of, and 13 million comments on, local business Facebook Pages.

"At the Berkshire Chamber, one of our top priorities is supporting small businesses, so we are thrilled to be sponsoring this event. Attendees will hear from Facebook's small-business team and learn best practices and strategies for utilizing Facebook, in addition to hearing some fantastic success stories," said June Roy-Martin, interim president & CEO of the Berkshire Chamber. "Not only does social media help local businesses advertise their goods and services, but it is also important to engaging with their consumers. I thank Facebook for bringing their team to the Berkshires and for involving the Berkshire Chamber of Commerce in the planning process."

Examples of successful use of Facebook as business tool can be found here.
 



     
Winstanley Wins Big at Annual ADDY Awards
On: 07:33PM / Friday March 21, 2014
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

LENOX, Mass. – Recording the most wins of any single agency of the evening, Winstanley Partners garnered four gold and 10 silver ADDY awards this month at the annual competition sponsored by the American Advertising Federation and hosted by the Albany AdClub in New York.

The ADDY awards honor creative work in the fields of marketing and advertising in several forms, ranging from print design to television, web, and radio production to elements of advertising, such as logo design and photography.

Winstanley Partners, based in the Berkshires, earned its awards for work completed in 2013 for a wide range of clients, both national and local. The agency competed against other agencies in the greater Albany area, which is part of the American Advertising Federation's District 2.

Its four gold awards move automatically to the next level of competition, to be judged against work created in six Northeast and mid-Atlantic regions: New York, Pennsylvania, New Jersey, Maryland, Delaware and the District of Columbia. Winning submissions from that level of competition move further to the national level.

Three of the agency's Gold ADDYs were awarded for work completed for Balderdash Cellars of Pittsfield, which teamed with Winstanley Partners to create bottle labels, promotional materials, and more for a wide array of wines launched publicly in 2013. The winery's Fruit of the Boot rosé will be well represented at the next level of competition, with an original illustration, poster design and packaging design each moving on.

A fourth gold ADDY went to a national television spot created for Spalding, in honor of its 30th anniversary as the official NBA game ball.

In addition, Winstanley Partners took home 10 silver awards:

• Balderdash Cellars packaging campaign, Truth Serum wines
• Balderdash Cellars packaging design, Bao Bao Sauvignon Blanc
• Spalding integrated campaign, 30th Anniversary Program
Pelican ProGear Cooler Brochure
• Pelican ProGear Cooler ‘Yeti’ Internet commercial
• Pelican ProGear Cooler ‘Desert’ National television spot
Nejaime's Wine Cellars logo design
Mestek special event invitation
Quatic Apparel consumer products website
• Winstanley Partners Boxing Day ornament

The agency will compete at the local level again as part of District 1, through awards hosted by the AdClub of Western Mass. For more information, visit Winstanley.com.



     
Berkshire Trendsetters Being Honored
On: 02:48PM / Tuesday May 29, 2012
Important
2
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0
PITTSFIELD, Mass. — The Berkshire Visitors Bureau and 1Berkshire will present the second annual Berkshire Trendsetter Awards on Thursday, June 7, at 6 at the Boston University Tanglewood Institute in Lenox.

The awards recognize individuals, businesses and communities for their outstanding marketing and economic development efforts in the Berkshires and will be presented as part of the Celebrate the Berkshires event.

A catered cocktail hour reception will include a preview of approximately 30 select items from the Berkshires Dream Auction. Following the reception, awards will be presented in the categories of Overall Marketing, Workforce Development, Marketing on a Shoestring, Public Relations, and Inspiring a Community.

The evening will culminate by recognizing Jacob's Pillow Dance Festival as the "Putting the Berkshires on the Map" honoree for 2012.

Tickets start at $55 and can be purchased by visiting www.berkshires.org. A portion of the ticket is tax deductible.


     
Chamber Sets Free Workshop on QR Codes
By: Staff Reports On: 04:11PM / Monday August 22, 2011
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

PITTSFIELD, Mass. — The Berkshire Chamber of Commerce will offer a workshop designed to help area business owners utilize cutting-edge marketing techniques to generate leads, sales, and overall interest in their business.

"Mobile Marketing 101: Decoding the QR Code" will be held from 8:30 to 10 a.m. on Tuesday, Aug. 30, at the Beacon Cinema on North Street.

Julie Fruscio, business development and marketing coordinator at Excelsior Printing Co., and Ashley Sulock, director or marketing and communications at the Berkshire Chamber of Commerce, will lead the presentation.

The presenters will discuss QR Codes and help attendees understand how to best leverage these tools to bridge the gap between print and electronic marketing. Attendees are encouraged to bring their cell or or smart phones, although these devices are not required for participants to attend or benefit from the program.

The workshop is free to Berkshire Chamber members and $10 for nonmembers. To register: www.berkshirechamber.com, choyt@berkshirechamber.com, or call 413-499-4000, Ext. 10.



Tags: QR codes      
Download Cranwell
By: Staff Reports On: 05:43PM / Monday January 17, 2011
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Cranwell Resort, Spa and Golf Club has launched a nifty app for iPhone and Android. The Cranwell app offers a guide to the hotel's amenities, recommendations and special offers. Plus it features a map of activities in the Berkshires.

"The way that our customers search for and book their vacation experience is shifting," said Norma Probst, director of marketing for the resort. "This new feature will enable us to connect with our guests and prospective visitors before, during and after their stays."

The app, one of 20 hotel and resort apps developed by DeCare Systems Ireland Ltd., offers quick access to real-time reservations and Cranwell phone and email contacts and images of the historic resort. App users can explore all the facilities of the resort in a few easy taps — from information on wining and dining at the hotel's restaurants and bar, to room and suite accommodations.

Users can access sections on the Spa at Cranwell, golfing or skiing, as well as a profile of their conference and wedding facilities. Then they can shoot off an e-mail to tell their friends all about it.
 
The app also offers an area guide (notably clustered mostly in South County along Route 7) for taverns, dining, shopping, outdoor and cultural activities, hospitals and transportation, along with a Google map to show you how to get there. We're not sure where they're drawing the information, but the North County section is pretty skimpy. The locations do, however, get you not only a location but access to contacts and Web pages.

The "news" section is also sparse, consisting of mainly tweets and retweets from Cranwell. But then it is designed to promote Cranwell and areas of interest to its patrons, not the local or national media.

Cranwell Resort says it partnered with O'Rourke Hospitality's Smart Stay App to provide "a highly specialized service solution for mobile travelers to the Berkshires."

We downloaded the app to try it out and found it very easy to use. If you're coming to the Berkshires and don't know your way around, this is a nice littlemobile concierge. The free app can be downloaded for iPhone, iPad and Android systems.

Looks like Cranwell is out front with offering the area's first mobile application — at least we can't find anyone else who's doing it.



Tags: apps, Cranwell      
Page 1 of 2 1  2  
News Headlines
North Adams Housing Agency Reaching Asset Deal With City
Williamstown Town, Fire Discuss Coordinating Annual Meetings
Wilber Off to Strong Start at YMCA Nationals
Berkshire Force Set to Host Softball World Series
Mount Greylock Alums Reunite to Play at Reunion
La Festa Baseball Renews Boston-North Adams Competition
Pittsfield School Building Panel Opts for New High School
Berkshire Bank Renames Its Mortgage Lending Division
Hoosic River Revival Project in Line for $8.8M from State
Local Swimmers Head to YMCA Nationals

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (4)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (2)
manufacturing (9)
media (6)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (12)
radio (2)
real estate (7)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
March 2014 (2)
January 2014 (1)
December 2013 (2)
November 2013 (3)
September 2013 (1)
August 2013 (1)
Tags:
Gas Prices Qualprint Statistics Crane & Co. Merger Baldwin Store Opening Walmart Statistics Adams Talkberkshires Auction Pittsfield Great Barrington Unemployment Berkshire Enterprises Unemployment North Adams Berkshire Chamber Flood Excelsior Williamstown Breakfast Berkshire Creative Currency Expansion State Jobs Wmeco Sabic Berkshire Chamber Of Commerce Berkshire Living Social Media Bj's Small Business
Popular Entries:
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Adams Co-Op, South Adams Bank Merger Approved
Covanta's Pittsfield Facility Gets High Marks from OSHA
Excelsior Brings Greeting Card Co. To North Adams
New Dog Training Center Open in North Adams
White Hart Inn For Sale for $5M
Simmons Expanding Into Customized Lines
Real Estate Panel to Tour S. County, Pittsfield Sites
Williamstown Chamber Seeks Input on Future Role
Recent Entries:
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move
North Adams Big Y Celebrates Renovations
House Repeals 'Tech Tax'
Sleepy's Closes in North Adams


View All
Pittsfield Ethnic Fair 2014
North Street in Pittsfield had a double-dose of block...
LaFesta Baseball 2014
The LaFesta Baseball Exchange, celebrating 24 years, pits...
Adams Polish Picnic 2014
Adams residents enjoyed traditional Polish food and music...
Mingo's Sports Bar & Grill...
Over 50 cars packed into the Mingo's Sports Bar & Grill...
BYP Networking at Naumkeag
The Berkshire Young Professionals met at the historic...
Pittsfield Shakespeare...
Pittsfield's Shakespeare in the Park free performances at...
Lanesborough Kids Fire Camp...
Lanesborough Fire Department held its annual Kids Fire Camp...
Lanesborough Fire Drill
The Lanesborough Fire Department trains on basement fires...
Pittsfield Polish Picnic
Crowds lined up for golabki and kapusta at the annual...
North Adams Kids Emergency...
The North Adams 21st Century Community Learning Center...
Gather-in Festival 2014
The 42nd annual Gather-In festival was held at Pitt Park in...
BFAIR Mini-Golf Fundraiser
Berkshire Family and Individual Resources held its annual...
Lanesborough Seeds of Harmony...
Bradly Farm in...
Hinsdale Block Party
The Hinsdale Fire Department hosted its annual block party...
Arrowhead Country Craft Fair
Arrowhead, Herman Melville's home in Pittsfield, is hosting...
Pittsfield 3rd Thursday July...
Shakespeare was the theme for this month's 3rd Thursday...
Pittsfield Ethnic Fair 2014
North Street in Pittsfield had a double-dose of block...
LaFesta Baseball 2014
The LaFesta Baseball Exchange, celebrating 24 years, pits...
Adams Polish Picnic 2014
Adams residents enjoyed traditional Polish food and music...
Mingo's Sports Bar & Grill...
Over 50 cars packed into the Mingo's Sports Bar & Grill...
BYP Networking at Naumkeag
The Berkshire Young Professionals met at the historic...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved