"Talk Berkshires" on WBRK 1340-AM is expanding its lineup with "Midday Live" hosted by local radio personality and Berkshires native Bill Sturgeon.
"We are excited about Bill coming onboard. He is the epitome of local talk radio and this is really good for WBRK and the community," said Sherman Baldwin, host of "Talk Berkshires," which launched in May and quickly became one of the more active media outlets in the region.
Baldwin says the "immense success" of "Talk Berkshires" made expanding an obvious next step in local talk show format.
Sturgeon's a criminal justice consultant, working with various divisions of the U.S.
Department of Justice for more than 25 years. His areas of expertise include management,
operations, training, security, emergency management, special operations and first-line supervision. He's also been an instructor and expert witness, and has written widely on security, terrorism, correctional
management, and emergency management. He is co-author of "No Time To Play: Youthful Offenders in Adult Corrections" and "Recess is Over: Managing Youthful Offenders In Adult Systems."
He's been hosting an open mike show on Mondays and Tuesdays on WBRK over the past year. Now he'll be heard five days a week from 10 to 1.
The addition of another block of three-hour local talk ("Talk Berkshires" runs from 3 to 6 p.m.) points to the committment of Baldwin and WBRK President Chip Hodgkins for local news coverage at a time when many stations are turning to canned music or nationally syndicated talk shows.
"We're bucking the trend by adding more local talk. It is an investment into our radio station and
the community," said Hodgkins.