LENOX, Mass. — Sports brackets and the performing arts are rarely mentioned in the same sentence, but this summer, marketing agency Winstanley Partners is trying to win $10,000 for the Berkshire Theatre Group in a national endeavor dubbed "Social Madness."
In March when most people were paying attention to the NCAA brackets, Winstanley Partners entered Social Madness, a contest hosted by American City Business Journals designed to measure the social media and networking performance of companies across the country. Weeks of promotion and competition followed as the playing field narrowed to 43 businesses that will advance to the final, national round on Tuesday, July 16. This week, Winstanley Partners found themselves among that group.
Three national winners of the 11-week challenge in small-, medium- and large-size categories will be announced Aug. 20 and awarded $10,000 each to be given to a nonprofit organization on their behalf.
Jaclyn Stevenson, director of public relations and social media of Winstanley, said the Berkshire Theatre Group became the agency's charity of choice because of its various educational and performance opportunities for both residents and visitors, as well as its rich cultural legacy.
"Not only do we firmly support BTG's mission, we believe they are a perfect partner to help us put Berkshire County in the national spotlight," Stevenson said. "Promoting arts education and cultural programs in Berkshire County is a cause that our communities can get behind, and one that will gain strength in numbers. This contest is a great example of social philanthropy, which gives anyone and everyone a chance to contribute to the region's future with a few clicks of a mouse."
Social Madness measures a company's social media engagement through a variety of outlets. Activity on LinkedIn, Facebook, Twitter and Google+ pages is measured, and votes are counted on bizjournals.com. To help Winstanley Partners win the grand prize for Berkshire Theatre Group, anyone can like, comment on, or share content from the agency's Facebook and LinkedIn pages, mention @WinstanleyLenox on Twitter, and vote daily at the Social Madness homepage, from which all of Winstanley Partners' eligible social networks are linked.
PITTSFIELD, Mass. — The Berkshire Visitors Bureau and 1Berkshire will present the second annual Berkshire Trendsetter Awards on Thursday, June 7, at 6 at the Boston University Tanglewood Institute in Lenox.
The awards recognize individuals, businesses and communities for their outstanding marketing and economic development efforts in the Berkshires and will be presented as part of the Celebrate the Berkshires event.
A catered cocktail hour reception will include a preview of approximately 30 select items from the Berkshires Dream Auction. Following the reception, awards will be presented in the categories of Overall Marketing, Workforce Development, Marketing on a Shoestring, Public Relations, and Inspiring a Community.
The evening will culminate by recognizing Jacob's Pillow Dance Festival as the "Putting the Berkshires on the Map" honoree for 2012.
Tickets start at $55 and can be purchased by visiting www.berkshires.org. A portion of the ticket is tax deductible.
Chamber Sets Free Workshop on QR Codes
By: Staff Reports On: 04:11PM / Monday August 22, 2011
PITTSFIELD, Mass. — The Berkshire Chamber of Commerce will offer a workshop designed to help area business owners utilize cutting-edge marketing techniques to generate leads, sales, and overall interest in their business.
"Mobile Marketing 101: Decoding the QR Code" will be held from 8:30 to 10 a.m. on Tuesday, Aug. 30, at the Beacon Cinema on North Street.
Julie Fruscio, business development and marketing coordinator at Excelsior Printing Co., and Ashley Sulock, director or marketing and communications at the Berkshire Chamber of Commerce, will lead the presentation.
The presenters will discuss QR Codes and help attendees understand how to best leverage these tools to bridge the gap between print and electronic marketing. Attendees are encouraged to bring their cell or or smart phones, although these devices are not required for participants to attend or benefit from the program.
Cranwell Resort, Spa and Golf Club has launched a nifty app for iPhone and Android. The Cranwell app offers a guide to the hotel's amenities, recommendations and special offers. Plus it features a map of activities in the Berkshires.
"The way that our customers search for and book their vacation experience is shifting," said Norma Probst, director of marketing for the resort. "This new feature will enable us to connect with our guests and prospective visitors before, during and after their stays."
The app, one of 20 hotel and resort apps developed by DeCare Systems Ireland Ltd., offers quick access to real-time reservations and Cranwell phone and email contacts and images of the historic resort. App users can explore all the facilities of the resort in a few easy taps — from information on wining and dining at the hotel's restaurants and bar, to room and suite accommodations.
Users can access sections on the Spa at Cranwell, golfing or skiing, as well as a profile of their conference and wedding facilities. Then they can shoot off an e-mail to tell their friends all about it.
The app also offers an area guide (notably clustered mostly in South County along Route 7) for taverns, dining, shopping, outdoor and cultural activities, hospitals and transportation, along with a Google map to show you how to get there. We're not sure where they're drawing the information, but the North County section is pretty skimpy. The locations do, however, get you not only a location but access to contacts and Web pages.
The "news" section is also sparse, consisting of mainly tweets and retweets from Cranwell. But then it is designed to promote Cranwell and areas of interest to its patrons, not the local or national media.
Cranwell Resort says it partnered with O'Rourke Hospitality's Smart Stay App to provide "a highly specialized service solution for mobile travelers to the Berkshires."
We downloaded the app to try it out and found it very easy to use. If you're coming to the Berkshires and don't know your way around, this is a nice littlemobile concierge. The free app can be downloaded for iPhone, iPad and Android systems.
Looks like Cranwell is out front with offering the area's first mobile application — at least we can't find anyone else who's doing it.
Daniel Morgan's winning picture of the Hoosac Tunnel in Florida is in the 2010 Qualprint calendar.
Qualprint's 2010 calendar nabbed a silver award from the 2010 Calendar Marketing Association.
We especially like the calendar full of Berkshire scenes was dedicated to the late Joel Librizzi, a professional photographer who served for 26 years as one of the calendar contest judges for the company. Joel, who died in June 2009, spent his career as a photojournalist at The Berkshire Eagle. He was well known as a talented artist and generous friend.
The National Calendar Award was given in the division of Most Creative Marketing Application for a custom/corporate calendar. The annual full-color calendar is produced, printed and distributed each year by the company. It's printed on FSC certified stock using soy-based inks.
The calendar was designed by Lisa Kirchner, a graphic and digital production artist at Qualprint, and more than 10,000 have been circulated throughout New England.
Winning criteria included the quality of photographs and graphics and complete execution of the calendar subject and theme. The images appearing in the calendar are chosen in an annual photography and art contest sponsored by Qualprint for the past 27 years.