Friday, August 01, 2014 05:51am
North Adams, MA now: 57 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Is anyone else feeling this way?
By: Allen Jezouit, @BerkshireCountyBusiness On: 12:14PM / Wednesday September 01, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

There was an article in the Times-Union yesterday entitled, "Economy looking up in the Berkshires" (Eric Anderson, Business Editor). Mr. Anderson cites "blockbuster events, warm, dry weather, and a recovering economy" as being the reasons for the boost in tourist activity here this summer which has helped the local economy. He specifically cited the Wilco event at Mass MoCA, Tanglewood's strong summer season, and a "40% rise in ticket sales" at the Williamstown Theatre Festival as being some of the reasons behind the stronger than expected season.

Yet, for those of us who live here full-time who aren't involved in the tourist industry or cultural venues, the economy in the Berkshires isn't all roses.

  • I recently spoke to a realtor who told me that over 105 homes were on the market just in Williamstown. That was MLS listings alone and didn't include FSBO and Assist2Sell homes. A more typical number of homes on the market for Williamstown would be in the 40-60 units range.

  • A recent article in the Berkshire Eagle ("Vacancies, dearth of visitors plague mall", Tony Dobrowolski, 8/29/2010) spoke to the struggles of the Berkshire Mall in Lanesboro. Mr. Dobrowolski cited 17 dark storefronts out of 74 in the mall, which is a 23% vacancy rate.

  • The hospitals in North Adams and Pittsfield are both in deep fiscal distress.

My feeling is that it is incumbent upon those of us who live and work here to take a deep look at how we got to where we are in terms of our local economy. There is all kinds of data available that speaks to the fragility of economies who rely solely on consumptive industries like tourism, retail, and culture. We need our elected leadership and appointed personnel to work with local businesses and institutions on formulating a strategy that will bring real jobs here over the next 10 years.

Sustainability isn't just about the environment. Continuing down the same path we are on is not the answer.



Tags: Berkshire County, economy      
That feeling in the pit of my stomach
By: Allen Jezouit, @BerkshireCountyBusiness On: 08:00AM / Tuesday August 03, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

You know the feeling. The, "Oh boy ... I hope this works." Or, "Whoa ... we better get this contract." Or any of a thousand other variations of that same sensation. One word. Doubt. The entrepreneur's worst enemy. Heck, our economy's worst enemy. Doubt. Because, doubt is ultimately what stops us from taking risks, and what keeps our economy stagnant right now.

My company, in cooperation with our printer/partner, recently published our first catalog and started mailing it this week. We worked on it for two months including building a website that complements it in look, feel, colors, etc. There is some fear involved when you are small business and you are investing in a marketing campaign like this for the first time. But, how else do you grow?

1) If you stop marketing, you stop selling.

2) If you stop selling, you stop growing.

3) And, if you stop growing, you start dying - it is that simple.

Knowing all that, there is still doubt. Amazing, isn't it?

I've been fortunate to work for some great people over the years, people I really admire. The ones I admire the most are the ones who - in their own way - have rolled the dice. Some have been corporate types, who rolled the dice by earning promotions and accepting relocation after relocation in order to move up the ladder. In a lot of industries, that's the path people must follow to become C-level executives. Nomadic. But, for some, the benefits are reaped when retirement comes in early to mid-50's with a 7-,  8-, or even 9-figure nest egg in stock and options accumulated over a lifetime spent in airports and hotels. That takes a certain type of commitment, and plenty of opportunities for doubt. Do you move when the kids are in high school? Do you go to work for this particular manager, who has a bad reputation? Do you leave one company to move to a competitor?

That said, true doubt can only be found in entrepreneurs. The kind of doubt corporate lifers experience as described above is troubling, but pales in comparison with the doubt entrepreneurs experience. Entrepreneurs have that much doubt before breakfast. To paraphrase that old recruiting commercial, "Entrepreneurs ... we have more doubt by 6am than you have all day."  Doubt about making payroll. Doubt about hiring. Doubt about the economy. Make it or break it sort of doubt.

I think back to a prior job of mine. Whenever a new real estate project was going on the market, I'd wake up shaking on the mornings that the advertising was supposed to start. Maybe a million piece postcard mailing was due to start showing up in people's homes that day. Or, a two week radio and television blitz was starting. Did I pick the right newspapers? Did we buy the right mailing list? Did we put the right phone number on the postcard? I'd be on pins and needles until I got a call from the sales manager saying, "The phone is ringing off the hook here!" The anticipation was incredible. When I think about the risks that the developers were taking when they laid out the money to pay for the land, the permits, the roads, the amenities, the marketing ... well, you've got to have cast-iron guts to be in that business.

Doubt is working against our country right now. Companies have doubts about their customers, their vendors, their banks. Bankers are leery to extend credit even to each other. People are leery to borrow, fearing for their jobs. Corruption and conflict in DC coupled with national mid-term elections that are less than 100 days away further fans the flames of doubt. Wall Street teeters and totters, bullish one month, bearish the next. It is an ugly, visceral thing, this doubt. Yet, there are signs we are shaking off this doubt. The American spirit is not easily quashed. Some of us must still love that doubt. Revel in it. New companies continue to spring up. New business relationships are formed and new technologies are designed and marketed. And, new catalogs are put in the mail ...



Tags: berkshire direct, marketing, economy, doubt      
Page 1 of 1 1  
News Headlines
40th Annual Adams Agricultural Fair Runs This Weekend
North Adams Auto Parts Store Sets Grand Opening Sunday
Berkshire Force Runs to Second Win in World Series Play
Clark Opens Galleries With Abstract 'Make It New'
Magic Treehouse Author Invokes Invokes Joy of Learning
Bankruptcy Court OKs BMC Bid for Northern Berkshire Healthcare Assets
North Adams Implements Higher Parking Fines
North Adams Cemetery Commission Advises Rates, Rules
National Grid Meets With Local Officials Over Power Outages
Action Continues at YMCA Long Course Nationals


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Security Williamstown Election Cash Flow Analysis Cnbc Civil Liberties Berkshire Direct Survey Seo Facebook Berkshire County Advertising Seminar Public Safety Deficit Chamber Of Commerce Measure Small Business Marketing Web Security Custom Business Solutions Economy Social Media Marketing Entrepreneur Nobel Prize Education Massachusetts Sales Unemployment Search Engine Optimization Financials Ecommerce Books Bigcommerce Budget
Popular Entries:
JC Penney and "black hat" SEO
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Holy cow!
Easier and easier
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
What will the Berkshires look like in 20 or 25 years?
Leadership
Chamber Seminar: Email Marketing
Is anyone else feeling this way?
WE HAVE TO BE BETTER, WE LIVE HERE.
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses


View All
Reading of The Gettysburg...
The Adams Historical Society held a mass reading of the...
Adams Cruz Night 2014
Classic and custom cars lined Center St. Thursday night for...
Williamstown Chamber @MadMacs
Attendees at Wednesday's Williamstown Chamber Nite at Mad...
Pittsfield Ethnic Fair 2014
North Street in Pittsfield had a double-dose of block...
LaFesta Baseball 2014
The LaFesta Baseball Exchange, celebrating 24 years, pits...
Adams Polish Picnic 2014
Adams residents enjoyed traditional Polish food and music...
Mingo's Sports Bar & Grill...
Over 50 cars packed into the Mingo's Sports Bar & Grill...
BYP Networking at Naumkeag
The Berkshire Young Professionals met at the historic...
Pittsfield Shakespeare...
Pittsfield's Shakespeare in the Park free performances at...
Lanesborough Kids Fire Camp...
Lanesborough Fire Department held its annual Kids Fire Camp...
Lanesborough Fire Drill
The Lanesborough Fire Department trains on basement fires...
Pittsfield Polish Picnic
Crowds lined up for golabki and kapusta at the annual...
North Adams Kids Emergency...
The North Adams 21st Century Community Learning Center...
Gather-in Festival 2014
The 42nd annual Gather-In festival was held at Pitt Park in...
BFAIR Mini-Golf Fundraiser
Berkshire Family and Individual Resources held its annual...
Lanesborough Seeds of Harmony...
Bradly Farm in...
Reading of The Gettysburg...
The Adams Historical Society held a mass reading of the...
Adams Cruz Night 2014
Classic and custom cars lined Center St. Thursday night for...
Williamstown Chamber @MadMacs
Attendees at Wednesday's Williamstown Chamber Nite at Mad...
Pittsfield Ethnic Fair 2014
North Street in Pittsfield had a double-dose of block...
LaFesta Baseball 2014
The LaFesta Baseball Exchange, celebrating 24 years, pits...
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved