Berkshire Innovation Center and MassHire Berkshire Workforce Board Joint Media Campaign

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PITTSFIELD, Mass. — Berkshire Innovation Center (BIC) and MassHire Berkshire Workforce Board have released the first video installment of a multi-platform regional marketing campaign aimed at building awareness about career paths in key growth sectors in the Commonwealth which are available in Berkshire County, including: Advanced Manufacturing, Life Sciences, CleanTech, Aerospace & Defense, Software & Engineering, and Healthcare.  
 
According to a press release, the slogan "Innovation Lives Right Here" acknowledges that beyond the natural beauty and cultural attractions that the Berkshires are already well known for, there is a long-standing tradition of technology and innovation that underpins the regional economy. As stakeholders in workforce development, the BIC and MassHire intend to utilize the campaign as a building block towards reframing the Berkshires as a hub and destination for technology driven career opportunities that provide exciting, meaningful work, in addition to the quality of life that the region is already renowned for.  
 
The initial campaign content will be distributed via the BIC and MassHire's digital platforms in partnership with regional companies and affiliates.        
 
"Innovation is in our DNA here in the Berkshires," said Ben Sosne, Executive Director of the Berkshire Innovation Center.  "The foundation that was laid by transformative figures such as Zenas Crane and William Stanley is carried on today by firms that are rapidly scaling in the key sectors that are the drivers behind Massachusetts' consistent ranking as the most innovative State in the nation.  These firms are fueled by talent, and we are committed to making more of the unbelievable talent that we have in this County aware of the opportunities right in their backyards."    
 
The campaign announcement and initial 60 second video will be followed by industry-specific 30 second spots featuring footage sourced from local companies, and will eventually expand into broadcast television, billboards and print media. 
 
"MassHire connects hundreds of youth and educators to career readiness opportunities annually, however, we are always surprised about how many people are not aware of the dynamic careers that currently exist in the Berkshires," said Heather Boulger, Executive Director of MassHire Berkshire Workforce Board. "This exciting partnership with the BIC serves to drive people to these innovative career pathways." 
 
For more information please visit www.InnovationCareers.org/Berkshires.

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BRPC Committee Mulls Input on State Housing Plan

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Berkshire Regional Planning Commission's Regional Issues Committee brainstormed representation for the county in upcoming housing listening sessions.

"The administration is coming up with what they like to tout is their first housing plan that's been done for Massachusetts, and this is one of a number of various initiatives that they've done over the last several months," Executive Director Thomas Matuszko said.

"But it seems like they are intent upon doing something and taking comments from the different regions across the state and then turning that into policy so here is our chance to really speak up on that."

The Executive Office of Housing and Livable Communities and members of the Housing Advisory Council will host multiple listening sessions around the Commonwealth to hear input on the Healey-Driscoll administration's five-year strategic statewide housing plan.

One will be held at Berkshire Community College on May 15 at 2 p.m.

One of Matuszko's biggest concerns is the overall age of the housing stock in Berkshire County.

"And that the various rehab programs that are out there are inadequate and they are too cumbersome to manipulate through," he explained.

"And so I think that there needs to be a greater emphasis not on new housing development only but housing retention and how we can do that in a meaningful way. It's going to be pretty important."

Non-commission member Andrew Groff, Williamstown's community developer director, added that the bureaucracies need to coordinate themselves and "stop creating well-intended policies like the new energy code that actually work against all of this other stuff."

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