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Pittsfield's Whole Life Pet Products Expands

Staff ReportsiBerkshires
PITTSFIELD, Mass. — Whole Life Pet Products is expanding in scope and size.

The company, established by John Gigliotti in 2005, is moving from Hawthorne Avenue into a 10,000 square-foot building at 1520 East St. and investing $300,000 in a high-tech freeze dryer to make its all-natural pet treats.

Gigliotti says Whole Life Pet treats are the world's first "Farm to Friend" treats for dogs and cats. The fresh ingredients used in the company's products are sourced from farmers and fisherman with whom Gigliotti directly works and are produced in small, fresh batches that are micro-tested for quality and safety at a level he says is "unprecedented in the pet treat industry."

"I am thrilled that my Berkshire-based company has grown to the point that expansion was necessary in order to fulfill our goals and sales on a national and international level," said Gigliotti, who had more than 20 years experience in the natural pet food industry before founding Whole Life. "I could not be happier to be bringing a very specialized manufacturing process to the area."

The products are made from human-quality, free range and organic meats and are freeze dried. The company plans to launch an organic product line of pet treats scheduled in early October.

The move will consolidate manufacturing, shipping, sales and marketing under one roof. Whole Life employs six full-time staff and recently hired a national director of sales and marketing.

"This expansion would not have been possible without the support of the Berkshire Opportunity Fund," said Gigliotti. "In addition to providing funding, the business mentoring I've received from the BOF's general partners has been an invaluable asset to me in managing the growth of Whole Life Pet. At the end of the day, it's all about aligning yourself with the right people and BOF has proven to be exactly that."

Whole Life Pet Products will host an open house on Saturday, Oct. 29, from 11 to 3. Dog owners are invited to bring their pets and the opening celebration will include tours, free samples, a free rabies clinic for dogs from 11 to 1  courtesy of Dr. John Reynolds of the Pittsfield Veterinary Hospital, dog adoptions through the Berkshire Humane Society, and complimentary apple cider and doughnuts from Bartletts Apple Orchard. A professional photographer will take photos of owners and pets for a small fee.
 
For more information contact Whole Life Pet Products at 877-210-3142 or at www.wholelifepet.com and www.facebook.com/wholelifepet.

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