Moulton's Goes Supreme

Anyone calling Moulton's Pizza in North Adams got a new message: "Hi, this  is Supreme Pizza, formerly Moulton's."

The new salutation — along with new, slimmed-down menu — began earlier this week but the transformation began taking place some two months ago when Antonio's Pizza Group bought out owner Turgut Aydin. Area residents will also be getting the new menu in the mail.

The restaurant is open to 10 p.m. Sunday through Thursday and until 11 on Friday and Saturday.

Manager Spencer Leonard said the group was bringing the same sensiblity to North Adams as it has to the original's Amherst — deliver fresh, healthy products in a reasonable time to a college town. Everything that can be made from scratch, will be.

"Our pizza dough is made here, our pitas are made fresh, too, and they take a lot of time to do, and are garlic bread as well, that's a lot of work," he said. The first order was cutting down the unwieldy menu of 263 items by 100 by talking to customers. "We really attacked that."

The result is a menu with more vegetarian options, including gourmet pizzas, and discontinuing some of the Greek and Turkish choices in favor of more Southwestern flavors. The pizzeria is also offering Fuze drinks over soda as more healthy alternative. Soup will still be available as a daily choice, but not clam chowder to start.

In addition to college students, Leonard said the pizzeria will focus on offering healthier fare for the working lunch crowd and specials for the budget conscious.

The delivery area has been whittled down to ensure faster service: All of North Adams, Clarksburg and Williamstown, and limited deliver to Adams with a $10 minimum.

The group has brought in new equipment and the position of expeditor to ensure quality, accuracy and timeliness in orders, and is stressing customer service. It's mostly new staff, including assistant manager Jessica Wells, with a couple holdovers from the previous management.

The name of "Supreme" was settled on after the new management learned there had been other Anthony/Antonios in the area and its working with city on signage. Leonard would also like to see the Main Street side of the building put to better use, such as having meal preparation moved to the front window so passers-by could see the action. That's off in the future but the area, which had been used for storage, has been cleaned out.

Aydin, who operated the pizzeria under the Moulton's banner since fall 2006, said back in January it was time to retire and do some fishing. He stayed on for several weeks as the new management took over.

The building on the corner of Eagle and Main streets, once the location of Rice's Drugstore, is still owned by the Moulton family and was briefly operated by them when the Pizza House closed in that location.

"We've gotten a very positive response," said Leonard.