Carr Hardware responds to increasing retail competition

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Home Depot, Tractor Supply, Wal-Mart and now Target opening – all these businesses erode dollars from the marketplace. Despite significant growth in the Berkshire’s in the last few years, Carr Hardware is responding with a new rewards program targeted at its consumers and small business customers. “Our strong volume growth the last few years has come predominantly from our commercial/institutional and large contractor base” said Marshall Raser, President of Carr Hardware. “We need to solidify our relationships with our homeowners and neighbors in the future.” Beginning March 11th, Carr Hardware will launch a new Rewards program. “This program is the best of all rewards programs in the industry” said Raser “We combine points for every purchase, like the airlines, with hundreds of specially priced items, like the supermarkets, to incentive our customers to choose Carrs over the competition” To get the program started, Carrs will offer every customer double points on their first purchase. With Carr Hardware Rewards, the more you shop, the more you earn and with double point on the first purchase, signing up customers is easy. Carr Hardware is an independently owned Hardware Store owned by Marshall and Barton Raser. Carr was founded in 1928 by Sam Carr and now has four locations in downtown Pittsfield,Lee,Great Barrington and North Adams.
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Friends of Great Barrington Libraries Holiday Book Sale

GREAT BARRINGTON, Mass. — The Friends of Great Barrington Libraries invite the community to shop their annual Holiday Good-as-New Book Sale, happening now through the end of the year at the Mason Library, 231 Main Street. 
 
With hundreds of curated gently used books to choose from—fiction, nonfiction, children's favorites, gift-quality selections, cookbooks, and more—it's the perfect local stop for holiday gifting.
 
This year's sale is an addition to the Southern Berkshire Chamber of Commerce's Holiday Stroll on this Saturday, Dec. 13, 3–8 PM. Visitors can swing by the Mason Library for early parking, browse the sale until 3:00 PM, then meet Pete the Cat on the front lawn before heading downtown for the Stroll's shopping, music, and festive eats.
 
Can't make the Holiday Stroll? The book sale is open during regular Mason Library hours throughout December.
 
Proceeds support free library programming and events for all ages.
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