NORTH ADAMS - The Fashion Bug here is being squashed by its corporate parent, putting 10 people out of work.
An anchor in the downtown's L-shaped mall for 24 years, the women's clothing store will close its doors by the end of January along with another store in Northampton.
Store manager Lida Watters said employees were officially informed last week of the closing. They had heard rumblings of possible closings as the last quarter ended but after several weeks, thought they were safe.
"They didn't give us a reason," said Watters, but she noted the North Adams store hadn't been included in a round of renovations at other area shops. "I think they looked at the the cost of renovations, and the lease is coming up."
What struck her, she said, was how quickly the store was ordered to close. "Usually it's three to five months but they told us we have to close at the end of January."
Mayor John Barrett III said he had been aware the store might close since last summer. The company had never applied for new signage after the exterior of the mall was refurbished earlier this year, he pointed out. While its neighbors have new signage, Fashion Bug is still using a temporary banner. "I was told they probably would not keep the store here past January."
He said he had spoken with the owner of the plaza, Neil Ellis of Hartford Realty, about the store's departure.
"Neil Ellis told me emphatically that they would have something similar in there," said the mayor. He pointed to Ellis' ability to pull in good tenants like Peebles and Staples.
The store is owned by Charming Shoppes Inc., based in Bensalem, Pa. The company also owns the Lane Bryant and Catherine store chains. Five years ago, the company closed or converted 121 Fashion Bug stores. It also discontinued its Added Dimensions/Answer chain and its 77 stores.
Calls to corporate headquarters were not immediately returned, but the company reported a loss of $3.6 million at the end of the third quarter and 4 percent drop in sales from the previous quarter.
In a press release last month, Dorrit J. Bern, chairman, chief executive officer and president, put the "disappointing performance" to a general downward sales trend "which both we and our industry experienced."
"Our fall selling season had a very slow start, particularly at our Lane Bryant brand, and we expect the holiday season to be highly promotional throughout our industry."
The company listed 1,004 Fashion Bug and Fashion Bug Plus stores, 923 Lane Bryant and outlet stores, 471 Catherines stores, and 55 Petite Sophisticate and Petite Sophisticate Outlet stores in November.
Watters blamed the economy in general for the closure, with which Barrett agreed.
"This has nothing to do with this area and the business [this store] did. They were doing well, Peebles is doing well," he said. "It's about the company."
"I'm sad to see it go. It was a major part of the L-shaped mall for a long time."
It also wasn't happy news for the 10 part- and full-time workers, said Watters, who has been with company 12 years and this store nearly 10. Even if some might be able to find a spot in the Pittsfield and Bennington, Vt., stores, transportation is difficult, she said.
Watters was trying to remain cheerful.
"I've got to laugh or I've got to cry," she said. "And I'd rather laugh."
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
I am sad to see another retail store leaving north adams. But,, Sometimes a step back is just what we need to take a giant leap forward. i woudl urge local leaders to look at the landscape of north adams. i have hurd rumblings of a walking path down eagle street with sculptures. Reshaping our town is what the local economy needs. I am sad to see people our of work, but I am not sad to see a big box retailer leave town. I believe in local economy, i think money spent here shoudl stay here. I Also believe in a strong local economy, and developing a plan to incorperate the Mohak, eagle street, and mass moca will truely make north adams a destination.
There's holiday cheer throughout the Berkshires this winter.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
We asked the homeowners questions on their decorations and why they like to light up their houses.
In Great Barrington, Matt Pevzner has decorated his house with many lights and even has a Facebook page dedicated to making sure others can see the holiday joy.
Located at 93 Brush Hill Road, there's more than 61,000 lights strewn across the yard decorating trees and reindeer and even a polar bear.
The Pevzner family started decorating in September by testing their hundreds of boxes of lights. He builds all of his own decorations like the star 10-foot star that shines done from 80-feet up, 10 10-foot trees, nine 5-foot trees, and even the sleigh, and more that he also uses a lift to make sure are perfect each year.
"I always decorated but I went big during COVID. I felt that people needed something positive and to bring joy and happiness to everyone," he wrote. "I strive to bring as much joy and happiness as I can during the holidays. I love it when I get a message about how much people enjoy it. I've received cards thanking me how much they enjoyed it and made them smile. That means a lot."
Pevzner starts thinking about next year's display immediately after they take it down after New Year's. He gets his ideas by asking on his Facebook page for people's favorite decorations. The Pevzner family encourages you to take a drive and see their decorations, which are lighted every night from 5 to 10.
In North Adams, the Wilson family decorates their house with fun inflatables and even a big Santa waving to those who pass by.
The Wilsons start decorating before Thanksgiving and started decorating once their daughter was born and have grown their decorations each year as she has grown. They love to decorate as they used to drive around to look at decorations when they were younger and hope to spread the same joy.
"I have always loved driving around looking at Christmas lights and decorations. It's incredible what people can achieve these days with their displays," they wrote.
The Wilsons' invite you to come and look at their display at 432 Church St. that's lit from 4:30 to 10:30 every night, though if it's really windy, the inflatables might not be up as the weather will be too harsh.
In Pittsfield, Travis and Shannon Dozier decorated their house for the first time this Christmas as they recently purchased their home on Faucett Lane. The two started decorating in November, and hope to bring joy to the community.
"If we put a smile on one child's face driving by, then our mission was accomplished," they said.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
click for more
