BERKSHIRE INFORMATION SYSTEMS, INC. (BIS) introduces PRINT2WEB TRACKING

Print Story | Email Story
Berkshire Information Systems, Inc., (www.berkshire-is.com) the leading online processor of sales leads for advertisers has introduced PRINT2WEB TRACKING, a new system designed to measure promotion investment as the campaign is running. Access to results by media is online, in real-time. According to Paul B. Beatty, VP of New Product Development, "dramatic changes have taken place with the habits of buyers requesting information from sellers. The traditional tools of contact are being replaced with the shortest route to a sale, "read and click." The traditional tools are still being used but the new route to a sale must be measured to evaluate the promotion investment. PRINT2WEB TRACKING is the tool to measure results as the program is running." The system provides answers to questions such as: What media send the most buyers to Web sites? What is the cost per visitor? How to evaluate a campaign as it is running? What copy gets the most attention? What ad position generates the most visitors? What collateral is best taking buyers direct to a Web site? Andrew E. Chmura, President, adds that, "PRINT2WEB TRACKING will help select and evaluate promotion investment based on the read and click habits of the new generation of buyers in today’s changing world of request and response. Research clearly indicates buyers go from a promotion direct to a Web site to continue the buying process. PRINT2WEB TRACKING assures that the promotion dollars are going only to the most effective campaigns."
If you would like to contribute information on this article, contact us at info@iberkshires.com.

BAAMS Students Compose Music Inspired By Clark Art

By Jack GuerinoiBerkshires Staff

BAAMS students view 'West Point, Prout's Neck' at the Clark Art. The painting was an inspiration point for creating music.
 
NORTH ADAMS, Mass. — The Berkshires' Academy for Advanced Musical Studies (BAAMS) students found new inspiration at the Clark Art Institute through the "SEEING SOUND/HEARING ART" initiative, utilizing visual art as a springboard for young musicians to develop original compositions.
 
On Saturday, Dec. 6, museum faculty mentors guided BAAMS student musicians, ages 10 to 16, through the Williamstown museum, inviting students to respond directly to the artwork and the building itself.
 
"As they moved through the museum, students were invited to respond to paintings, sculptures, and the architecture itself — jotting notes, sketching, singing melodic ideas, and writing phrases that could become lyrics," BAAMS Director of Communications Jane Forrestal said. "These impressions became the foundation for new musical works created back in our BAAMS studios, transforming visual experiences into sound."
 
BAAMS founder and Creative Director Richard Boulger said this project was specifically designed to develop skills for young composers, requiring students to articulate emotional and intellectual responses to art, find musical equivalents for visual experiences, and collaborate in translating shared observations into cohesive compositions.
 
"Rather than starting with a musical concept or technique, students begin with visual and spatial experiences — color, form, light, the stories told in paintings, the feeling of moving through architectural space," said Boulger. "This cross-pollination between art forms pushes our students to think differently about how they translate emotion and observations, and experiences, into music."
 
This is a new program and represents a new partnership between BAAMS and the Clark.
 
"This partnership grew naturally from BAAMS' commitment to helping young musicians engage deeply with their community and find inspiration beyond the practice room. The Clark's world-class collection and their proven dedication to arts education made them an ideal partner," Boulger said. "We approached them with the idea of using their galleries as a creative laboratory for our students, and they were wonderfully receptive to supporting this kind of interdisciplinary exploration."
View Full Story

More North Adams Stories