BERKSHIRE INFORMATION SYSTEMS, INC. (BIS) introduces PRINT2WEB TRACKING

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Berkshire Information Systems, Inc., (www.berkshire-is.com) the leading online processor of sales leads for advertisers has introduced PRINT2WEB TRACKING, a new system designed to measure promotion investment as the campaign is running. Access to results by media is online, in real-time. According to Paul B. Beatty, VP of New Product Development, "dramatic changes have taken place with the habits of buyers requesting information from sellers. The traditional tools of contact are being replaced with the shortest route to a sale, "read and click." The traditional tools are still being used but the new route to a sale must be measured to evaluate the promotion investment. PRINT2WEB TRACKING is the tool to measure results as the program is running." The system provides answers to questions such as: What media send the most buyers to Web sites? What is the cost per visitor? How to evaluate a campaign as it is running? What copy gets the most attention? What ad position generates the most visitors? What collateral is best taking buyers direct to a Web site? Andrew E. Chmura, President, adds that, "PRINT2WEB TRACKING will help select and evaluate promotion investment based on the read and click habits of the new generation of buyers in today’s changing world of request and response. Research clearly indicates buyers go from a promotion direct to a Web site to continue the buying process. PRINT2WEB TRACKING assures that the promotion dollars are going only to the most effective campaigns."
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Weekend Outlook: Summer Pride

By Breanna SteeleiBerkshires Staff

Check out the events happening in the Berkshires this weekend including festivals, pride night, free days, and more.

Editor's Pick

The Great Ladybug Release 
The Apple Barn, Bennington Vt.
Friday and Saturday
Time: 10 a.m. to 3 p.m.

Join The Apple Barn to learn about ladybugs and why they are good for the environment. Enjoy a storywalk with the kids and you will also be able to release some ladybugs as you enjoy the farm.

More information here.

Multiple Days

2026 Berkshire Yoga Festival
Jiminy Peak, Hancock
June 11 to 14

Another year of yoga in the Berkshires is back featuring yoga teachers from around the world sharing their knowledge as well as local vendors, hiking, art, and more.

More information and tickets here.

Friday 

North Adams Pride Night
Main Street
Time: 5 to 9 p.m.

Come downstreet for the annual Pride Night featuring a drag story hour, local food vendors, dance parties, and more.

More information here.

Common Craft Night
165 East Main St., North Adams
Time: 6 to 9 p.m.

Bring your crafts and work on them with others in the community.

More information here.

Lebanon Valley Drift
Lebanon Valley Dragway, 
West Lebanon, N.Y.
Time: 2 to 8 p.m.

All driving levels are able to participate in the drift or just come to watch others. The food stand will be open to sit and enjoy the show.

More information here.

Saturday

Fair Gardens: Family Programming
Berkshire Athenaeum, Pittsfield
Time: 11 a.m.

Design a little home a fairy would love to reside in. Open to ages 8 to 18 with family, bring your own garden type supplies or use from the library.

More information here.

Mass MoCA Free Day

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