Berkshire Information Systems, Inc., (www.berkshire-is.com) the leading online processor of sales leads for advertisers has introduced PRINT2WEB TRACKING, a new system designed to measure promotion investment as the campaign is running. Access to results by media is online, in real-time.
According to Paul B. Beatty, VP of New Product Development, "dramatic changes have taken place with the habits of buyers requesting information from sellers. The traditional tools of contact are being replaced with the shortest route to a sale, "read and click." The traditional tools are still being used but the new route to a sale must be measured to evaluate the promotion investment. PRINT2WEB TRACKING is the tool to measure results as the program is running."
The system provides answers to questions such as: What media send the most buyers to Web sites? What is the cost per visitor? How to evaluate a campaign as it is running? What copy gets the most attention? What ad position generates the most visitors? What collateral is best taking buyers direct to a Web site?
Andrew E. Chmura, President, adds that, "PRINT2WEB TRACKING will help select and evaluate promotion investment based on the read and click habits of the new generation of buyers in today’s changing world of request and response. Research clearly indicates buyers go from a promotion direct to a Web site to continue the buying process. PRINT2WEB TRACKING assures that the promotion dollars are going only to the most effective campaigns."
If you would like to contribute information on this article, contact us at info@iberkshires.com.
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SteepleCats Fall to Upper Valley Nighthawks
By Ben McDonoughFor iBerkshires.com
NORTH ADAMS, Mass. — The North Adams SteepleCats were unable to overcome a pair of multi-run innings Friday night at Joe Wolfe Field, falling 5-1 to the Upper Valley Nighthawks.
North Adams pitcher Jakob Foster was making his first start after throwing only two innings earlier in the season and looked sharp early. The right-hander struck out two in a scoreless first inning before punching out three more hitters in the second, allowing just a hit batter to reach base.
Upper Valley broke through in the third. Alejandro Puig opened the inning with a single before James Love doubled with two outs. A two-run double by Magoulik gave the Nighthawks a 2-0 lead before Foster escaped the frame.
The SteepleCats struggled to generate offense against Upper Valley starter Trey Sejnoha, who retired the first nine North Adams hitters in order. Nick Lamelo finally reached in the third, hustling into second on a ball misplayed in right field.
North Adams put together its best threat of the game in the fourth. Bobby Stang reached on an error and Nelphie Lopez worked a walk to put two runners aboard. Chris Diaz moved both runners into scoring position with a groundout, but Sejnoha induced a foul fly ball to end the inning and strand both runners.
The Nighthawks added to their lead in the fifth. After an error extended the inning, Upper Valley loaded the bases before a hit batter forced home a run. Jake Bell followed with a two-run double, pushing the Nighthawks’ advantage to 5-0.
The SteepleCats answered with another opportunity in the bottom half of the inning. Shawn Stephenson and Owen Arias recorded back-to-back infield singles, and a walk to Evan Meier loaded the bases with two outs. Reliever Nick Tamburro entered and escaped the jam with a strikeout, preserving the shutout.
On Friday, June 12, Matthew Parker will be arraigned in Northern Berkshire District Court for an incident that occurred on Wednesday evening, June 10, into the early morning of Thursday, June 11. click for more
The upper section of Houghton Street was blocked off for hours on Wednesday night as authorities sought to deal with an individual reportedly having a mental health issue.
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