Krol Named Executive Director of Sweetwood
![]() |
He will lead operations at the retirement community, which opened in 1987. A Pittsfield native and city councilor, Krol brings a background in health care, marketing and experience as a public official to the executive director role.
"This is a great time for Sweetwood and I am truly excited to help usher in a new, vibrant era," said Krol. "You are going to hear more from us over the next several weeks, including our planned renovations and greater engagement in the community. Sweetwood is not only a premier retirement community, but an asset for Williamstown and the Berkshires."
While at Berkshire Healthcare Systems, Krol was recognized by the Massachusetts Senior Care Association for his innovative grassroots outreach efforts highlighting the evolving world of senior care. His ties in Northern Berkshire County include years as a journalist at the North Adams Transcript and with the former Berkshire Broadcasting Co. and its successor, Vox Communications, where he was host of "The Opinion" program and morning news anchor on WNAW/WMNB Radio.
"John has hit the ground running. His energy and experience are the perfect fit for Sweetwood, and as a Berkshire native, his connection to the community runs deep," said Steven Vera, regional director of operations. "His past work has also given him an understanding of the unique needs of the aging population in maintaining a more physically active lifestyle and in keeping pace with modern technology."
Krol earned his bachelor's degree from the University of Pennsylvania in 2000. After five years as a journalist in newspaper and radio, including a year as Berkshire Bureau chief for WAMC-Northeast Public Radio, Krol was public affairs coordinator for two years for the city of Pittsfield. In addition to being a city councilor, he is a member of the Berkshire Compact, chairman of the Pittsfield Green Commission, a board member of the Christian Center, and president of the board of directors of Pittsfield Community Television.
He lives in Pittsfield with his wife, Allison.
Tags: John Krol, Sweetwood,

